Are you thinking of starting a cleaning business where you can become your boss? What is holding you back from starting your own cleaning business? Finance, the courage to start, a team, or what?

Starting a cleaning business for some people might be a difficult task to do, and to some other people, it might be the opposite.


It is very hard to deny that the cleaning business is a hot market from statistics all over the net and business report papers. The cleaning business has majorly two primary market groups which are residential and commercial.

If you are looking for a low-cost business to start this year, starting a cleaning business should be the number thought in your mind. I will tell you why from this post.

Starting a cleaning business, you will need to be fit, prepared for some dirty work, and be willing to market your services through friends, family, and other people to slowly build up your client base.

However, bear it in mind that as it is easy to start, competition is tough, but with the right attitude and a good reputation, you can eventually build a solid cleaning business.

In starting a cleaning business, here are steps or guidelines you will need to be aware of so you can build a successful cleaning business.

  • Survey the Market in Your Area

The first thing you need to do before starting a cleaning business is to first do a feasibility study about the market. Do you find lots of other cleaning companies that you will have to compete against? This is not an uncommon situation.

Market research will also be key in determining your prices. This may influence the number of contracts your venture enjoys.

  • Decide What Cleaning Business You Are Going to Specialize In

After doing your survey on the market, you will need to decide on the niche/market you will like to specialize in as the cleaning business is very wide. You can either choose to go with residential cleaning or commercial cleaning.

You have to specialize in one market so you can grow a cleaning business that can dominate your niche where you specialize in. Bear in mind your skills and if you can meet the expectation of your proposed clients.

Since there are many smaller niche markets within the cleaning field, it may be more profitable for you to enter a smaller market with less competition. Some specialties include window cleaning, carpet cleaning, grout cleaning, kitchen cleaning, etc.

Another way you could compete against larger cleaning companies is to offer benefits that are not offered elsewhere, like extended service hours, use of non-toxic cleaners, etc.

  • Put Together a Basic Cleaning Business Plan

Once you have decided on your niche, you will need a draw up a business plan for your cleaning business. This will give you a clearer picture of what you need to do to reach your income goals.

Viewing sample business plans of other cleaning companies can help you accomplish this in less time. There are several you can find by searching the internet and this site.

  • Acquire Required License and Documents

Any cleaning business owner needs certain licenses, supplies, equipment, and especially a clientele to get started. You will need to get a business license at your local city or county office.

Although it is not a requirement to have insurance or bonding, it is a smart idea and can look good to your customers if they ask. You can get free quotes online from a variety of different sources, or you can set up a meeting with a local insurance agent to discuss your options.

  • Cleaning Supplies

The cleaning business needs good and sufficient cleaning equipment to work effectively. The most common cleaning supplies include trash bags, garbage can liners, spray bottles, buckets, mops, feather dusters, toilet brushes, vacuum cleaner, paper towels, and rags.

It might take time to decide the exact quantity of cleaning supplies you will need. As you gain more experience, you will have a better idea of how much to keep on hand.

To give existing companies a tough competition, you, therefore, need to most modern, efficient, and reliable equipment. Your business will suffer a big blow if there comes a time when you will need to stop your cleaning work halfway to go and fix equipment that has broken.

  • Market Your Cleaning Business

Marketing is an important aspect when it comes to running a successful business especially a cleaning business. One of the hardest elements of starting a cleaning business is building up a client list.

In the cleaning business, advertisement is very important. Consider placing adverts with a major newspaper in your city.

Pass out handbills to residences and businesses in your area. You can start with your family and friends by telling them to help pass the message to potential clients and if they have any on their contact list that they would like you to meet.

These days, it is quite easier to reach people through social media. You can open a Facebook page or even a blog that can help to attract customers. The more marketing and advertising you do, the more clients will be approaching you for your services.

  • Charge Reasonably for Your Work

Sell your services based on the quality of your work and don’t undercharge yourself. If your rates are too low, clients will think that your work is sub-standard and that you’re not experienced.

Charging too high will lose potential clients too––most people needing cleaning services will have a limit on how much they can afford.

To run a successful cleaning business, you must be serious about delivering good services to your clients. No client would like to call you again if you are not good at what you do. Also, keep in mind that marketing will be the lifeblood of your company.

Here is a sample business plan for starting a cleaning service.


The cleaning services industry is one whose growth is on the constant rise.

Only in the past few years, the industry has seen a rapid increase in growth, which has now made experts conclude that the business will continue to see rapid growth rates in the future, and it will not be slowing down anytime soon.

Very well, you must be interested in writing a business plan for your cleaning services business, and I believe you must have fulfilled all of the requirements towards starting up this business.

In this article, you will be presented with a simple and very practical cleaning services business plan sample which will be very useful towards helping you draft your business plan.

Sample Cleaning Business Plans

BUSINESS NAME: Allen George Cleaning Services.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Competitive Advantage
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Allen George Cleaning Services is a cleaning services business that has been fully registered and licensed to carry out business in Florida, United States.

The business is very dedicated to putting smiles on the faces of its customers. It will particularly be providing its customers with its quality and professional cleaning services which they cannot get anywhere else in the United States.

To start up this business fully in Florida, we will require a total of $70,000 which will be sourced equally from the owner and his bank.

Our Products and Services

Allen George Cleaning Services is a cleaning service business that will be located in Florida, United States.

The business will be very interested in providing its customers with the very best and professional cleaning services that they will not be able to get anywhere else in the United States.

We are very concerned about offering several cleaning related services to our customers in Florida and the whole of the United States.

Vision Statement

Our vision in the cleaning services business is to become the number one cleaning services business in the whole of the United States that customers will turn to for the very best cleaning and cleaning-related services.

We want to make sure we become a household name in the whole of the United States before we get to our fifth year of doing business.

Mission Statement

Our mission is very simple. Our mission is to make sure our customers are served the very best services they cannot get anywhere else in the United States when it comes to cleaning and cleaning related services. We want to make sure they get nothing short of professional cleaning services.

Business Structure

We are very interested in achieving our business goals within the set out time frame. This is why we will not take with levity the processes that are involved in recruiting our employees. We will make sure to build a strong and vibrant cleaning services business that will be made up of employees who are very determined, honest, hardworking, and experienced.

The following are some of the positions that will be occupied in our business structure:

  • Chief Executive Officer (CEO)
  • Human Resources Manager
  • Cleaning services Executives
  • Accountant / Cashier
  • Front desk officers

Market Analysis
Target Market

Below comprises our target market:

  • Households and Individuals
  • Corporate Organizations
  • Small and large companies
  • Schools and colleges and other higher educational institutions
  • Libraries
  • Government Facilities

Competitive Advantage

We well know that there is virtually no business where there is no competition. We have realized the competition in the industry and we have been able to carve out how we will be able to contain and surpass our competitors.

We will be relying on our quality and professional cleaning services and customer services to speak for us. We will make sure to carry out our works professionally to the satisfaction of our customers. Also, we will make sure to give our employees incentives and reward our esteemed customers.

Financial Plan
Source of Startup Capital

We will require a total of $70,000 to fully start up our cleaning services business in Florida. The business will begin as a medium scale business, and this start-up capital will include the first three months’ salary of our employees. The capital will be sourced equally from both the owner and his bank.

Sales Forecast
First Fiscal Year $220,000
Second Fiscal Year $350,000
Third Fiscal Year $600,000


We have a cleaning service business plan sample that has used the business name, ‘Allen George Cleaning Services’. The business will be owned and managed by the industrious Allen George, who will also be the CEO of the business.

The business will be dedicated to serving its customers with the very best and professional services they deserve. A total of $70,000 is what will be required to fully start up the business in Florida, United States.

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