Sample Pool Cleaning Business Plan Template


Are you interested in starting a pool cleaning business? Are you stuck on writing a good business plan for your business?

If yes, then this is the right post for you to read in writing your pool cleaning business plan sample.

Here is a sample business plan for starting a pool cleaning service.

Business Name: Tony Pool Cleaning Business

  • Executive Summary
  • Business Description
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion


The pool cleaning business is a division of the cleaning industry and to be able to run a pool business successfully, certain training is necessary.

This is an industry that includes businesses that offer cleaning services for swimming and wading pools. This is one of the fastest-growing cleaning industries in the United States, although the industry was affected badly during the period of recession.

The business has recovered over time and the competition in the industry has risen to a high level.

The pool cleaning industry is active and large in the United States of America.

The business is enjoying good patronage and sales in the country especially those that are located in good positions and know how to reach out to their target market.

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Tony Pool Cleaning Business is a well-registered and licensed cleaning services business owned by Tony Boss and his immediate family.

The business will be located in the heart of Sacramento, California which according to studies is a good location for this type of business.

We are mainly focused on pursuing excellence and success, especially in the financial aspect. The business is more than ready to serve the needs of its clients well.


The business will be giving satisfaction and comfort-ability to our clients by offering the following services:

  • Swimming pool cleaning
  • Spa pool cleaning
  • Pool equipment maintenance
  • Equipment cleaning
  • Swimming pool inspections
  • Swimming pool chemical adjustment services


The vision of this business is to become the number one pool cleaning business in Sacramento and even in California as a whole.

We also aim to be a one-stop pool cleaning business for the residents of California and also be one of the best pool cleaning businesses in the United States of America.


Our mission is to build a business that stands and compete well with other pool cleaning business in the United States of America.

To become a very successful and profitable business that stands as a standard for other pool cleaning businesses.

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In succeeding in this line of business, we have decided to ensure that the right business structure is put in place to give the business a good foundation and start in the industry.

Therefore, we will be employing very hardworking, honest, passionate, talented, goal and customer-centric people to occupy the following positions:

  • Chief Executive Officer
  • Manager
  • Accountant
  • Sales Manager
  • Customer Care Executives
  • Cleaners
  • Truck Driver

Market Trend

One of the major trends in the pool cleaning industry is the location of such businesses which is usually in areas where residents and businesses own pools and can also afford the cleaning services.

Another trend is that most pool cleaning businesses engage in other related services to survive. Some of those related services are car wash, snow removal services, and so on.

Target Market

In making the business grow successfully and after studying the environment, we have deiced to make following the target market of our business

  • hotels
  • households
  • residential estates
  • motels
  • campgrounds
  • restaurants
  • hostels
  • casinos
  • government guest house


Effective strategies and techniques will be adopted to ensure the success and growth of the business. One of the main goals of the business is to make profitable sales which will be more enhanced by the following things that will be done:

  • choosing a catchy swimming pool business name
  • having excellent customer service
  • maximizing available opportunities
  • effective training of employees
  • well trained sales and marketing team
  • printing out fliers and business cards to give potential clients
  • advertising the business in magazines, newspapers, television, and radio stations
  • enhancing a one on one relationship with our customers through the use of CRM software
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In starting the business, we need about $80,000 out of which we have 80% ready and the 20% be borrowed from the bank as a loan.


Due to the high level of competition in the industry, we have decided to put in place certain things that will serve as a competitive advantage for us in the business world and they are:

  • Delivery of quality pool cleaning services
  • Use of advanced technology for our services
  • Complimentary business offerings
  • Effective management team


This is a pool cleaning business owned by Tony Boss which is located in Sacramento, California. This can also be used as a business plan sample in writing your pool cleaning business plan.