COMMERCIAL FARM BUSINESS PLAN GUIDE
The commercial farm business is a subset of the agricultural industry.
This business specifically focuses on providing agricultural products which serve as food and raw materials to the general populace and industries respectively.
BUSINESS NAME: Fraser McCarthy and Family Farms Ltd.
- Executive Summary
- Vision Statement
- Mission Statement
- Business Structure
- Our Products and Services
- Market Analysis
- Sales and Marketing Strategy
- Financial Plan
- Sales Forecast
Fraser McCarthy and Family Farms Ltd is a commercial farm business that is registered with the relevant authorities and licensed to carry out commercial farm business in Boston, United States. The business will be located in a large hectare of land in downtown Boston. We will be focused on the cultivation of organic and non – organic agricultural farm produce.
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Fraser McCarthy and Family Farms Ltd is a commercial farm business that will be owned by the McCarthy family.
Mr. Fraser McCarthy has experience working in the industry for more than 16 years. The goal of our business is to become the number one leading commercial farm business brand in the United States, Asia, and Europe. We hope to achieve this business goal before our seventh anniversary.
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$500,000 will be required as the startup capital to start our commercial farm business in Boston. The capital will be sourced from the family savings, and sales of assets, as well as obtaining a loan from the family bank.
The vision of our commercial farm business is to be the number one leading commercial farm business brand in the United States and to become a formidable and reputable business brand in Europe and Asia.
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The mission of our commercial farm business is to provide quality agro services, organic and non – organic agricultural farm produces to customers anywhere in the United States, Europe, and Asia. We will make sure to produce adequate supplies of our products to various industries and groups that need our products and services, whether in the United States or any country in Europe and Asia.
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Fraser McCarthy and Family Farms Ltd are a family-owned commercial farm business that will be owned and managed by the McCarthy family.
We are focused on driving our business to the desired level, which is why we will make sure to hire the services of the right employees that will assist in the regular day-to-day operation of the commercial farm business.
Also, because of the nature of the farm business, we will be hiring on contract the services of casual workers who will be involved with the usual land preparation stages, planting, and harvesting stages that are peculiar to this kind of business.
The following is a listing of the positions to be occupied by prospective employees, in no particular order:
- Chief Operating Officer (CEO).
- General Farm Manager.
- Fish Farming Supervisor.
- Cattle Ranch Supervisor.
- Crop Cultivation Manager.
- Poultry Farming Supervisor.
- Sales and Marketing Executive.
- Field Employees.
OUR PRODUCTS AND SERVICES
Fraser McCarthy and Family Farms Ltd is a commercial farm business that is committed and dedicated to providing organic and non – organic agricultural farm produce to customers all over the United States, Europe, and Asia. We will focus on producing raw materials to targeted industries at large supplies. The following are the areas we will specialize on:
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- Cultivation of Consumable Grains such as wheat, millet, barley, cereal, sunflower seed, oat, soybeans, shogun, black mustard, etc.
- Cultivation of Vegetables such as tomatoes, cabbage, onions, lettuce, etc.
- Cultivation of Cash Crops such as cotton wool.
- Plantation of Fruits.
- Cattle Ranch.
- Fish Ponds.
One noticeable trend in the industry is that commercial farmers no longer focus on non – organic agricultural farm cultivation, but have now in recent times, started combining it with organic agricultural farm cultivation.
Another trend in the industry is that although commercial farming had existed, since time immemorial; the industry is still not over saturated. There is always room for more innovation, especially in technology, to improve commercial farming.
Our Target Market
Everybody needs food to stay alive; hence everybody is a target market for our commercial farm business.
Householders, industries, hotels, restaurants, etc all make up our target market.
SALES AND MARKETING STRATEGY
The following are the sales and marketing strategies we will adopt in promoting our commercial farm business:
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- First, we will introduce our commercial farm business by sending introductory letters to restaurants, hotels, and industries that need our agricultural products as raw materials.
- We will advertise our commercial farm business in agro-allied magazines.
- We will advertise our commercial farm business in local business directories.
- We will also focus on the cyber world and use it to our advantage in promoting our commercial farm business.
Source of Startup Cost
The total amount that will be required to start up our commercial farm business is an estimated sum of $500,000.
This money will cover the purchase of all the needed equipment and tools necessary for the running of the business.
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The startup capital will be sourced from the McCarthy family savings and the sales of some of the family’s assets and investments, and the family’s bank as soft loans. The family hopes to be able to generate $300,000 from their savings, sales of investments, and assets, while the remaining part will be completed by obtaining a loan from the family’s bank.
Below is the sales forecast for Fraser McCarthy and Family Farms Ltd for the first three years after startup:
First Year $150,500
Second Year $400,000
Third Year $600,000
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This farming business plan bears “Fraser McCarthy and Family Farms Ltd” as the business name.
The business will be owned and managed by the Fraser McCarthy family, and it will be located in Boston, United States. A total of $500,000 will be needed to start up the business, and this capital will be sourced from both the owners and from the bank.
The business is a commercial farm business that will focus on organic and non – organic agricultural farming, and it will cover the territories of the United States, Asia, and Europe.