With an ever increasing horse loving community in the United States, the horse breeding industry continues to witness a steady influx of investors and entrepreneurs. With the steady growth in interest shown in this industry comes an accompanying desire for knowledge on how to undertake this business.

This article comes to the rescue by making available some of the strategies used producing a comprehensive business plan.

This sample acts as a guide in highlighting the key components of a good business plan. So for the interested horse breeder who will like to take his business to the next level, this horse breeding business plan sample will offer useful tips and insight on what should be included in a good business plan.

Here is a sample business plan for starting a horse breeding farm.

We start by first outlining the key points under which business plan will be written;

Table of Contents

  • Executive Summary
  • Products and Services
  • Vision Statement
  • Mission Statement
  • Competitive Advantage
  • Target Market
  • Sales Projection
  • Source of Revenue
  • Publicity and Advert Strategy
  • Payment Channels
  • Conclusion

Executive Summary

To be located in the heart of Texas, Rouge Horses is a horse breeding business that breeds quality horses consisting, using the best breeding techniques in the industry. Our products will be tailored to satisfy the needs of our horse loving clients. Rouge Horses is strategically located there are several horse racing facilities close to our horse breeding business.

We are into the horse racing business not just to participate, but to make a difference by being among the top 5 horse breeding businesses in Texas within our first 5 years of commencing operations.

This we intend to achieve by committing substantial resources to realizing our goal. We will be hiring the best horse breeders in the United states, including the services of business consultants that will guide and organize our entire business structure.

Products and Services

Our products will consist mainly of thoroughbred horses originating from an excellent bloodline of horses. Apart from our products, we will take part in other areas of business which will include participation in horse races, the hiring of our horses for events, the provision of training for interested individuals and organizations and the provision of advisory services.

Vision Statement

Our vision at Rouge Horses is to be among the top 5 horse breeding businesses in Texas within the first 5 years of commencement of business. Our horses will be sold on demand both within and outside the State of Texas.

Our Mission

To make an impact in horse breeding by contributing positively to this industry both in the provision of high quality products and also in the provision of advisory and consultancy services to small horse breeding businesses.

Competitive Advantage

A competitive advantage we will have over our competitors is the number of thoroughbreds in our stables. We will have an impressive collection of thoroughbreds, plus, our workforce will be highly motivated to contribute their expertise to the growth of our business. This motivation will come by way of attractive remuneration packages plus an attractive work environment.

Target Market

Our target market will consist mainly of horse lovers and users. These range from households, horse race courses, ranches and other smaller horse farms needing excellent breeds of horses. This is in addition to our consultancy services that will be offered on demand to the same target market.

Sales Projection

With an industry that has showed a strong potential for growth over the years, our horse breeding business has conducted research in the field which emerged with impressive sales projection figures.

Some of the factors used in making this analysis include the current growth indices of the horse breeding industry, plus the strength of the economy which directly impacts on the income potential of Americans.

Natural disasters and economic recession have however been discounted. The chart below summarizes the findings;

  • First Year $380,000
  • Second Year $520,000
  • Third Year $800,000

Source of Revenue

Our source of revenue will come mainly from the sale of our products and services which include sale of horses, hiring same, offering advisory and consultancy services to interested clients and also training of individuals or groups on the techniques of horse breeding.

Publicity and Advert Strategy

We will be adopting an effective publicity and advert strategy that will ensure word about the services we offer reach our target audience. Because we want to capture a fair share of the market, apart from using conventional means such as the use of internet associated tools and the electronic and print media, we will focus significantly on word of mouth marketing which spreads like wild fire.

Payment Channels

We will adopt a wide range of payment options to capture the unique needs of our clients. Hence, for clients who will like to pay using channels acceptable to them, we will ensure they are not disappointed.

Hence, our channels will include the use of the POS machine, acceptance of cash payments, credit cards, mobile money transfers among several other options.


There you have it, the horse breeding business plan sample that offers the necessary guide to the entrepreneur interested in starting a horse breeding business, but possessing little or no knowledge on how to write a good one.

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