CHRISTMAS TREE FARMING BUSINESS PLAN GUIDE
Christmas tree farming is a big business that any entrepreneur would really consider venturing into.
In 2010, United States consumers purchased more than 27 million Christmas trees grown in farms, resulting in almost $1 billion in sales.
There are several factors you must pay utmost attention to when considering starting up a Christmas tree farming business.
Regardless, if you have considered all of the factors, and you are looking forward to writing a business plan for your Christmas tree farming business, then keep reading.
Guide: Starting a Rose Farm
In this article, I have prepared a Christmas tree farming business plan sample for you.
BUSINESS NAME: Henry & Betty McDonalds Christmas Trees Ltd
Table of Content
- Executive Summary
- Our Products and Services
- Vision Statement
- Mission Statement
- Business Structure
- Market Analysis
- Sales and Marketing Strategy
- Sales Forecast
- Financial Plan
Henry & Betty McDonalds Christmas Trees Ltd is a duly registered and licensed business. It will be a Christmas tree farming business that will be offering its products and services to customers not just in Minnesota, but all over the United States and North America.
Henry & Betty McDonalds Christmas Trees Ltd will be focusing on offering products and services such as: Christmas trees, potted flowering plants, nursery stock crops, foliage plants, annual bedding and garden plants, and potted herbaceous perennials.
A total of $350,000 will be needed to start up the business. It will be contributed by the owners, the McDonalds, from their savings and investments, as well as from obtaining a soft loan from their banks.
OUR PRODUCTS AND SERVICES
Henry & Betty McDonalds Christmas Trees Ltd is a Christmas tree farming business which will be solely concerned with Christmas trees and plants & flowers farming in the downtown region of Minnesota, United States.
We will ensure to fully conform to the laws of Minnesota, and the United States in the course of doing our Christmas tree farming business operation. We will be focusing on providing the following products and services to our customers all around the United States:
- Christmas Trees
- Potted flowering plants
- Nursery stock crops
- Foliage plants
- Annual bedding and garden plants
- Potted herbaceous perennials
Our business vision is simply to be counted among the top ten (10) leading Christmas tree farms, not just in the United States, but in the whole of the North American region. We want to be well-reputed for our business philosophy, which is to provide top quality products to all customers.
Henry & Betty McDonalds Christmas Trees Ltd wants to be recognised for its top quality products and services not just in the United States, but in all the countries in North America. We will go into the Christmas tree farming business full-time just to be able to provide commercial quantities to customers all around. Our mission is to make sure all the various parts of North America experience our products and services.
We hope to start Henry & Betty McDonalds Christmas Trees Ltd as a small to medium Christmas tree farming business in Minnesota; but in a few years’ time, we hope to grow it big into one of the strongest Christmas tree farming businesses in the United States.
We know that having a very solid business structure will go a long way towards making sure we realise our goal of being one of the leading Christmas tree farming businesses in North America; hence, the need for us to recruit some of the very best hands to make up our business structure.
We want to make sure we recruit employees that are very competent, motivated, innovative, and interested in building a strong business with us. The following are some of the positions we would hire employees to fill:
- Chief Operating Officer
- Administrator / Accountant
- General Farm Manager
- Farm Workers / Field workers
- Sales and Marketing Executive
IBISWORLD has it that the Plant and Flower Growing industry has not fared well in past five years. The report also has it that in the next few years, the Plant and Flower Growing industry will see a drop in sales revenue as a result of poor demand from both nurseries and florists alike.
Also, a lot of farmers in the industry have started focusing on adding other related plants aside the Christmas tree farming. Most of them have started adding garden plants, and annual bedding to their Christmas tree farming business.
In the course of operating our Christmas tree farming business, we have been able to identify the following groups as our target market:
- Religious Institutions such as Churches
- Corporate Organizations
- Landscape architects
- Facility and Estate Managers
- Government agencies
- Exterior and interior decoration companies
SALES AND MARKETING STRATEGY
We have realised that most Christmas tree farming businesses are not making a lot of profits. The reason, we have attributed it to poor marketing by these businesses. We have been able to consult sales and marketing experts in order for us to be able come up with several sales and marketing strategies:
- First, we will send out our business brochure and fliers; as well as give out our business cards to prospective customers all around the United States and North America.
- We will use word of the mouth marketing to promote our business to customers.
- We will establish and launch a website for our business to enable our customers connect with us better.
- We will open a Facebook page, as well as connect on Instagram, Twitter, and LinkedIn in order for us to be able to reach more customers.
We have been able to carry out a thorough research on the market, and we have come up with a sales projection for the next three years. The sales projection is based upon several influencing factors in the industry.
First Year $200,000
Second Year $350,000
Third Year $800,000
Source of Startup budget
Having carried out our research well on the expenses required to startup a Christmas tree farming business, we have been able to come up with a very good estimate on how much we will require venturing into the business.
A total of $350,000 has been estimated as the startup budget for our Christmas tree farming business. The entire sum will be contributed by the owners and their family, and from obtaining a soft loan from their banks
This is a Christmas tree farming business plan with the business name, ‘Henry & Betty McDonalds Christmas Trees Ltd’. The Christmas tree farming business will be owned by the McDonalds, and it will be situated in downtown Minnesota, United States. $350,000 will be required as the startup budget to start the Christmas tree farming business.