With a growing demand for cattle and its products such as hides, beef plus other related products, cattle farming is a serious business that requires adequate skills and tools that increase the likelihood of success.

It is in light of this fact that this article focuses on providing the knowledge required for writing an effective and comprehensive cattle farming business plan.

Being a livestock arm of the agricultural business sector, entrepreneurs have continually shown a growing interest in this sector because of its inherent huge potentials for growth.

This cattle rearing business plan sample is especially critical to the entrepreneur with a strong interest in cattle farming, but with little or no knowledge on how to effectively draft one.

Using the guidelines provided here, it is believed that the entrepreneur will benefit immensely from this format.

Here is a sample business plan for starting a cattle farm.

  • Executive Summary
  • Products and Services
  • Vision Statement
  • Mission Statement
  • Target Market
  • Competitive Advantage
  • Source of Revenue
  • Sales Projection
  • Payment Channels
  • Publicity and Advert Strategies
  • Conclusion

Executive Summary

To be located in Texas, The Ford Ranch is a cattle farming business that will compete favorably with other well-established cattle ranches. This will be possible through hiring the services of experts in this field who will form the bulk of our workforce. These specialists will be hired to each head specific departments of the cattle farm where their expertise will be most needed.

Some of the cattle to be raised will include bulls, heifers, and oxen among others.

From the date of commencement of our business operations, we plan on increasing our capacity to include cattle processing into beef and other products, plus the takeoff of the dairy division of our business where we will be producing dairy products for the market.

Products and Services

The products and services to be offered at The Ford Ranch will include the rearing of livestock that includes heifers, bulls, oxen, and calf among other animals.

Our processing department of the cattle farming business will follow shortly and will churn out processed cattle products such as beef, and other related products.

This is in addition to our dairy unit which will commence simultaneously with the dairy processing department.

We will be offering shearing services, plus consultancy and advisory services relating to cattle rearing for other cattle farmers.

Vision Statement

At the Ford Ranch, our vision is to establish a world-class cattle farming business that will compete favorably with other more established cattle farms/ranches, leading to the emergence of a well-respected and trusted brand by both consumers and investors.

Mission Statement

We at the Ford Ranch plan on embarking on an aggressive growth plan that will project us into the top 5 cattle farming brands in America within the first 7 years from the commencement of our business operations.

Within a reasonably short time, we will be providing value-added services such as adding a processing and dairy products unit to our business.

Target Market

Because of the far-reaching nature of agriculture, our target market will consist of a vast segment of the consuming public. Almost every household in Texas and the United States consume cattle products that consist of milk, meat and cheese, and leather products among others.

We will establish an effective marketing department to ensure that our products and services are the most preferred over those of our competitors.

Competitive Advantage

A competitive advantage we at The Ford Cattle Ranch have over our competition is the selection of the best hands to handle departments they possess requisite skills in.

This includes a quality control unit that will be manned by these experts and will ensure that every product is closely and thoroughly tested and undergoes stringent scrutiny before it is released for consumption.

We will also ensure that our entire workforce is provided with the best work conditions necessary for optimal functioning. This is in addition to an attractive remuneration package that our entire workforce is entitled to.

Source of Revenue

Our source of revenue generation will come mainly from the sale of the products and services we offer. These will include both processed and unprocessed cattle products, and also the sale of live cattle.

The consultancy and advisory services we render will also form part of our income stream.

Sales Projection

We have come up with a healthy three-year sales projection using important factors that will see our sales increased significantly.

The research conducted that led to these findings has however omitted natural disasters as well as an economic crisis as part of the factors considered.

The chart below summarizes these findings;

  • First Year $506,000
  • Second Year $780,000
  • Third Year $1,200,000

Payment Channels

We will be including a wide range of payment options to create ease of payments for our esteemed clients. This is aimed at eliminating the difficulties faced by clients in paying for services through the use of restricted channels.

Some of the payment channels to be adopted will include the availability of POS machines for payments, acceptance of cash deposits, internet banking, mobile banking, the acceptance of cheques among other payment channels.

Publicity and Advert Strategies

We will be adopting far-reaching publicity and advert options to achieve the widest publicity on the services and products we render.

Some of these will include building a website for our cattle farming business, placement of paid adverts in electronic and print media to enhance our presence.


This article has provided a cattle farming business plan sample for the entrepreneur to work with.

Following the format used, the investor is guided to success through the adoption of this format, while supplying information unique to his/her own cattle farming business.

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