Sample Plant Nursery Business Plan Template PDF


The plant nursery business is a very profitable one. It is one business that can offer you the exciting prospects of enjoying your agricultural works while making good returns in investments at the same time.

According to the Northwest Farm Credit Services’ website, the plant nurseries and greenhouse industry realised more than estimated sales revenue of $140 billion in the United States alone, in 2006.

If you have made up your mind on starting the plant nursery business, and are looking forward to writing a business plan, then it is important you pay attention to this plant nursery business plan sample so as to have an idea on how to write a good business plan for your plant nursery business.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Here is a sample business plan for starting a wholesale plant nursery.

BUSINESS NAME:  Vivacious Nursery Ltd.

Table of Content

  • Executive Summary
  • Our Products and Services
  • Mission Statement
  • Vision Statement
  • Business Structure
  • Market Analysis
  • Sales Forecast
  • Sales and Marketing Strategy
  • Financial Plan
  • Conclusion


Vivacious Nursery is a plant nursery business that has fully fulfilled all the necessary legal obligations that are required to start the plant nursery business. The plant nursery will be located in Florida, United States, and it will be solely concerned with providing its products and services to its customers in the United States, and at the international level.

Vivacious Nursery will be owned by Mr. and Mrs. Coleman, whose experience in the industry will be beneficial to the success of the plant nursery business. In order to start up our plant nursery business, we have been able to determine our startup capital and the source of obtaining it.

Our startup capital will be obtained from three sources: from the owners’ contribution, from the owners’ friends and families, and from their banks.


Vivacious Nursery is a plant nursery business that will be concerned with offering a number of products and services to all its customers in the United States and around the world. We will particularly operate our plant nursery business from Florida, United States, and will fill the United States market with our products.

Also, we will make sure we expand into the global market and take our place. Aside providing our products and services in the United States, we will also provide our products and services to countries such as Mexico, and Canada and other countries.

The following are the products we will be offering to our customers.

  • Bedding Plants
  • Trees
  • Shrubs
  • Vegetable Plants
  • Garden Accessories such as stepping stones, fertilizers, garden tools, potting soil, fountains, etc.


At Vivacious Nursery, we are very optimistic and fixated on offering the very best products and services in the industry to our customers. We relish the prospect of offering the very best of our products and services to creating a visually pleasing setting. Our customers are very dear to us; this is why we want to ensure we provide optimum customer satisfaction.


We have made our business vision very clear. Our vision in the plant nursery industry is to become the number one plant nursery all over the world. This may seem too huge because we are just a new plant nursery startup.

However, we have planned on starting gradually; first from the United States, before taking the number one position in the world. We hope to achieve this business vision before our 10th anniversary.


We have been making efforts for more than two years now towards making the establishment of our plant nursery a success. The owners of Vivacious plant nursery are very keen to seeing this business manifest.

Considerable efforts have made towards ensuring that we set up our plant nursery business properly; hence we will be concerned with recruiting only capable hands into the business. The following are the various positions that would be occupied in our business organization:

  • Chief Executive Officer (CEO)
  • Accountant
  • Human Resource and Administrative Executive
  • Forest Nursery Workers
  • Marketing and Sales Manager
  • Greenhouse Worker
  • Security Personnel

Market Trend

A growing trend in the plant nursery industry is that most players in the industry are no longer contented with being concerned with just non-organic farming. A lot of them have started being involved in organic crop cultivation.

Also, the advancement in technology has started enabling farmers to be able to grow crops in increasing numbers where it was not possible before now.

Target Market

Our target market will be constituted by the following:

  • Landscape architects
  • Individuals and households (male and female)
  • Institutions


First Fiscal Year                    $700,000
Second Fiscal Year                $1,200,000
Third Fiscal Year                   $3,500,000

The above sales projection has been generated having paid due attention to several factors in the industry. The sales projection clearly represents Vivacious Nursery’s sales forecast for the first three years into the business.


We have the vision of becoming the number one plant nursery business in the whole world. We will not be able to achieve this vision if we are unable to fully promote our brand and products and create more awareness. This is why we have consulted sales experts and come up with the following sales and marketing strategies:

  • The number one thing we will do after establishing our plant nursery business is to ensure we introduce our brand to the various groups that constitute our target market, and ensure we form good relationship with them.
  • We will not hesitate to place adverts on radio, TV, agriculture and business related magazines, etc.
  • We will take a step further by making sure we utilize the social media platforms such as Facebook, Twitter, Instagram, etc to the fullest.
  • We will ensure we station billboards in strategic locations in every city in the United States.

Source of startup Expenditure

We have been able to carry out a detailed study on the amount we will need to startup our plant nursery business. A total of $1,200,000 is what we will need to fully set up our plant nursery business in Florida, United States.

A third of the startup capital will be raised by the owners, Mr. and Mrs. Warren Coleman. Another third will be secured by obtaining loans from the owners’ banks, while the final third will be sourced from both friends and families of the owners’.


Vivacious Nursery Plant is a plant nursery that will be owned by Mr and Mrs Coleman, and it will be situated in Florida, United States. The business will be providing its product and services to customers all over the United States and at the international market.

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