Sample Healthcare Business Plan Template


Health they say is wealth, therefore the roles of various businesses that have to do with health cannot be overemphasized in any economy.

A healthy population will build a strong economy while an unhealthy population will be a liability to the economy.

If you are interested in starting up a healthcare consulting business, then here is a healthcare/medical business plan sample.

A health care business is involved in the provision of medically related services to people in a particular area. This could include curative, preventive, convalescent, or even palliative services to one’s health.

Healthcare Based Plans:

The medical field is wide; this could include general practitioners, Optometrists, orthotic doctors, surgeons, and various specialists. All these come under health services.

Here is a sample business plan for starting a home healthcare business.

Business Name: Whiteland Medical Centre

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Whiteland Medicare Centre is a privately owned hospital whose chief medical director is Denzel Rice; it is located in the Queens Harlem area of New York City. The hospital is an LLC (limited liability Company) and is run by a board of directors with Mr. Steve Jared as the major shareholder of the company.

The CMD Dr. Denzel Whitetaker studied at Harvard and went ahead to then interned at John Hopkins hospital under the tutelage of the great Dr. Vasco Donatello.

Whiteland medical center has gotten all the legal requirements, documents, and licenses needed to run a health establishment.

Our Products

ServiWhiteland Medical Centre will provide the following medical care services are; emergency services, personal injury case Management, Clinical lab services, X-ray and other Diagnostic services, operating room services, inpatient care, outpatient care, anatomical pathological services.

Also, physical therapy and accident convalescent services are included. We have medical personnel who are on call 24 hours a day, and 7 days a week, and also we have ambulance services.

Our Vision Statement

We aim to become the go-to institution in matters related to health care service delivery in the U.S. but particularly in the Washington area. We also hope to be in the top 10% of medical centers in the U.S. in the next five years.

Our Mission Statement

At WMC our mission is to build a top-notch health care business that provides excellent services to both the high in the society and the low.

We also aim to provide services that are affordable to everyone, yet not compromising the quality of our services.

Business Structure

The business is a limited liability company and is run by a board of directors with Mr. Steve Jared as the board chairman and Dr. Whitetaker happens to be the chief medical director.

So the board of director’s deal with majorly the business and financial part of the hospital.

While the CMD deals with the technical aspects of the firm and of course the technical parts of the hospital. At WMC we employ only qualified personnel both for those in the management section and the health sections.

We recruit not just paper qualified professionals, but professionals who share in our value of excellence and good customer relations.

Market Analysis

Every country takes its health sector very important, therefore it pays attention to it. That has necessitated a lot of reviews of the laws and reforms of guidelines around the health care industry.

However, due to the new reforms in the health insurance industry, health insurance has become compulsory and easier to get.

Therefore, healthcare providers can get their fees since it is handled by the insurance companies. There’s also a rise in profit for the health-related industries, due to a rise in fees. So growth in this sector is projected in the next couple of years.

Sales and Marketing Strategy

Everyone is on the internet now; therefore, we will not be left out. First, we’ll be starting a Google AdWords campaign, targeting those in the NewYork area. We’ll also be running a campaign advert for Microsoft Bing.

We’ll be listing our hospital address with medical emergency number 112, therefore as we provide this service to accident victims, our name shall be seen.

We will also be contacting firms and pitching our services to them for their staff and executives. Of course, there will be discounts for such firms.

Financial Plan

Whiteland is trying to expand into other fields of medicine. We are trying to become a cancer surgery/research center. This alone will bring more cancer cases and the worst ones in the country and of course outside the country. $5 million will be needed for this venture to come true.

Competitive Advantage

At Whiteland Medical center, we employ the best hands in the medical center. And we are also taking part in a lot of cooperate social responsibilities.

Apart from that, we are located in a very good place in a high brow part of town, where those who are most likely able to afford our services stay.


Here we have it; this is a sample medical business plan for those who are interested in starting a health-related business.

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