Do you love animals? Are you thinking of a business you can that that is line with your love for pet animals?

If your answer is yes, then I suggest you start a pet hotel business. Pet owners are constantly looking for where they can board their pets and have them well taken care of. So, if you have the financial capacity, you should consider a pet hotel business.

If you want to start a pet hotel business, you will need to draft a viable business plan that will help you to make the right plan and guide you in executing the plan.

Here is a sample business plan for starting a pet hotel business. You can use it as a template to guide you in drafting your own.

BUSINESS NAME: Perry Pet Hotel

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Cost of Starting
  • Sources of Capital


More and more people are beginning to own different kinds of pets. But because of the busyness of this era, most of these people don’t have quality time to take care of their pets. This is where Perry Pet Hotel comes in, we aim to provide day care center and boarding facilities for pet owners in conducive and serene environment where pets will feel comfortable and safe.

We aim to give our customer the best services they can ever get at affordable prices.

Having done a feasibility study of the business, we discovered a place in Alabama where there is a high demand for pet hotel. This is why we are planning to establish Perry Pet Hotel in Alabama, in the United States.

Perry Pet Hotel is owned by Mrs. Lori Smith. A veterinarian doctor who has worked in various veterinary hospitals in the United States. She has a good grasp of animal behavior which helps her to relate well with pet animals.

And the pet animals also love being around her because she knows what makes them tick. This unique skills is one of the things Mrs. Lori is bringing into the business to make it stand out.


The vision of Perry Dog Hotel is to be one of the leading pet hotels in the whole United State within the Next 25 years.


The mission is to provide a beautiful and conducive environment and excellent care for pets. And to always deliver top notch customer services that will satisfy our clients and make them always come back for patronage.


A good business structure is pivotal the growth and success of any business. Because of this, Perry Pet Hotel is putting in place a viable business structure which will comprise of competent employees who are hardworking and will dedicated to their work. The business structure is made up of:

  • Chief Executive Officer
  • Administrative and Human Resource Manager
  • Pet Hotel Manager
  • Purchasing Manager
  • Marketing and Sales Executives
  • Customer Service Executives
  • Accountant/Cashier
  • Security Guards
  • Cleaners
  • Drivers


Perry Pet Hotel is planning to offer different kind of products and services so that our customers can easily get whatever they need at our facility. Some of our products and services will include:

  • Pet boarding
  • Pet day care
  • Pet grooming
  • Pet washing
  • Pet health care services
  • Sales of pet foods
  • Sales of pet body wash
  • Sales of pet clothes
  • Sales of pet toys and gifts
  • Consulting services


We know that is not possible for everybody to be our customers. In order for our marketing strategies to be effective, we need to target a specific group of people we aim to sell to. This is why we did a market research to find the target market that is ideal for us.

Our target market comprises of business owners, busy professionals and tourists who have pet but their busy schedules is not giving them the time to take care of their pets.


We know that in order to make profit and operate the business successful we need to have solid marketing strategies that will help us gain ground and attract customers. For this reason, we have the plan to hire a marketing consultant that will help us comes up with effective offline and online marketing strategies that will generate sales and conversions.

Some of our marketing campaign include;

  • Production of an instructional guide on pet grooming and giving it out to our target market free of charge.
  • Offering pet owners free pet washing services.
  • Pasting of banners and hand bills that talk about Perry Pet Hotels in strategic locations where our target audience hang out.
  • Educating our target audience on pet care and grooming through our social media platform
  • Telling people to talk about our business and share our content on social media and rewarding people with the highest number of shares or referral with a mouthwatering gifts.


The total expenditure needed to start Perry Pet Hotel is estimated to be $350,000. This will cover the cost of registering the business, acquiring property for the hotel, purchasing all the needed equipment, hiring a business consultant, promoting the business and the cost of running the business including the payment of staff salaries for the first 3 months.


Mrs. Lori Smith has been able to personally raise the sum of $100,000 and she has also been able to get a soft loan of $50,000 from her family and friend. She is already working on getting the remaining $200,000 through a bank loan.

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