Sample Dog Grooming Service Business Plan


Are you intending starting a dog business soon, and are at the stage of writing a business plan for your dog grooming business?

Then, you need not dread the process of writing a business plan for your dog grooming business, because in this article I am going to ensure I make things easier for you by providing you with a dog grooming business plan sample to guide you through the process.

The dog grooming business is a business that provides products, services, and training that are geared towards ensuring dogs like Golden retrievers and other species get an all-round development, health-wise, and skills.

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Here is a business plan for starting a pet grooming business.

BUSINESS NAME:  Snoopy Doggie Groomers.

Table of Content

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion


Snoopy Doggie Groomers is a dog grooming business that has fulfilled all the legal requirements of doing business in the United States. The business will be particularly located in Alabama, United States, and will be offering its products and services to customers both in Alabama, and the United States.

Snoopy Doggie Groomers is a dog grooming business that will be jointly owned by both Mrs. Scoff and her eldest son, Robert. Both of the owners will be responsible for providing a major part of the startup budget, which is estimated at $200,000, to start the dog grooming business.

The goal of Snoopy Doggie Groomers is to be reputed as the leading dog grooming business in the United States. We will achieve this goal by ensuring we provide our quality products and services to our customers while ensuring we pay due attention to our marketing needs.                                                                              


Snoopy Doggie Groomers is a dog grooming business that is truly enthusiastic about offering its services in the dog grooming industry. It will be committed to offering several dog-related services to its customers both in Alabama and all over the United States.

The following are the products and services we will be providing to our customers:

  • General dog grooming services
  • Construction and sales of kennels
  • Puppy sales
  • Training of dogs in various skills such as hunting and security
  • Sales of very trained security dogs
  • Sales of dog products such as dog food, dog chains, dog shampoos, dog ties, etc
  • Veterinary services.


Our vision at Snoopy Doggie Groomers is to build a strong and reputable dog grooming business in Alabama that will not only be recognized as the sole leader in the dog grooming industry in Alabama but also in the United States.


Our mission in the industry is very simple. Our mission at Snoopy Doggie Groomers is to become the number one customers’ choice in the United States when it comes to dog grooming services and everything about dogs. We are very keen on providing nothing short of the very best products and services to all our customers in the United States.


We have been able to do thorough research on the industry and the market; hence, as always, we have been able to recognize that the success of any business largely depends upon the foundation it is built upon. This is the reason why we will ensure we build a strong business structure.

We will hire nothing short of the very best and experienced hands in the course of building our dog grooming business.

Here are the positions we will hire employees to fill:

  • Chief Executive Officer (CEO)
  • Veterinary Doctor
  • Human Resources and Administration Manager
  • Accountant
  • Client Service Executive
  • Dog trainers and groomers
  • Marketing and Sales Executive

Market Trend

The trend in the industry is one that we find fascinating! The trend in the industry is that players who want to make it big in the industry must be creative, and they must also provide satisfying customer services.

Target Market

Having been able to carry out thorough research to know the people who would need the products and services of dog grooming businesses, we have come up with the following as the various groups which make up our target market:

  • Householders and Individuals
  • Dog breeders
  • Corporate Organizations and Institutions
  • Governmental bodies


Our aim in the dog grooming industry is simple enough: we want to make enough profits in the industry. However, we will not be able to achieve this if we are not able to promote and market our products and services to prospective customers out there.

This is why we have consulted sales experts and other consultants in the industry, and draft out the following sales and marketing strategies which we will enforce judiciously:

  • The first thing we will do is to make sure we introduce our dog grooming business to our target market. This we will do by handing out our business cards, flyers, and business brochure to householders, corporate organizations, and all the various groups that make up our target market.
  • We will also station billboards at strategic positions in all the main cities in the United States.
  • We will also place adverts on radio and TV stations, pet-related magazines, social media such as Facebook, Twitter, Instagram, etc.
  • We will also ensure we make use of word of the mouth to promote our business, and also encourage our employees and customers to use word of the mouth to help promote our dog grooming business.


Below is the sales projection for Snoopy Doggie Groomers. This sales projection is only a reflection of a calculated estimate, which is based on several intervening factors in the industry as well as on reliable statistical data in the industry. This sales projection has not in any way paid attention to any economic crash, in the industry, which might occur in the future.

First Fiscal Year                    $200,000
Second Fiscal Year                $500,000
Third Fiscal Year                   $900,000


An average estimate of $200,000 is what we will require to start up our dog grooming business in Alabama, United States. We have been able to arrive at this startup budget from carrying out various research and analyses.

A major part of the startup budget will be sourced from the owners’ savings and the sales of their stocks and other assets, and it will amount to $100,000. Half of the other part of the startup budget will be sourced from friends and family, and the remainder will be obtained as a loan from the owners’ banks.


Snoopy Doggie Groomers is the business name of this dog grooming venture. Snoopy Doggie Groomers will be located in Alabama, United States, and it will be owned by Mrs. Scoff and her eldest son Robert.

Snoopy Doggie Groomers will be providing its products and services to its customers in Alabama and all around the United States. To start up the business, the total startup capital will be obtained from the owners, the owners’ friends and family, and their banks.

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