I know that starting an app development company alone is very challenging and combining this with creating a business plan can be somehow scary.

However, you need not fear as I am here to help you ease your burden by writing this post.

Here is a sample business plan for starting a computer or mobile application development business.

BUSINESS NAME: Travis App Development

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Cost of Starting
  • Sources of Capital

Executive Summary

Travis App Development Company is a registered incorporation that will be located in Ohio in the United States. The company will specialize in the development of apps and software for travelers. The company was born out of a desire to fill a huge gap that is present in the travel industry.

Having carried out comprehensive research, we discovered that a lot of travelers, especially the tourists and nomadic travelers struggle to get concise but correct information about places to travel. There are no resources that serve as a guide for travelers to get the right information and help them make informed decisions.

What we have is disjointed information here and there that is not even authentic. Having discovered this challenge, we have decided to create the Travis App Development Company which will focus mainly on developing apps for the travel and tourism industry.

Travis App Development Company intends to offer our customers good satisfactory experiences by designing apps and software that will not only provide effective solutions to the challenges in the travel and tourism industry but will also will user friendly and easy to use. Apps developed by Travis Inc. will be available on iPhone, Android, and Windows operating systems.

The Travis App Development Company will be founded by Engr. Fred Travis and his son, Mr. Bobby Travis. Engr.

Fred is a graduate of Computer Science and Engineering from the Massachusetts Institute of Technology. He is a savvy programmer and Apps and software developer. He has garnered over 40 years’ experience developing apps and software for blue-chip companies and organizations.

On the other hand, Mr. Bobby is a business strategist and an internet marketing guru. For more than 10 years now, he has consulted for over 100 companies and organizations especially the apps and software development companies to help them develop effective and profitable monetization strategies for making profits with their Apps and software.

The father and son aim to join hands together and make use of their experience and expertise in building an app development company that will be phenomenal all across the United States and beyond.

Vision Statement

The vision of the Travis App Development Company is to become a globally recognized app development company that will be known and have clients in at 5 countries of the world within 5 years.

Mission Statement

The mission of Travis App Development Company is to offer unique features that provide easy solutions for the users so that the users will not only be addicted to using it but only recommend it for others to use.

Business Structure

We need a viable business structure to achieve our goals and vision. So, we will not leave any stone unturned in selecting the best hands to work with us. Our business structure will be made up of:

  • Chief Executive Officer
  • Human resources and Admin Manager
  • Marketing Executives
  • Accountant
  • Apps Developers
  • Content Developers
  • Software Designers
  • Programmers
  • Customer Service Executive

Products and Services

At the Travis App Development Company, we understand the importance of niching down and specializing in a specific niche to dominate it. Because of this, the company will focus mainly on creating and developing an app for the travel and tourism industries. So we will only offer products and services that serve our focused niche. The products and services will include:

  • Travel Directory App
  • Apps for travel bloggers and vloggers
  • Apps that list different tourists centers in the world
  • Apps that list low cost and luxurious restaurants in different locations of the world
  • Hotel Directory Apps
  • Transport Service Directory App

Target Market

When it comes to marketing our apps development services, we are not going to give room for any hit and miss.

This is because, from the onset, we are going to focus our attention on serving a specific section of the market which will be our target audience. Our target audience will include:

  • Travel Agencies
  • Tourist Centers
  • Restaurants and Hotels
  • Transport Companies
  • Travel Bloggers and Vloggers

Sales and Marketing Strategy

Travis App Development Company will embark on effective sales and marketing strategies for acquiring and retaining clients. Some of the sales and marketing strategy we are going to employ are:

  • Social Media Marketing
  • Search Engine Optimization
  • Online and Offline Advertising
  • Email Marketing
  • Blog Marketing

Cost of Starting

To start Travis App Development Company, the total amount of money that will be required is $750,000. This will cover the cost of renting office space and equipping it, developing websites, online and online advertising, hiring staff and app developers and programmers, etc.

Sources of Capital

The Travis has been able to pool their resources together to generate a total sum of $250,000. They intend to raise the sum of $150,000 from their families and friends and then borrow the remaining $350,000 from the bank.

READ: Make Money By Testing Apps


The post above is a business plan sample for an app development business that goes by the name Travis App Development Company. The company will be focusing on developing apps for the travel and tourism industries.

I hope you will it resourceful.

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