DIGITAL ADVERTISING AGENCY BUSINESS PLAN SAMPLE TEMPLATE

Are you aware of Digital marketing? Digital marketing is a business that deals with marketing of products and services using digital technology. This is done mainly on the internet and it involves putting together the best tools to produce the best outcome.

So many people now prefer marketing their products digitally due to its efficiency.

In this article I present to you a digital marketing agency business plan sample that can be used as a guideline when starting the business.

Here is a sample business plan for starting a digital marketing firm.

BUSINESS NAME: Easylife Digital Marketing Agency

  • Executive Summary
  • Our Product and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Easylife digital marketing agency is a business that has fulfilled the entire requirement for starting a business in Florida, United State of America. The business will do all in its power to carry out its activity in the best way possible.

Nathaniel Moor will be both the owner and Manager of Easylife digital marketing agency which will be operating in Florida, United State of America. As of present he has been able to amass a total of $400,000 from personal savings and sales of some of his properties.

He would be getting a loan of $200,000 from his bank to complete the startup fund which amount to $600,000.

Our Product and Services

Easylife digital marketing agency are in the digital marketing business to provide the best service to business owners both in Florida and in the whole United State of America. So many businesses want people to broadcast their business to the world and give it the best publicity, this is what we are around for.

Our headquarter will be located in Florida in the United States of America.

Vision Statement

Our vision in the digital marketing business is to become the best provider of internet based marketing services. We hope to provide business owners with the best service ever

Mission Statement

Becoming successful in the marketing business is in fact our most important and first mission. We want Easylife digital marketing agency to become a household name and also become a business with so many industry patronizing us.

Business Structure

Our structure defines our success in the long run, the way we setup our business will show if we would have a lot of customers or not. We will be taking seriously our recruitment process, below are some of the post to be filled:

  • Manager (CEO and Manager)
  • Accountant
  • Customer Service Personnel
  • Internet Manager
  • Graphics Designers
  • Security Personnel

Market Analysis
Market Trend

The obvious trend in the digital marketing business involves only those with diverse way of broadcasting business owner’s product making more money. Another trend is the price effect on the success of the business, the higher the cost the lower the demand. The higher the cost and quality the higher the demand. So quality defines the demand.

Target Market

Due to the importance of our business below are some of the underlisted targets:

  • Network Providers
  • Supermarkets
  • Sporting Stores
  • Schools
  • Business Owners
  • DJ’S
  • Hotel
  • Restaurants and Eatery

Sales and Marketing Strategy

As a marketing company or business we know the importance of marketing to the success of any business. We will be especially giving our business the biggest broadcast since the success of other business owners depends on our success, we will be giving this the needed publicity. Below are some of the methods we’ve highlighted:

  • We will be making use of introductory letters and fliers for a start to inform the world about our business.
  • Since our business will be internet based, we will be using this judiciously and make sure we fix our wings in every important part of the business. Social media platforms like Twitter, Facebook, and Instagram amongst others will be used to make sure our business become a whole of success.
  • News media like the Television stations, Radio Station, Newspapers and Magazines will be used.
  • We will be making use of bill boards both electronic and manual to broadcast our business.
  • We will also be listing our business on the yellow pages.

Financial Plan
Source of Startup Capital

The financial input in our business will define the output, thus we will be investing big in other to become more successful. As of present we have been able to amass a total of $400,000 from the owner’s savings and we are expecting to complete the startup fund amounting to $600,000 with a $200,000 loan from the bank.

Sales Forecast

Below are the sales forecast for the first three years of operation. This is just a forecast it could be altered based on different circumstances.

First Fiscal Year $400,000
Second Fiscal Year $600,000
Third Fiscal Year $750,000

Conclusion

This article contains a sample business plan for a digital marketing company name Easylife Digital Marketing Agency. It will be owned and headed by Nathaniel Moor and will be carrying out its operation from the headquarters in Florida, United State of America.