Sample Digital Marketing Agency Business Plan


Are you aware of Digital marketing?

Digital marketing is a business that deals with marketing products and services using digital technology. This is done mainly on the internet and involves putting together the best tools to produce the best outcome.

So many people now prefer marketing their products digitally due to its efficiency.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

This article presents a digital marketing agency business plan sample that can be used as a guideline when starting a business.

SEE: Digital Marketing Franchises

Here is a sample business plan for starting a digital marketing firm.

BUSINESS NAME: Easylife Digital Marketing Agency

  • Executive Summary
  • Our Product and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Easylife digital marketing agency is a business that has fulfilled the entire requirement for starting a business in Florida, United State of America. The company will do all in its power to carry out its activity in the best way possible.

Nathaniel Moor will be the owner and Manager of Easylife digital marketing agency operating in Florida, UniteStateste of America. As of present, he has been able to amass a total of $400,000 from personal savings and sales of some of his properties.

He would be getting a loan of $200,000 from his bank to complete the startup fund which amounts to $600,000.

Our Product and Services

Easylife digital marketing agency is in the digital marketing business to provide the best service to business owners in Florida and the United States of America.

So many companies want people to broadcast their business to the world and give it the best publicity, this is what we are around for.

Our headquarter will be located in Florida in the United States of America.

Vision Statement

Our vision in the digital marketing business is to become the best provider of internet-based marketing services. We hope to provide business owners with the best service ever

Mission Statement

Becoming successful in the marketing business is in fact our most important and first mission. We want Easylife digital marketing agency to become a household name and company with many industries patronizing us.

Business Structure

Our structure defines our success, in the long run, the way we set up our business will show if we would have a lot of customers or not. We will be taking our recruitment process seriously; below are some of the posts to be filled:

  • Manager (CEO and Manager)
  • Accountant
  • Customer Service Personnel
  • Internet Manager
  • Graphics Designers
  • Security Personnel

Market Analysis
Market Trend

The obvious trend in the digital marketing business involves only those with a diverse way of broadcasting business owner’s products making more money. Another trend is the price effect on the success of the business, the higher the cost the lower the demand. The higher the cost and quality the higher the demand. So quality defines the demand.

Target Market

Due to the importance of our business, below are some of the listed targets:

  • Network Providers
  • Supermarkets
  • Sporting Stores
  • Schools
  • Business Owners
  • DJ’S
  • Hotel
  • Restaurants and Eatery

Sales and Marketing Strategy

As a marketing company or business, we know the importance of marketing to the success of any business. We will be especially giving our business the biggest broadcast since the success of other business owners depends on our success, we will be giving this the needed publicity. Below are some of the methods we’ve highlighted:

  • We will be making use of introductory letters and fliers for a start to inform the world about our business.
  • Since our business will be internet-based, we will use this judiciously and ensure we fix our wings in every vital part of the business. Social media platforms like Twitter, Facebook, and Instagram will be used to provide our company becomes a success.
  • News media like Television stations, Radio stations, Newspapers, and Magazines will be used.
  • We will be making use of billboards both electronic and manual to broadcast our business.
  • We will also be listing our business on the yellow pages.

Financial Plan
Source of Startup Capital

The financial input in our business will define the output, thus we will be investing big in other to become more successful. As of present, we have been able to amass a total of $400,000 from the owner’s savings and we are expecting to complete the startup fund amounting to $600,000 with a $200,000 loan from the bank.

Sales Forecast

Below is the sales forecast for the first three years of operation. This is just a forecast. It could be altered based on different circumstances.

First Fiscal Year $400,000
Second Fiscal Year $600,000
Third Fiscal Year $750,000


This article contains a sample business plan for a digital marketing company name Easylife Digital Marketing Agency. It will be owned and headed by Nathaniel Moor and will carry out its operation from the headquarters in Florida, United States of America.

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