LED SCREEN ADVERTISING BUSINESS PLAN GUIDE
Over the years, technology has played a huge role in advertising. The trend continues to this day with tremendous progress made in improved technology.
If you plan on setting up a sign-making or led screen advertising business, you may find this led screen advertising business plan useful. We have tried as much as possible to simplify this template.
However, you will gain more by using the information contained to write a plan unique to your business.
Although a great plan is necessary, it will amount to little or nothing if it isn’t fully implemented. Hence we recommend that you pay close attention not only to put together a plan but also fully implementing its contents.
Here is a sample business plan for starting a led screen multimedia company.
Beam Technologies is a led screen advertising company based in Atlanta, Georgia. Our range of services will be provided to small business owners as well as large corporate entities. We have been active participants in the led advertising industry for several years.
As a result, we have garnered significant goodwill and experience. We have also built strategic partnerships in the process. Hence, we seek to build on this achievement by establishing a world-class advertising service.
Client satisfaction is at the center of our philosophy. Therefore we have taken deliberate measures to implement an excellent customer relationship. This will be achieved through our customer service department.
- Our Services
We provide electronic advert solutions. These consist mainly of led screen advertising. An increasing number of businesses, (especially small businesses) are beginning to find it more attractive. This is one of the segments of the market we seek to target.
Similarly, our led screen advertising equipment will be provided for both small and big clients. We carry out sales, installations as well as maintenance services. This range of services ensures our clients never have to worry at any time. This covers the duration of the contract period.
- Our Mission
At Beam Technologies our mission is to become a major player in led screen advertising. This is a mission we seek to aggressively pursue. Hence we seek to use all available strategies (within legal boundaries) to achieve this objective.
- Our Vision
Our vision is to provide high-quality products and services to our clientele. Consequently, this will impact positively the advertising industry. We also seek to align our services with our mission and vision. Hence, in the process, we can achieve our goals faster and more efficiently.
To actualize our objectives, financing is crucial. As such, we have done a thorough assessment of available sources.
Two major financing sources will be used. These include savings set aside for this purpose by the company CEO Jeff Martins to the tune of $300,000.00. An additional $600,000.00 will be sourced/obtained through loans. Monies realized will be used for the purchase of equipment and machinery, rent, and operational or running costs.
- SWOT Analysis
Running a successful screen advertising business requires an assessment of the pros and cons. We have done this by hiring the services of professionals. The SWOT analysis came out positive and revealed the following;
At Beam Technologies, our strength lies in our wealth of experience. Similarly, our vital network within the industry counts for much. This gives us a headstart by enabling us to hit the ground running. We have leveraged these advantages to set the bar higher in the provision of top-notch electronic advertising services. This is a strength we have discovered and seek to build upon.
While most businesses see this as insurmountable, we see tremendous opportunities for improvement. Hence, we have identified our weaknesses to be our limitations to take on mega projects. However, this is only for the short term.
As we grow, we will seek to improve capacity. As a result, we are excited to take on this challenge.
There has never been a better time than now in the led screen advertising industry. This is because the business has seen the potentials. As a result, there has been a rise in demand. We seek to utilize this opportunity by positioning ourselves as the foremost electronic advertising solutions provider.
Threats we may face are mostly in the form of an economic recession as well as stiff competition. Luckily, recessions aren’t frequent while stiff competition can adequately be managed.
- Competitive Advantage
At Beam Technologies, we have realized the to become and stay relevant, we need to have an edge. Clients are likely to gravitate towards a solutions provider considered more competent.
As such, our competitive advantage lies in our wealth of experience and expertise. We have a dedicated team of experts who have seen it all.
By this, we mean professionals who have worked with the biggest names in led screen advertising. These will bring their expertise and knowledge to bear in running our business.
- Sales Projection
The sale is an important part of our business. To stay profitable, this aspect of the business needs to be identified and worked towards. Based on industry standards, we have drawn a sales projection which we will strive to meet.
This is achievable and spans three years as shown below;
- First Fiscal Year. $120,000.00
- Second Fiscal Year. $210,000.00
- Third Fiscal Year. $400,000.00
- Marketing Strategies
To achieve our sales targets, this aspect of our plan needs to be carefully implemented. At Beam Technologies, we have adopted a wide range of strategies including the use of electronic led screen advertising.
Other strategies include social media marketing, marketing activities such as discussion with business owners on the benefits of our services.
Using this led screen advertising business plan as a template, you will expand your knowledge significantly. We advise that you brainstorm on what applies to your business. This will enable you to take include the most relevant information.
However, it isn’t enough to stress that, proper implementation is important.
Starting a Digital LED Display Advertising Business
Marketing and advertising together are integral parts of every indoor and outdoor business, and in today’s generation, the transition of traditional print advertising to Digital LED Advertising in the Philippines is no surprise as technology took the spotlight.
From the residential condominiums in Quezon City to the hottest club in the metro, Digital LED Advertising comes in full force to bring your message to the thousands of working Filipinos in the city.
First, what are LED Displays? As generally defined on the internet, “LED Displays are flat panel displays that use an array of light-emitting diodes as pixels used for video display.” In simpler words, it makes the message that advertisers are trying to convey attractively and most importantly, eye-catching.
Sure, advertisers have had those fancy light-up advertisements in the classy Manila of the 60s but they have never been able to replicate the clarity and the attraction that is possible today with Digital LED. Advertisements started with traditional print marketing wherein companies would have their advertisements printed in large format on outdoor LED display billboards to be displayed on our expressways and our cities and sure, they were wonderful – for a time.
Now that the technology to display a company’s brand in high definition and crisp colors exist, it is now the time to transition from traditional print advertising to Digital LED Advertising.
All around the world, advertisers are now opting for Digital LED Advertising – from New York’s iconic Times Square to the colorful streets of Tokyo, LED is everywhere and a large LED display is now.
Here are some of the advantages of Digital LED advertising boards:
• Ease of Distribution – Giant LED Screens are installed in areas where there is heavy traffic and this can achieve tremendous results in attracting eyes to the company’s brand and message. Digital LED Advertising is also used in major sports such as Basketball and American Football and brand recall is now easier than ever.
• Environment-Friendly – With the introduction of LED signboards, companies are no longer printing on paper and they are helping save the environment. Also worth noting is that the LED display screen comes with energy conservation! Helping save the environment is a cause that any company is sure to champion!
• Ease of Release – Advertisers can easily update marketing content at any time. The process is fast, easy, and reliable and it is not affected by weather conditions or anything that affects traditional print marketing. Large LED screens may be updated monthly while smaller LED outdoor displays update at least once or twice a week.
In summary, LED Advertising is almost impossible to ignore because digital signage is eye-catching and bright. LED Advertisements employ special effects and animated movement and are easily customizable, even if vital info needs to be changed and they can be fine-tuned to suit to be impactful in both night and day and best of all, should an advertiser be the lone-user of an LED billboard then chances are that advertiser would get most of the attention from the people who see such outdoor LED signs!
GUIDE: Signarama Franchise Info
Asides from the led billboard advertising rates, you can get the contact details of the nearest LED display supplier to you through Google.
Easily customizable, safe for the environment, and extremely eye-catching, LED Digital Advertising is the now we live in and it is time to adapt them even as more sign business franchises continue to spring up.