Sample Sign-Making Company Business Plan Template PDF

We’ve taken the time to provide you with a template to use in writing your sign-making business plan.

Are you into sign making and will want to take your operations a step further? Starting a sign-making company though quite challenging is worth the stress.

One of the key requirements for actualizing your vision is the availability of a plan of action. In other words, a business plan will be needed.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

So, how do you go about the process? This can be challenging for novices having little or no knowledge at all on writing an advertising business plan.


To write a good sign-making business plan for your company, it’s important to figure out how it will be structured.

Basically, this includes key sections that cannot be skipped such as the executive summary, the company description, and products & services sections.

Others include the market analysis component, strategy & implementation, organization & management team as well as the financial plan & projection sections.

These will form the building blocks upon which your sign-making business plan will be structured.

i. Executive Summary

The executive summary concisely captures the essence of your sign-making business plan. In order of appearance or arrangement, this should be the first section your audience sees when they open your plan.

However, it’s best to have the executive summary written last.

Writing it last enables you to capture the key aspects of your plan comprehensively. How well you write the executive summary section will determine whether an investor or lender will be interested enough to find out more about your business idea.

The executive summary section should be limited to a few pages of about 2 to 5. You don’t want to bore your audience with the nitty-gritty at this stage. As the introduction to your plan, you’ll need to give it all you’ve got.

So, what should be included here? There are key aspects that must not be left out such as the business name & location, products & services, mission & vision statements, and the purpose of the plan.

  • Business Name & Location

By way of introduction, your sign-making business should have a name.

You’re expected to have chosen a suitable name before now. Provide such a name as well as details about its location. Where will your operations be based?

It’s necessary to have such details included to give the reader a clear direction.

  • Products & Services

You should have decided on the list of products and services you wish to offer. What specific services does your sign-making business specialize in? Have such details included here?

A glance through the main sections of the plan listed will show another similar section like this.

Because this is the executive summary section, you’ll need to condense all your services and products into a few sentences to ensure it’s not unnecessarily drawn out.

  • Mission & Vision Statements

Here, the mission and vision statements of your sign-making business are provided. The mission statement should highlight the essence of your business goals. The philosophies underlying such goals are also necessary.

The vision statement should convey the dream you have for your sign-making company. This statement should also state the path for the company’s future.

In a nutshell, it should give a broader view of your company’s goal.

  • Purpose of the Plan

What objective do you seek to achieve with your sign-making company business plan? Do you wish to secure investments or simply to set growth strategies in place?

Clearly state such purpose here.

ii. Company Description

This section answers the “who”, “how” and “what” about your sign-making company.

This is where to include information on your preferred legal structure, the nature of business as well as its history (the history should be brief).

Provide a summary of your sign-making services and products as well as targeted clients and suppliers if any. A summary of company growth will be a great addition.

This should be inclusive of details such as market and financial highlights. Of course, you’ll also need to include a summary of your short and long-term goals.

iii. Products & Services

This is where you’ll get into the fuller details about the sign-making products and services you offer. How do your products benefit clients? This is mostly seen in their market role.

You may want to include information about your product’s lifecycle as well as ongoing research work that will give birth to an expansion of services.

iv. Market Analysis

You want to demonstrate in-depth knowledge about the sign-making industry.

This requires a market analysis section that captures key data about the market such as a target customer segment sketch highlighting group demographics and size.

An industry description will also be in order. Supporting marketing data such as historical, current, and the project should be provided.

Also within the market analysis section, you want to assess the strengths and weaknesses of your competitors.

v. Strategy & Implementation

The strategy and implementation section help summarize marketing and sales data in addition to how they’re implemented with the help of an operating plan.

Explain how you intend to promote your sign-making business to first-time clients.

Provide key data on pricing, costs, distribution, and promotions. How will the sign-making a company function? What are your labor sources?

vi. Organization & Management Team

This is where details about the management team heading the business’ operations are unveiled.

Start with an organizational chart. Here, key employees, as well as departments, should be described. Also include information about the owners of the company.

Include their names, percentage ownership, level of involvement, and biography. A management team profile will need to be supplied here.

Details include names, positions, main responsibilities as well as their past work experience.

vii. Financial Plan & Projection

To guarantee success and profitability, a thorough job needs to be done under the financial plan section. You’ll need the expertise of a professional accountant.

Basically, three key areas are focused on; historical financial data, realistic prospective financial data, and an analysis of financial data.

With these sections properly wrapped up, your sign-making company business plan will be ready for implementation.

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