Sample Housekeeping Service Business Plan


If you have been thinking of starting a housekeeping business for a while now but you do not know how to go about it or how to write a business plan for your housekeeping business then this article is exactly for you.

In this article, I will be giving a housekeeping business plan that you can use as a guide in writing yours.

Here is a sample business plan for starting a residential, office or hotel housekeeping business.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Business Name: LawsonHousekeeping Business


  • Executive Summary
  • Business Description
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion


Housekeeping is a business that has been in existence since people started having what we call ‘home’. This is a business that thrives well and has always been successful once its owner has a connection with the influential people who need professionals to care for their homes.

The cleaning industry is one of the industries at the top of the ramp of growth and its expansion has been rapid over the years which is not expected to go down in the nearest future.


Lawson Housekeeping Business is a well registered and licensed residential business that is focused on serving the upper-class families in Los Angeles, California. The business will serve wealthy and affluent households of both the single and two-income earners. It will be a home-based business with Grace Lawson as the owner and chief executive officer.

The main objective of the business is to offer a service whose number one goal is to exceed customers’ expectations.


Because various services can be offered by housekeeping businesses, we have decided to satisfy our customers by offering the following services:

  • maid services
  • dry cleaning
  • janitorial services
  • furniture polishing
  • vacuuming
  • waste removal and disposal
  • washroom cleaning
  • carpet cleaning
  • window cleaning


The vision of Lawson Housekeeping Business is to be a one-stop housekeeping business in Los Angeles offering the best professional services to our customers and also to develop a business living off its cash flow.


Our mission is to provide our customers with cleaning services in a professional and trustworthy manner and also to offer services that go beyond our customers’ expectations to satisfy them.


Our wish is to succeed in the industry of cleaning and one of the ways to guarantee success is having a right business structure put in place and in doing so, we have decided to hire hard-working, passionate, honest, and customer-centric professionals to occupy the following positions:

  • Chief Executive Office
  • Business Manager
  • Human Resources Manager
  • Cleaning Professionals
  • Technician

Market Trend

The cleaning industry is not new, it has been in existence for years and one latest trend is the appearance of business in the online world. Thus, we have also decided to create an online presence for our business by creating an online official website where information about the business is disseminated and publicity is enhanced.

Target Market

In making the business grow well and after studying the environs, we have deiced to make following the target market of our business:

  • small companies
  • large corporations
  • schools
  • libraries
  • colleges
  • other educational institutions
  • residential sectors
  • Homes in urban areas
  • commercial clients
  • office spaces


In making the business move forward in the industry, we will ensure that effective marketing and advertising strategy is made.  And also to ensure that the business gets to the top, we have decided to employ the following techniques:

  • offering discounts to the first set of customers and regular customers of our business.
  • ensuring and enhancing a one on one relationship with our customers through the use of CRM software.
  • offering quality and reliable services that exceed our customers’ expectations.
  • sponsoring relevant programs in the neighboring communities.
  • advertising the business in both prints, electronic and online media.
  • having an official website where regular advertisement and update is done.


The business has gotten 80% of the startup capital which is $90,000  and the remaining 20% will be gotten as a loan from banks and also from personal savings


We are well aware of the competitiveness of the cleaning industry and we have decided to use two things as a competitive advantage for our business which is expertise and experience. Because we are new in the business, we might lack in the area of experience but we have decided to replace what we lack in experience with high quality of services during the trial sessions that will be done for customers.


This is a sample of a housekeeping business plan that can also be used as a guide in writing your housekeeping business plan. This is a business owned by Grace Lawson to be located in Los Angeles, California.

Being detailed is perhaps the best requirement for setting up a housekeeping firm. Second, is to create a business plan.

If you have what it takes to start a house cleaning business, then you should read on.

This article contains a housekeeping business plan sample. With the right business plan sample, coming up with a business plan for your housekeeping firm will not be a challenge.

That said, below is a housekeeping business plan sample;

Business Name:  Manny housekeeping firm

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Manny housekeeping firm is a registered housekeeping firm that will be located in Los Angeles, California. This firm is positioned very close to a densely populated residential estate in Los Angeles.

Manny Housekeeping Firm is not into the housekeeping industry just to make up numbers, we have come into this industry to set a trend as well as to become a very highly rated house cleaning brand in Los Angeles, the United States and also other major cities in Canada.

We have quality and excellence as our watchwords. As a result of this, we will do the extra if necessary to make sure that our prospective clients get the best value for their monies if they choose to work with us.

Products and Services

Manny Housekeeping Firm is perfectly equipped to offer some of the very best services that are obtainable in the housekeeping industry. At Manny Housekeeping Firm, we have the intention to make sure our customers are satisfied with any service that we offer them. At the moment, our services include;

  • Swimming pool maintenance
  • Swimming pool cleaning
  • Snowplowing
  • Parking space sweeping
  • Window washing.

Vision Statement

At Manny House Cleaning Firm, our vision is to become the most patronized housekeeping firm in Los Angeles, in other cities in the United States and major cities in Canada.

Mission Statement

At Manny House Cleaning Company, our mission for stepping into the housekeeping industry is not different from the basic reason for starting a business. We have come into this industry to make high profits.

However, beyond that, we want to make top-notch house cleaning services available to people from all walks of life.

In addition to providing top-notch house cleaning services to the residents of Los Angeles, we also want to become a yardstick for measuring the success of any house cleaning firm in the United States.

Business Structure

We are not ignorant of all that is needed to achieve all that we have yet to achieve. We know that to become a household name in the housekeeping industry, we will need to put the right foundation in place as well as take the very right step at every point in time.

Now, to ensure that all the goals that we have set for our business are achieved and in due time too, we will ensure that we hire only individuals that are not just dedicated to working but are also very good at paying attention to details.

In addition to this, we will make sure that our employees are very well paid and possess excellent customer service skills.

Market Analysis
Market Trend

There are several factors on which the housekeeping industry is dependent. Some of them are the standard of living, the cost of living of the residence that patronizes housekeeping firms.

Also, the increase in the awareness of climate change as well as global warming has positively affected the housekeeping industry.

Housekeeping companies also depend on a lot of the state of the economy. When there is a boom in the economy, lots of families have huge disposable incomes. As a result of this, they can easily pay for the services of housekeeping firms.

However, in cases of the bad economy, lots of housecleaning firms turn to other related services to stay above water.

Sales and Marketing Strategies

Many housekeeping firms have gone ahead of us in the house cleaning industry. To make it very rapidly to the top, we have come up with some strategies. Some of these strategies include;

  • We will make our handbills available at public places such as banks, hospitals, and pools
  • We will ensure that we have a strong online presence. These involve building a website, having a Facebook page as well as Twitter and Instagram handles.
  • We will also ensure that our staff is very well paid.

Target Market

To help us make the best out of this business, we have carried out our research. We have come up with a list of those that will gain the most from our business. Our target market includes;

  • Hotels
  • Households
  • Campgrounds
  • Hostels
  • Lounges
  • Hospitals.

Financial Plan
Source of Startup Capital

Not much is needed to start up a housekeeping firm. To start up our house cleaning firm, we will need $20,000. This amount will be used to get the needed equipment as well as get an office space. We have 40% of this amount already.

The remaining amount will be gotten from the bank.

Competitive Advantage

This business does not require any skill to get started. This has led o a high level of competition in this industry. To help us compete favorably in this industry, we have positioned our company very close to a densely populated estate.

READ: Molly Maid Franchise Info

Also, we have acquired a state of the art equipment that will help us function more effectively than our competition.


This is a business plan sample for Manny’s housekeeping firm. It will be located in Los Angeles, California. It will be.

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