Sample Event Planning Business Plan Template PDF


If you are good at decorating and organization, you will find it easy to do an event planning business. Though to be seen and respected as a professional event planner, there are certain skills and certifications you need to have.

Wedding event planning is a very lucrative business that will demand a strong leadership quality from you because it involves working with a group of people at the same time to achieve the smooth flow of an event. You must also have good communication skills and known how to understand your clients and their preferences.

Every business needs a proper business plan to serve as a guide and the wedding and event planning business is not an exemption. Here is a prototype from which you can draft your own.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

READ: Ideas To Name An Event Planner Business

Here is a sample business plan for starting a personal/corporate event planning and management business.

Name of business:  Thomas and Trina Home of Events LLC

Table of content

  • Executive summary
  • Products and services
  • Vision statement
  • Mission statement
  • Business structure
  • Market analysis
  • Publicity
  • Cost of starting
  • Sources of capital
  • Conclusion

Executive Summary

Thomas and Trina Home of Events LLC is a new event planning company that will be based in the city of Houston, Texas. We are committed to going the extra mile in the quest to top the event planning market and bring the best services to our clients in Texas and beyond.

Using cutting edge event-planning software combined with our experience and expertise, we have equipped Thomas and Trina Home of Events LLC so well that we can handle all aspects of event planning.

We will take care of events like wedding planning, Annual General Meetings (AGM), trade fairs, children’s party, end of year parties, corporate events, sports tournaments, birthday parties, funerals, naming ceremonies, and many more.

We are aware of the strong competition in the event planning industry, especially in Texas and we are sure that in a very short time, Thomas and Trina Home of Events LLC will be the most sought after event planning agency.

We are very confident of success because we have done our research and we have also taken time to carefully study the top event planning companies around, we have noticed the areas where they underserve customers and we will use that knowledge to our advantage. We will fill up the lapses our competitors have and win over the hearts of customers.

We are in business to make profit and customer satisfaction is our priority, we will respect the ethics of our profession as we deliver world-class services to our clients, meeting and surpassing their expectations. We also make our pricing moderate to make our services available to people of all classes without putting a hole in their pockets.

Thomas and Trina Home of Events LLC is founded by Thomas Cane and his wife, Trina Cane. They both have over twenty-five years of experience in the event management and entertainment industry and will run the business together.

Products and Services

Thomas and Trina Home of Events LLC will offer the following products and services to individual and corporate clients at local, state, national, and international levels. We will organize and plan;

  • Birthday parties
  • Annual General Meetings
  • Children’s party
  • Wedding ceremonies
  • Graduation parties
  • Corporate events
  • Promotional events
  • Sports tournaments

We will also offer;

  • Event planning training
  • Party rental services
  • Event planning consultancy and advisory services

Vision Statement

To establish a world-class event planning company that will be the most sought after, not only in the city of Houston, Texas but in the whole of the United States and the world.

Mission Statement

Our mission is to offer trusted event planning services for individuals and businesses. We aim to be ranked among the top 5 event planning companies in the first three years of operation.

Business Structure

We will hire the best and most creative hands to our workforce at Thomas and Trina Home of Events LLC. Our business will have a solid structure which will reflect the business of our dream, it will be organized like this;

  • Chief Executive Officer
  • Event planning consultant
  • Training and development consultant
  • Wedding planning consultant
  • Human resources manager
  • Business developer
  • Accountant
  • Front desk officer
  • Customer service personnel

Market Analysis

Thomas and Trina Home of Events LLC will be a business targeted at people and organizations from every area of life.

We will meet religious organizations and courts that officiate weddings and offer to plan their weddings at cheaper rates, we will also meet schools to plan their graduation and matriculation parties


We will make the company known by sponsoring shows and making maximum use of both print and social media.

Cost of Starting

We will need the sum of $400,000 to start up, this will cover equipment and salary of workers for the first three months.

Source of Capital

The founder will be the chief source of money for the establishment of this business.


The company will be run as a family business and after the first three years, the founders will be open to partnership and investment.

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