Like any other business venture, starting a driving school must be approached with objectivity, predicated on determining the viability and sustainability of the school, especially as pertains to it bearing profit and whether or not; it can be replicated in a seamless manner.

Is a driving school tutorship business viable? Statistics definitely point in the direction of profitability. For example, in the U.S.A, there are over million vehicles and articulated trucks plying her roadways, on a daily basis. In addition, the country’s regulatory agencies conduct/supervise over 1.6 million tests relating to driving mastery/knowledge of vehicular and road traffic rules and regulations.

In Nigeria, there are close to 14 million vehicles on her road network. Each day, appreciable numbers attain the legal age stipulated by law, to drive (or own) a vehicle. These numbers show a ready market of unlearned would-be drivers, who must receive the necessary education and conditioning, to ensure their safety and the wellbeing of others, while they operate a vehicle on the expressway.

Here is a sample business plan for starting a driving school.


The saying goes that you cannot give what you do not have. It becomes imperative that the founder of a teen car driving school should be thoroughly acquainted with the finer nuances governing the operation of a vehicle on the highways.

This will include one obtaining all relevant certifications and documents detailing experience and compliance with all the laws and codes in force.

As a consequence, entrants into the school will feel more assured that that they are in capable hands.


Every business needs a road map for its direction, both in the short and long terms. So does a car or truck driving school. A business plan articulates the vision and mission statements of the business, offers analysis of forecasts for growth, makes room for the competition, and hust as importantly, it can serve as the catalyst for further investment from interested parties, such as angel investors.

In addition, even the cheapest driving schools in most countries are highly regulated, so the business must set out to obtain relevant status as an entity that can conduct business transaction with the public.


The tool of one’s trade must be readied at all times. It cannot be emphasized enough provisions must be made for at least one functional vehicle, to teach prospective candidates with, keeping in mind how big or small one intends to kick- start the business.

The vehicle need not be the trendy type; a small cost effective model will serve just the same purpose. If there are readily available funds, then you can throw into the mix, the use of both the manual and automatic transmission models, so as to give your students the wholesome experience.


The number rule of business is that the customer needs/wants must be prioritized. Hence, make adequate preparations to meet with specific clients on their own terms and conditions.

This might entail you conducting classes outside your stated work schedule and at locations other than where you have designated. As a fledging business that is trying to find its feet, accommodating such requests more often than not, opens the doors of opportunity for more clientele, and consequently, more income for the business.


For your driving school to meet its aims and objectives, especially starting out, it is imperative that your target audience is aware of the services that the school offers. If there are promotional offers, freebies etc., these extras must be publicized through cost-effective means, in order to generate the traction that the best driving school requires to break even.


To become a certified driving school instructor, you will learn to understand that your relationship with clients should not end with the completion of the driving course. Be proactive and ask questions.

Will your candidates need to get a good deal when buying a vehicle? Will the person require assistance in obtaining a learner’s permit? Or will he/she need help in receiving further lessons before taking the relevant qualifying exams? If you have any extra capabilities, rendering such assistance beyond the classroom, in matters still related to driving can leave a positive impression on your clients, about your business.

Especially when you consider that most businesses thrive on strong and consistent referrals, from satisfied customers, you should think of starting a cheap public and student driving school business today.


This article focuses on a driving school business plan sample, specifically targeting entrepreneurs with interests in this area of transport business, who have little or no knowledge on the steps involved in writing a good one.

Due to the vital nature of this document to the survival of any meaningful business venture, we shall be following a step-by-step procedure in writing out this sample.

  • Executive Summary
  • Our Range of Services
  • Our Vision
  • Our Mission
  • Market Analysis/Trends
  • Target Market
  • Competitive Advantage
  • Revenue Source
  • Sales Projection
  • Payment Channels
  • Publicity and Advertising Strategy

Executive Summary

To be located in Austin, Texas, Auto Drive LLC is a driving school that will be teaching driving lessons to clients who want to learn to drive and also the conduct of a re-training program especially to professional drivers to help them adapt to international standards in driving. These will be possible through the use of state-of-the-art training equipment to ensure that our clients are given the very best of exposure to every day driving conditions.

We will also continually update our knowledge and the teaching process to meet up with current industry trends, so as to ensure that only the best is offered to our highly esteemed clients.

Our Range of Services

We offer a wide range of driving tutoring related services to our clients that include the conduct of refresher courses to professional drivers, teaching our clients how to drive trucks, cars, the hire of professional drivers to organizations or clients in need of such services and also, the sale of car safety devices to ensure that clients, while driving have peace of mind. Also, we will help our clients to secure their driving licenses once they are qualified.

Our Vision

Our vision at Auto Drive LLC is to be among the foremost driving schools within the state of Texas, and to be among the top highly recommended driving schools. This will be achieved to the provision of premium driving schools services to our esteemed clients who after being satisfied with our services will be encouraged to tell others about us.

We also have the vision of being among the top government approved driving schools.

Our Mission

At Auto Drive LLC, we are driven by a passion to become the destination of choice by both new and professional drivers who will be seeking for an update to their driving skills and knowledge. Also, the services offered will be tailored in a way that there will be increased revenue generation without an added financial burden to our clients.

Market Analysis/Trends

The current trends within this industry include the provision of additional driving related services such as the provision of professional drivers. This is a strategy aimed at increased revenue generation through diversification of services rendered. Also some driving schools offer executive classes aimed at providing how training to high net-worth individuals who might prefer home lessons.

Research has shown that the faster and easier clients are able to learn how to drive, the happier and positive they are about the ability of a driving school to teach. This has resulted in increased client base for many driving schools who have exploited these findings.

Target Market

Our target market spreads across a wide range of sectors and individuals. Some of these include corporate bodies in need of professional drivers, need for document renewal by car owners, clients who just turned 18 and want to learn driving, prospective professional drivers, clients who have just acquired a car, but have no knowledge on how to drive. These and mainly our target markets which we will be concentrating our efforts on.

Competitive Advantage

The advantage we have over our competitors offering similar services is our location. We are strategically located between the central business district and the largest residential estate within the state of Texas. This gives us a huge advantage over our competitors because of the huge traffic within this area. This automatically results in more client visits compared to other competitors in other less populated areas.

Our workforce is another area of our strength. They have been carefully selected, with years of experience within this field. Our workforce is highly motivated through increased remuneration packages and other benefits to ensure that they commit their best effort to our business.

Revenue Source

Our source of revenue will primarily come from the services offered to clients. This includes the fees paid from driving lessons taught, the hiring of our professional drivers to both individuals and corporate bodies, and the processing fee for driving licenses.

Sales Projection

With recent survey conducted within the industry, we have come up with a sales projection that will see us realising and maintaining a healthy sales and profit growth within the first 3 years of commencement of business. However, the criteria used discounts factors that include natural disasters and economic downturn/recession. This is summarized in the table below;

  • First Year $220,000
  • Second Year $401,200
  • Third Year $780,000

Payment Channels

The payment channels used will include a wide variety of payment options. This is target specifically at our clients, to ensure they do not have to be worried on which payment option to use. They are given freedom of choice on the payment option most suitable to them.

Among these are; the use of POS machines for payment, acceptance of cash payments, credit card, and mobile money transfers among other options.

Publicity and Advertising Strategy

The publicity and advertising strategies to be used will be broad based. This will include the use of both print and electronic media options, social media platforms, fliers and handbills, and building a website for our company.


This driving school business plan sample is aimed at providing a guide for entrepreneurs with little or no knowledge on how to write a good driving school business plan.

All they have to do is simple brainstorm, while using the procedure provided within this article in writing their own unique business plan. The information provided here are only for illustrative purposes only, and represent no real business concern.

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