So you got this idea about starting a dog training center. Merely thinking about this idea makes you excited because apart from the money the business is going to generate for you, security and obedience training of dogs is your area of expertise and something you enjoy doing.

So you get paid for doing what you love. Isn’t it great?

Yes, it is a great dog business, but a great business idea will not necessarily translate into a great business unless some essential things are put in place. One of the essential things that need to be in place before you start your business, is a viable pet business plan. Simply put, if you want the dog training company you intend to start to succeed, creating a business plan is non-negotiable.

If you want to save yourself the time and stress of trying to figure out how to create the business plan, then take your time to read and ingest this article because it contains all the basic information that will help you to do it the right way.

Here is a sample business plan for starting a dog training company.

BUSINESS NAME: Dillo Dog Training Company

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Startup Cost
  • Sources of Capital


Rico Rice Mill is a company registered in the United States. It will be established in Florida. Having done a comprehensive market research, we found out that the United State pet industry has a very huge market. Here in Florida, a lot of people have pets which are mostly dogs and they need to get these dogs trained and care for.

However, there are few training centers available to meet this need. The discovery of this challenge was what prompted us to establish Dillo Dog Training Company. We have gotten a very strategic location where there is a large concentration of dog owners who are in dire need of our services. Know that having a hungry market is not enough, we aim to offer our prospective customers quality services that they cannot get anywhere else.

Our products and services include training and grooming services, sales of dog training equipment and sales of dog care materials. We discovered that many dog owners find it challenging to find a conducive place to board their dogs when they are travelling or going for vacation. We are planning to help them tackle this challenge by making conducive and comfortable boarding facilities available to them at affordable rates.

Dillo Dog Company is jointly owned by George Will and Ken Greene. Mr. Will has a degree in Business Administration. His passion for pet animals made him ventured into consulting for businesses in the pet industry.
He has been consulting for the past 15 years and has consulted for top notched pet companies, teaching them business, sales and marketing strategies to make their business grow.

On the other hand, Mr. Green is a certified dog trainer who has worked for various dog training firms for the past 20 year. Both of them have decided to leverage on their rich experience and expertise to create a formidable dog training company in Florida with a plan to later extend it to other parts United States.


Our vision is to be one of the top leading dog training companies with a positive reputation for excellent products and services all through Florida.


Our mission is to always innovate easier and convenient ways to deliver quality services to our customers so that they enjoy utmost satisfaction that cannot be found anywhere else.


In order to easily achieve our goal of becoming a top leading dog training company, it is very essential to put in a solid business structure from the inception. We will make sure we employ people who do not only have the necessary expertise and experience but also passionate about what we do. This is what our business structure will look like:

  • Chief Executive Officer
  • Administrative Manager
  • Human Resource Manager
  • Dog Trainer Supervisors
  • Marketing and Sales Executives
  • Accountant/Cashier
  • Security Guards
  • Cleaners
  • Drivers

Products and Services

Dillo Dog Training Company intends to offer different variety of products services which include:

Target Market

Our target market are busy professionals who have dogs but do not have the time to personally train and care for their as they wish. Our target market also includes companies that have guard dogs they want to train.

For now, we our targeting will focus only on Florida but as soon as we capture Florida’s market, we will spread our tentacles to other parts of United State where our services are highly needed.

Marketing and Sales Strategy

We intend to attract our prospective customers to our company by organizing a free dog training sessions in the areas where our target market are concentrated. The training will be excellent but very basic. It will serve as an irresistible appetizer that will leave our prospects craving for more.

During the training sessions, we will pitch our products and services to our prospects and make them see what they stand to benefit by patronizing us. Since our prospects spend a great deal of their time on social media, we intend to utilize social media platforms such as Facebook, Twitter, Instagram and YouTube to create a massive awareness of our company brand.

Startup Costs

The total cost that is needed to start up the dog training company we are envisaging is estimated to be $150,000. This will cover everything ranging from the cost of registering the business, the cost of acquiring business facilities, the cost of marketing both online and offline. It will also cover the salaries of staff for the first three months of operation.

Sources of Capital   

Mr. Will and Mr. Greene pooling their resources together have been able to raise about $100,000. They intend the remaining $50,000 from soft loans from their friends and families but in case it doesn’t work out, they plan to approach bank for the loan of $50,000.

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