Whether you are in the United States, U.K, Canada, Kenya, India, or Nigeria, if you are interested in making money from raising dogs or just keeping them as pets, passion for dogs is one of the keys to success.

Dog business is a lucrative investment you can indulge in if you are interested in starting a dog breeding business. I have come across kennels that generate thousands of dollars every 3 months and you can also start your own business with whatever you have as capital now.

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Before I continue, I’ll like to let you know that dog breeding business is big business. Apart from the money from puppy sales, some dog breeders make money from mating. They get paid when owners of female dogs bring their bitch to mate with their buck.

The fee paid for this simple service can run into hundreds of dollars depending on the value of the dog breed involved.

To understand what I’m saying, have a look at the prices of puppies different breeds of dogs below:


1. Get Trained: Since you are dealing with life, a simple mistake can cost you to lose all your investment. It is important to get training from people who are experienced in dog breeding, feeding, and handling. This will provide you with the needed knowledge to start well.

2. Analyze Your Market: Different areas have different breeds of dogs that sell fast. Ensure you have done a careful market survey in choosing the type of breed to work with.

Apart from this, you should be familiar with the nature of the handling and behavior of the breed of dog you choose. You should also develop a personalized dog breeding business plan.

3. Start Small:
Many businesses that involve raising young animals need expertise. Start your dog business with a small number of puppies that you can easily manage and finance. Most dog breeders start with a minimum of one and a maximum of three dog breeds at a time.

It is important to start will dog breeds which you can easily get market for the puppies can be easy e.g German Shepherd (Alsatian), Boerboel and Rottweiler

4. Take Dog’s Health Seriously: I have come across instances when investors in dog businesses lose all their dogs to health challenges. If you want to preserve your investment, please don’t joke with vaccinations and timely veterinary care. DHLLP and Anti-Rabies vaccine are two major vaccines that your dogs should receive. This is because they protect your dogs against many viral diseases of dogs.

Whenever you notice any change in your dog’s body, behavior, or appetite, don’t hesitate to visit a vet clinic. Washing your dogs periodically with recommended shampoos and dog soap will make your dog look and smell nice as well as remove most parasites.

5. Market Your Business: It is important to make yourself known to your community as a Dog-man. Make souvenirs that will help market your business and brand your car.

Link up with other dog breeders and always let people know you have puppies for sale immediately your bitch crosses successfully


Here is a sample business plan for starting a dog breeding business.
One of the first things you need to do before starting your dog breeding business is to write a business plan. This will help you to properly define how you want the business to be.
I know writing a business plan can be daunting, this is why I wrote this article to guide you through how to do it. The article will provide a dog breeding business plan sample that you can use as a template to draft your business plan.
BUSINESS NAME: Doven Dog Breeding Company
Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Cost of Starting
  • Sources of Capital
  • Conclusion

Executive Summary
A dog is a friendly, loyal companion that has an affinity for human beings. These and many more dog qualities make it a pet animal that is widely loved by people. This is why dogs are one of the popular pets that can be found in their home. Because of this, there is always a high demand for dogs. And to meet this demand, we have decided to establish the Doven Dog Breeding Company. It will be located in Maryland, United States.
From the comprehensive research that was carried out, we discovered that instead of just buying dogs that have already been bred, a lot of people want to be involved in the process of breeding their dogs.
They wish that there is a dog breeding company that can help them breed dogs that have the specific qualities they want. And none of the dog breeding business in Maryland is doing this. What they have is ready to buy dogs and puppies that they breed without getting any specification of their clients.
Doven Dog Breeding Company wants to focus on meeting this need. This will enable us to stand out from other dog breeding business and quickly gain ground.
We know that having a unique service is not enough to win over our prospects, we also need to provide them with quality and satisfactory customer services when they come to do dog breeding business with us. On this note, we will make sure all our facilities and dog breeding equipment are good standards so that they can efficient in their delivery. We will also make sure to hire competent manpower that knows the nitty-gritty of dog breeding business.
Doven Dog Breeding Company will be founded by Dr. Bob Harris and Mr. Charles Jeffery. Dr. Harris is an Animal Scientist with specialty Animal Breeding and Genetics. He is renowned for his brilliant researches on how to aptly predetermine the DNA and genetic makeup of animals before they are bred.
Mr. Jeffery is a business consultant who has a superpower for helping people who want to start a business in the pet industry build and grow their startups into a successful viable business. He has consulted for more than 100 pet businesses including many dog breeding businesses all through the United States. The duo is coming together with their unique experiences and expertise to start a dog breeding business that will be forced to be reckoned with.
Vision Statement
The vision of Doven Dog Breeding Company is to be among the dog breeding businesses that are highly sought after in the United State.
Mission Statement
To always stay on top of the game by continually finding out the problems plaguing the industry that others are overlooking.
Business Structure
We know that to achieve our vision of becoming one of the best in the dog breeding business, we must put in place a solid business structure. This is why we will make sure we hire employers that share our vision and have the competence and qualities needed to bring that vision to fruition. Our business structure will comprise of:

  • Chief Executive Officer
  • Administrative Manager
  • Human Resource Manager
  • Dog Breeders
  • Veterinary Doctors
  • Dog Handlers
  • Dog Trainers
  • Marketing and Sales Executives
  • Accountant/Cashier
  • Receptionist
  • Security Guards
  • Cleaners
  • Drivers

Products and Services
To meet the myriads of needs of our clients, we will offer a wide range of products and services. However, dog breeding services will be our main area of focus. Some of the products and services we will provide are:

  • Dog Breeding
  • Dog grooming
  • Sales of dogs/puppies
  • Sales of dog foods
  • Sales of dog kennels
  • Sales of training equipment
  • Sales of dog care materials
  • Operating a dog shelter
  • Operating a vet clinic

Target Market
Our target market will comprise of corporate organizations, security agencies, families, unmarried man and women and students.
Sales and Marketing Strategy
There is a need for effective sales and marketing strategy if we want to achieve our goal of becoming one of the best in the United States. This is why we intend to hire brilliant and result-oriented marketing experts to help us develop both online and offline marketing strategies that will produce results.
Startup Cost
The total cost that we need for starting our dog breeding business has been estimated to be $650,000. This will cover the cost of registering the business, acquiring facilities for the business, establishing a vet clinic, getting necessary equipment, and the cost of marketing both online and offline. It will also cover the salaries of staff for the first three months of operation.
Sources of Capital   
Dr. Harris and Mr. Jerry have pooled their resources together and raise about $300,000. They intend the remaining $50,000 from soft loans from their friends and families and apply for a bank loan to raise the remaining $300,000.
This business will be located in Maryland, United State. Doven Dog Breeding Company will be a business corporation whose owners will be Dr. Harris and Mr. Jerry. A major part of the products and services the business will be dogs breeding, grooming, sales of dogs, and dog care materials.

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