The adult daycare business is one of the many easy businesses one could start without much financial difficulty. If you are naturally drawn to helping people, this may be a very good business to start.

This is one of the elderly care businesses, whose awareness has grown increasingly over the years.

If you are already set towards starting your own adult daycare business, then this article will be very useful as it contains an adult daycare business plan sample that can help you write your own business plan.


Here is a sample business plan for starting a senior home care business.

BUSINESS NAME: Maximum Care Provision.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Target Market
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Maximum Care Provision is an adult daycare business that will be situated in New Jersey, United States.

It will be owned by Sharon Dempsey, who will also be the Chairman Executive Officer (CEO). Our focus will be on providing satisfying services to our clients, making sure we show them love and care.

Starting up our adult daycare business in New Jersey will require a total of $150,000 which will be contributed by both the owner and from the owner’s bank.

The owner has resolved to raise a total of $80,000 while the other part will be sourced from the owner’s bank.

Our goal is to become the first choice for residents in New Jersey, United States. We will do well to achieve our goals by making sure of accomplishing our set out objectives.

Our Products and Services

Maximum Care Provision is an adult daycare business that will be based in New Jersey, United States. We will make sure of making it our best in keeping our adult daycare center really conducive to our clients.

The following are the services which we have to offer to our clients:

  • Giving of care to sick adult clients
  • Assistance in making sure our elderly clients are very comfortable
  • Cleaning of elderly clients in cases where they are very weak and are unable to perform it by themselves

Vision Statement

We have a vision for Maximum Care Provision, which is to build a very reputable adult daycare business that satisfies people of all sorts who are our clients.

We have a goal to become the top choice for clients in New Jersey, United States.

Mission Statement

Our mission is to make sure to institute an adult daycare business that will fully love and cater to adults, and show our clients quality services that will put smiles on their faces.

Business Structure

It is very reasonable for every business to have a solid foundation upon which it is built. This is particularly true as every successful business is known to have a strong business structure as well.

We will make sure to build our business on a solid foundation. One of such ways is by making sure we hire employees who can comply with our requirements.

Also, they must be people who are very hardworking and who have experience in dealing with people, as regards showing care and love.

The following will make up the positions which will be filled by candidates who qualify through our recruitment process:

  • Chief Executive Officer (CEO)
  • Director
  • Deputy Director
  • Cashiers / Accountants
  • Administrative Assistant
  • Cooks
  • Cleaners
  • Supervisors

Target Market

Here are the groups that make up our target market:

  • Businessmen and women
  • Corporate Executives
  • Households and families
  • Sportspeople
  • High-income earners and low-income earners
  • Government officials

Sales and Marketing Strategy

Here are the steps we will take in promoting our adult daycare business in New Jersey:

  • We will begin by making sure we introduce our adult daycare business to residents in our location and far and wide using fliers and business brochures.
  • Our greeters will be strategically positioned to welcome our clients as they come in.
  • We will reach out to more clients using our ads on yellow pages.
  • We will make sure we create a partnership with health agencies whose interests are focused on adults.

Financial Plan
Startup Capital

We will require $150,000 to start up Maximum Care Provision in New Jersey, United States. This startup capital will be sourced from both the owner, who is also the CEO, and also from the bank.

The owner has resolved to contribute a total of $80,000 while the other $70,000 will be sourced from the owner’s bank. This startup capital will include the first three months’ salary of our employees.

Sales Forecast

First Fiscal Year $100,000
Second Fiscal Year $220,000
Third Fiscal Year $400,000


Above is a simple adult daycare business plan sample bearing the business name, ‘Maximum Care Provision’.

This business will be particular about providing adequate love and care to its adult clients who need the services.

Maximum Care Provision will be owned by Sharon Dempsey.



Business Name: Topson Senior Care Services


  • Executive Summary
  • Business Description
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion


A non-medical home care business helps in providing great services to people who need it and it is less technical.

This is a business that has continued to grow and gain popularity not only in the United States but in other parts of the world.

A non-medical home care business basically is a private residence for mostly the elderly, children, and young persons who cannot live with their families due to obvious reasons or those who have disabilities and cannot live alone.

The law states that for a home care business to be established, it must have at least six residents and a trained caregiver who will be present 24 hours a day and 7 days a week.

The residents mustn’t be people who need medical care because it is mainly for elderly people and those with a disability, people who need help in completing daily and simple tasks.

The home care industry is a large one and thrives well in developed countries such as Canada, the United States of America, Germany, the United Kingdom, Australia, Germany, and so on.


Topson Senior Care is a well-licensed and registered home care startup business that is in its initial year of operation.

The business will be located in Duluth, Minnesota, and will provide home care services to residents who want to be taken care of in a facility.

A newly renovated and spacious housing facility has been secured in a good location which is already equipped with the required accommodation facilities.

Topson Senior Care is a business that passionately believes in success and financial excellence.


In everything we do, we will ensure that our residents are satisfied, comfortable, and willing to recommend our business to others.

We are determined to provide excellent services such as:

  • Skilled nursing care
  • Personal hygiene
  • Personal support services such as taking medicines, bathing, etc.
  • Companionship
  • Nursing aide


Our vision is to become a one-stop home care facility in Minnesota and also to be among the top home care facilities in the United States of America.


Our mission is to provide superior and quality services with competence and professionalism to our clients. We also aim to provide a comfortable and safe home for more than 10 residents.


In building standard home care, we have decided to employ only those who are qualified to work in the company, those who are professionals, hardworking, customer-centric, honest, and passionate to work in a home care facility.

They will be employed to occupy the following positions:

  • Chief executive officer
  • Trained caregiver
  • Nurse Aides
  • House manager/administrator
  • Rehabilitation counselors
  • Accountant
  • Sales manager
  • Night manager
  • Medication management counselors
  • Weekend activity coordinator
  • Cleaners

Market Trends

The industry was even able to grow in a bad economy due to the nature of the business.

The trend in the industry is that home care businesses are now adopting the use of technology in adjusting their services to attract more residents especially educated and knowledgeable residents.

Therefore, in making our business succeed we will be adopting the use of technology and also adapting to new markets.

Target Market

Like we all know, our target markets are elderly people and those with disabilities.


In making the business succeed in the industry, we will ensure that effective marketing and advertising are done.

Also to ensure that the business gets to the top, we have decided to do the following:

  • Offering resident-oriented and home model care than other home care facilities.
  • Being health-conscious and customer-centric at all levels of the business.
  • Making the facility a conspicuous edifice in the city of its location.
  • Being equipped with all the things that will make life comfortable for our residents.


The business has gotten 75% of the startup capital which is $150,000 and the remaining 25% will be gotten as a loan from banks and also from personal savings.


We know that the industry is highly competitive and we have decided to stay atop the competition favorably by being devoted to the services we provide to our residents.

We will ensure that the residents are satisfied even beyond their expectations so that recommendations can come easily.


This is a senior care facility owned by Sarah Topson and is located in Duluth, Minnesota.

This business plan can be used as a guide to writing a senior care center business plan sample.

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