Sample Web Design Business Plan Template PDF


The web design industry basically encompasses the design of websites and hosting of websites on the World Wide Web for both individuals and corporate organizations alike.

In today’s world, it is very uncommon to find companies, and individuals who seriously want to make an impact and do not have a website. With an active website, one can be able to communicate his ideas and message to an audience.

If you are keen on starting up a web design business, and have considered all of the basic things which you have to consider before starting the business, then this web design business plan sample will prove beneficial to you in writing a simple business plan for your web design business.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Here is a sample business plan for starting a web development business.

BUSINESS NAME: Incandescence Screen Printing LLC.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Five & Six Technology LLC has been duly registered to fully practice in Los Angeles, United States. The business will be very delighted to offer its many products and services to customers all over the United States.

To get started, the owners, Mr and Mrs Smith will be responsible for providing two-third of the startup capital which amounts to $300,000 while the final third will be sourced from the owners’ bank.

The sole purpose of starting up this business is to maximize profits. This, we will achieve by ensuring we do all within the laws of the United States in operating our business.

Our Products and Services

Five & Six Technology LLC is a web design company which will be operating from Los Angeles, United States. The business has been established so as to maximize profit in the industry. The following are the products and services which we will be offering to our customers not just in Los Angeles, but in the United States at large:

  • Designing of websites for corporate clients as well as individual clients.
  • Developing of websites and custom platform web development.
  • Optimization of website’s functionality for website owners.
  • Code writing services and search engine optimization.
  • Word press web development.
  • Corporate identification design services
  • Several other web design related services.

Vision Statement

Our vision is to build a standard and world class web design company that will be providing its services to customers not just in Los Angeles, but also in the United States. We want to be counted as part of the leading web design companies in Los Angeles, United Sates.

Mission Statement

Our mission is to establish a web design business that will be particular about providing its professional services towards assisting individuals, businesses, non-profit organizations, to be able to promote their brands and connect with more prospective customers.

Business Structure

We are very interested in building a web design company that will become a very competitive business in the industry. We will start it small and grow it big into the web design company we hope it to be. It is in view of this that we will not take lightly our recruitment process. We will hire only candidates that meet with our qualification criteria. Candidates that we will recruit will have to be very honest, hardworking, qualified, and most important, they must be very ready to work with us. Below are the positions which we will fill:

  • Chief Executive Officer
  • Human Resources and Admin Manager
  • Creative Director
  • Accountant
  • Content creator
  • Web designer
  • Client service executive

Market Analysis
Market Trend

One trend in the industry is that the target market is always growing. More persons and organizations have become more aware of the need to have an official website, and also to seek the services of a professional graphics designer in the branding of their products so as to reach more customers.

Target Market

The following are the groups which we have identified to make up our target market:

  • Financial Institutions such as Banks, and Insurance Companies
  • Corporate Organizations
  • Real Estate Owners, developers, and contractors.
  • Television stations
  • Political Parties
  • Religious Organizations
  • Sport Organizations
  • The Government
  • Blue Chips Companies

Sales and Marketing Strategy

We have our goal for our business set at a very great height. For us to be able to accomplish our heights, we will do well to station our business amongst the very top web design companies in the United States. The following are the ways we would promote our business to our prospective customers:

  • We will make sure to introduce our web design business to various institutions and individuals, all of which make up our target market.
  • We will list our web design business in local directories ads.
  • We will always stay updated by attending various seminars, expos, business fairs, and the likes.
  • We will make very good use of the internet and social media such as Facebook, Instagram, and Twitter to promote our business.
  • We will encourage the use of word of the mouth in promoting our business.

Financial Plan
Sources of Startup Budget

Having conducted thorough study on the industry, and carried out a feasibility study on our line of business, we have been able to determine the needed startup capital to launch our business from scratch. This total startup budget amounts to $300,000. We will do well to obtain this capital from the owners and from the owners’ bank. So far, the owners have been able to raise a total of $150,000. They are expected to raise $200,000 for their part, while the remainder will be sourced as soft loan from the owners’ bank.

Sales Forecast
First Fiscal Year                   $100,000
Second Fiscal Year               $150,000
Third Fiscal Year                  $200,000

Above is the sales projection for Five & Six Technology LLC for the first three years from startup. This sales projection is based on what is obtainable in the industry, and it will only function as a guide.


The above business plan sample is a web design business plan sample titled, ‘Five & Six Technology LLC’. The business which will be located in Los Angeles, United States will be focused on providing its customers in the United States with its numerous products and services. The business will be run by the Smiths.

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