Selling coffee on the streets might not be an issue for some investors.
On the other hand, some readers have no idea and want to know. If you belong to this category, this article is meant for you.
Coffee is a beverage people love to consume at home, at work, or any place they find convenient.
From the business side of things, this is an opportunity you can exploit. People often want to buy a cup of coffee on the streets, and others want to sell coffee beans wholesale.
This is why we’ve set out to show you how to sell coffee on the streets.
First, Obtain the Required Licensing and Permits
Selling coffee on the streets has its own sets of rules you must abide by. Depending on your state, licensing and permit regulations may differ.
To be more specific, you may require a sales tax permit, vending license, and resale permits. These are valuable documents that give legitimacy to your street coffee business.
Failure to get all or any of these requirements will result in an infraction. You never want to foul the law as it will attract heavy sanctions such as huge fines. This is something you’d rather avoid.
A Mobile Coffee Cart May Be Necessary
To sell coffee, you’ll need to decide between a stationary kiosk or a mobile cart. It all depends on what serves you best. A mobile cart is likely to be more convenient.
However, this may require a different type of permit or license. You’ll need to find out what applies to your preferred option. Operating a mobile coffee cart means that you’d have to move back and forth.
Mobile coffee carts should be fancy and easy to operate. To sell your coffee, you’ll need to have a marked sign. This markets your business and makes it more visible to potential customers.
Where to Sell
To sell coffee on the streets, you must carefully choose the location best fits the business. The site for a street coffee business must be pretty busy. So many places include this description.
Such could include campuses, car parks, shows, events, and sports arenas, among many others.
How profitable you become will depend on the location you operate from. This wouldn’t be a big issue for mobile coffee cart operators. This is why you should consider this option.
With a mobile coffee cart model, you can move to specific locations you feel will attract higher sales.
This advantage is absent for street coffee kiosks because their business is stationary. Hence, patronage will depend on how busy the street is, its population, etc.
Having a Friendly Disposition
Being able to convey warmth to potential customers is a significant way to have them buy your coffee.
This is one of the easiest ways to market your business. People are likely to flock towards a street coffee business whose owner more often than shows that they matter.
Although being skillful matters, you being able to connect with your customers will help in selling your coffee.
Time of Day is Vital
What does this mean? It means exactly that! You’ll need to operate during peak hours to attract patronage to your street coffee business.
By peak hours, we mean selling at the time of day when people need coffee the most. People usually just grab a cup of coffee on their way to work.
Some other people may prefer to buy shortly after they’ve resumed work.
Generally, this points to a specific time of day, during the morning. Therefore, you may want to organize your coffee business so that you hit the streets early enough.
After your sales, you might have enough time to do other equally important tasks.
Identify Your Edge and Exploit It
Selling coffee on the streets brings up several scenarios. One of them is the presence of competition. The same situation applies to all types of coffee businesses.
However, you must be able to identify your edge. This will significantly enhance your ability to sell. Your coffee business must be about one or several things.
These include having excellent service, selling a more premium product, or having a more competitive pricing structure.
You’ll need to understand your operations as it relates to your competitors. This will be key to how many sales you attract.
By structuring your coffee service to align with your strengths, you become almost unstoppable in the sales volume you generate.
Customer Loyalty Should Be Your Aim
Starting as a new street coffee business can be challenging at first. However, your initial challenges should fizzle once you understand your market better.
Creating loyalty can be challenging too. Nevertheless, it would be best if you didn’t let this discourage you.
Customers are bound to return if they feel your service is exceptional.
As such, you should create exceptional experiences for first-time and repeat customers. Consistency is vital to achieving this.
If you aren’t consistent in your quality of service, you hardly attract customers’ loyalty. Once loyalty is created, it helps in bringing in more customers to taste your unique coffee.
Great sales are a direct product of effective marketing. No matter how small your street coffee business is, it will need effective marketing strategies to become profitable and maintain it.
One of the most common yet effective marketing strategies involves word-of-mouth marketing.
Your services need to be an exception to be considered worthy of telling.
The points are all effective methods you can deploy to increase your street coffee sales. For these to have the needed effect, you must love what you do. A higher level of commitment helps you wade through difficult times with ease.
This also enables you to push your business forward by reaching more sales.