Sample MLM Network Marketing Agency Business Plan


Do you know how to run a successful multilevel marketing business? Do you know somebody that knows somebody?

Then, you can start a MLM company.

Starting a network marketing company is not as hard as people think. The system requires a company to set up a level of independent distributors or franchisees to do the selling. These distributors then recruit a second level of sellers, and so on. All these people get compensated by a plan that the company adopts from the start.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

More people than ever are now taking a second look at this business model and seeing potential that they couldn’t see before.

If you are looking to start a MLM company today, you are among the thousands that are seeking some ways to improve their lives. It is a known fact that people into MLM makes little amount of money. In fact, almost everyone in the pyramid eventually give up when they don’t start experiencing the success they thought they would when they join.

It has been said that those that makes the most are those who owns the MLM company. In that same spirit, I want to share with you how you can start a MLM company of your own and become a multi-billionaire of your time.

  • Start with Yourself

When considering whether to start a MLM company or not, you begin with a good look at yourself. You must determine your needs and motivations to see if running a MLM company is right for you. What are your goals? What amount of income do you need for the company to provide?

Do you want to work full or part-time? Do you need additional training to start the business? What will my startup costs be? Can you recruit?

Are you good at marketing? Do you like marketing? A world of questions must be answered before venturing out into the world of direct marketing.

Today, multilevel marketing is big business. There are large multinational corporations doing business as MLMs such as Amway and Mary Kay. Chances are you want your company to be among these brands.

If you don’t like talking to people, don’t bother starting a MLM company because that is what they do; talk to people to get them into their downline.

  • Come up with a Product or Service

To start a MLM company, you will need to come up with unique products or services. While it may look similar to other companies, make it sound like something that has never been done quite this way before. This makes your products or services stand out.

You can choose to focus on nutritional products or beauty products depending on your passion. You can decide to make it a service based MLM company. But, you must have a unique model.

Brainstorm a bunch of different ideas. You can conduct research on other MLM companies to see what makes them unique and follow their way making yours slightly different.

  • Create a Commission Structure

The success of your MLM company will largely depends on your commission and compensation plan. Fortunately, there is a growing number of experienced and professional MLM consultants that could be hired to train you on how to go about this.

Creating a good commission structure that pays about 5 to 7 people in an upline would be preferable. Also, commission must be paid as soon as a new member makes a purchase from the company through a person’s downline.

It shouldn’t be anyone’s concern if the associate ever resells the product or not. Whether they sell it is their problem. You must issue out the commission as soon as possible.

  • Register your Business and Get License

A good MLM attorney should be able to help on this one. Depending on where you stay, there are different format to registering a business and getting license. If you know any founder of a successful MLM company, you can pick his or her brain about this subject.

  • Build your Website and Install Necessary Software

After all is set and done, you will need to get a website designer to build your MLM company website and also install network marketing software to ease the registering and business structure process.

Many network marketing software includes;

  • Multisoft
  • Pro MLM Software
  • Plexum

There are many more you can choose from. You just need to do your research to find more and the one suitable for you.

  • Create Credibility of your Company

This is done by getting endorsements from people with important and influence in the marketplace. Get business publications and popular blogs in the business niche to write about your company and promote that article everywhere you go.

It is important that you market very well so that others will understand the benefits of working at your company.

Advertising can be done in several forms, and you will find that the internet is a very great place to start. Invest in a number of marketing campaigns, targeting the people who are truly interested in your network and line of products.


Here is a sample business plan for starting a network marketing company.

BUSINESS NAME: Life Essentials Network Marketing Company

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Products and Services
  • Business Structure
  • Sales and Marketing Strategy
  • Startup Cost
  • Source of Capital
  • Conclusion

Executive Summary

Life Essentials Network Marketing Company is a subsidiary of Life Essentials Inc. a company that products natural health products. Life Essentials Network Marketing Company will be established at Florida, United States. The intention to establish the company was born out a desire to make available and affordable, healthy drugs and supplements so that the high rate of diseases and sicknesses will be reduced.

By starting a multilevel network marketing company, Life Essentials will be able to easily spread her tentacles all through the United States and even other parts of the world.

After carrying out a comprehensive research, we discovered that the population of the State of Florida and United States at large are battling with all forms of health challenges. And most of these health challenges are defying the known remedies.

This is where Life Essentials wants to come in. through our network marketing company, we want to reach out to people facing health challenges and introduced our products to them.

All of our products have been medically tested and scientifically proven to be highly effective. We have recorded countless testimonials and social proofs about the wonders and the efficacy of our products. So using effective content marketing strategy and other forms of marketing strategies we intend to show our prospects convincing reasons why they should not only buy our products but also join our multilevel network marketing company.

We will make sure we offer our prospects compensation plans that will be irresistible for them to turn down. We will also make sure we offer them top notch trainings they need to become professional multilevel network marketers that get results.

We are putting together a formidable team and workforce that have all the necessary qualities and skills we need for building a world class Multilevel Network Marketing business that do not only make good money but that also make big impact.

Life Essentials Multilevel Network Marketing Company will be established by Mr. Sam Smith, Ms. Lori Hansel and Dr. Justin Williams. Mr. William is a highly experienced multilevel network marketing professional. Ms. Hansel is a business strategist who knows her onions.  Dr. William is a certified herbal health consultant who is passionate about natural herbal medicines.

Together, they intend to use their skills and experiences to make Life Essentials Multilevel Network Marketing Company become a highly successful multilevel Network marketing business.

Vision Statement

To become one of the most reputable multilevel network marketing business in the whole of United States and beyond within the next 10 years.

Mission Statement

To provide our customers with effective but affordable products that will enable them to live a healthy happy life.

And also to provide our network marketers with necessary supports as well as the best compensation plans that will enable them to be financially free.

Products and Services

We offer a wide range of natural and herbal products for good health. We also provide support and trainer to our network marketers so that they can be effective in the business. Some of our products and services are:

  • Life Essentials Herbal Supplements
  • Life Essentials Toxic Expeller
  • Life Essentials Fat Burner
  • Life Essentials Detox Pack
  • Life Essentials Skin Glow
  • Life Essentials Hair Grow
  • Life Essentials Go Pro Trainings for network marketing professionals
  • Life Essentials ABC of multilevel level network marketing online course

Business Structure

We have put in place a very solid business structure that will help us in achieving our vision of becoming one of the most reputable network marketing business in the global market. The business structure consist of:

  • Chief Executive Officer
  • Network Marketing Specialists
  • Human Resource Manager
  • Business Executives
  • Accountant
  • Sales and Marketing Executives
  • Training Personnel
  • Network Marketing Professionals

Sales and Marketing Strategy

We know that marketing is the life blood of every successful business. This is why has hired seasoned marketing strategists to help us map out effective marketing campaigns. Some of the marketing strategies, we want to adopt include content marketing, social media marketing, influential marketing, video marketing, mobile marketing and email marketing.

Start Up Cost

After carrying out a feasibility study, we find out that the total amount of money needed to start Life Essentials Multilevel Network Marketing business is estimated to be $350,000. This will cover everything ranging from cost of registering the business, cost of acquiring the business location, cost of equipment, and cost of marketing both online and offline and so on. It will also cover the salaries of staff for the first three months of operation.

Sources of Capital

The three business owners having pooled resources together have been able to amass the sum of $200,000 for the business. They plan to raise the remaining $150,000 by obtaining $50,000 soft loans from their family members and loved ones and $100,000 from the bank.


Life Essentials Multi-Level network marketing company will be a company that will help eradicate poverty from the lives of its members. Life Essentials Mlm Network Marketing Company will be owned and managed by Mr. Sam Smith, Ms. Lori Hansel and Dr. Justin Williams.

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