Marketing is one important lifeline of any business and is very crucial to improving sales through an increased clientele base.
Without a small business marketing plan, that can be used to develop a feasible and affordable marketing strategy, a business is already heading towards failure.
Marketing Strategies for Top Advertising Companies In Nigeria
As the years go by, tens of businesses continue to spring up across different parts of Nigeria. This necessitates that every business owner planning to succeed must take Nigerian marketing concepts, principles, and decisions very seriously.
Looking through the evolution of marketing, the fund is considered to be one of the least factors associated with problems of marketing in Nigeria. The cost of a marketing campaign does not necessarily dictate its effectiveness. There are several examples of marketing strategies that have gone viral but which cost less than half of what it takes to run some bogus campaigns.
Also, there are lots of marketing agencies in Nigeria that can help you design and develop a comprehensive petroleum marketing, SMS marketing, mobile marketing, agricultural marketing, and internet marketing (digital, SEO, content, social and affiliate marketing) strategy concept and plan.
If you want to know how to be a good marketer, here is a list of the top 50 marketing ideas and strategies to promote your goods and services in Nigeria.
50 Examples And Types of Marketing Strategies In Nigeria
1. Promote products and services to a targeted audience using high precision email campaigns
2. Cultivate the habit of sending regular customized SMS to new and old clients
3. Set up a blog for your business and share value
4. Choose local newspapers and magazine and promote your business in them
5. Get high-quality business cards designed for your business and share them
6. Never forget to share promotional materials at the end of the year and during special occasions
7. Come up with promotional articles on what your business does and share them
8. Send out press releases periodically in both electronic and print media
9. Promote your products and offers using banners and billboards
10. Partner with sponsors of special events and even sponsor such if you have the means
11. Create a social presence for your business by signing up on social networks like Google+, Facebook, Twitter, Pinterest, and Instagram
12. Ensure your business website design is beautiful, catchy and compelling
13. Sign up on related online forums and participate actively
14. Create a cordial relationship between your business and its host community
15. Continue experimenting with target audience settings in your marketing campaigns
16. Learn from trade fairs and product exhibitions
17. Organize roadshow once in a while
18. Share beautiful flyers about your business to people that matter
19. Design quality posters and paste them in designated areas
20. Ensure your customer complaint center/system is fully functional
21. Throw periodic discount offers to boost sales
22. Develop a documentary on your business
23. Always carry your stakeholders along in marketing efforts
24. Allow criticism, welcome ideas even from people that least matter
25. Get a corporate dress code for your staff
26. All promotional materials must carry a consistent brand identity
27. Outgoing communications must be sent out with contact details
28. All stakeholders must know and understand your statement of purpose and objectives
29. Relate with your staff with respect, encouragement, and admiration
30. Design and execute relevant corporate social responsibility (CSR) programs
31. Annual general meetings are important
32. Don’t neglect TV and radio advertisements
33. Periodically arrange tours for stakeholders
34. Welcome customers’ feedbacks and be responsive to them
35. In-house newsletters should be published as at when due
36. Launch events and promos targeted at boosting sales of new products and services
37. Install and display open in-store market stands
38. Company vehicles should be branded
39. Roll-up and pop-up banners are necessary within your business compound and at events.
40. Your business premises must make a statement to first-time visitors
41. Team up with related businesses to promote your new and existing products
42. Give due recognition to consistent clients
43. Engage word of mouth marketing when the need arises
44. Don’t compromise on the quality of what you offer
45. Aspire to win relevant awards and offer for your business
46. Make your business name memorable and marketable
47. Internet marketing still works, advertise your products using Twitter ads, Google Adwords, Bing ads, Facebook ads & groups and pages
48. Re-branding should be introduced as at when due
49. Increase your business network at events
50. Encourage existing clients to provide referrals
I hope you have been able to pick some ideas to develop a personal marketing technique for your business to enjoy the rush of customers that results from such efforts.