Sample Life Coaching Service Business Plan


If you are looking for a business plan to use as a guide to creating your own, then you are in the right place.

I have written a detailed life coaching business plan sample in this article.

You are free to modify it to create your own.

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Here is a sample business plan for starting a life coaching business.

BUSINESS NAME: Better Life Coaching Company

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Advertising Strategy
  • Cost of Starting
  • Sources of Capital

Executive Summary

Better Life Coaching Company is a registered incorporation in Ontario, CA, nada. The company was born out of a desire to create a better life for people by helping them become a better version of their selves. The reason why a lot of people are struggling in life is not that they are lazy and not doing anything to become better.

The reason is that they are not doing what ought to be done.

Many people are not doing what is required to become successful, not because they don’t want to but because they are ignorant of the principles of success. So, they waste their time, resources, and energy doing the wrong things and hoping their actions will make them successful.

This is where Better Life Coaching Company comes in; we want to empower these people and show them the right things to do to lead a better life and become successful.

Better Life Coaching Company aims to continually satisfy their clients and ensure every coaching session leaves them the same but makes them better.

To achieve this, we will employ the proper coaching framework and use the right coaching tools to help our clients get optimal results.

All our coaching programs will be effective and productive transformational results for our clients because we will ensure thorough follow-ups and assessments of our client’s progress.

Also, we will build a strong team that consists of people who share our vision and are competent and dedicated to their work.

Better Life Coaching Company will be established by a power couple, Dr. Kelly Smith and Mr. Nick Smith. Dr. Kelly is a behavioral psychologist who understands how human beings behave and how they can be modified and improved to become better.

For over 20 years, she has been consulting for reputable coaching companies in Canada and the United States.

Mr. Nick is a business strategist who majors in helping coaching centers build and grow their businesses through effective business and marketing strategies.

Both couples are certified life coaches with the rich experiences to build a formidable coaching business.

Vision Statement

To be an internationally recognized life coaching company within the next seven years.

Coach Mission Statement

To provide genuine help through our coaching programs and invaluable training and resources through our online hub that will empower people to lead successful lives and improve in all areas of their lives.

Business Structure

We have established a solid business structure to help us achieve our goals. Our coaching will be online based for now, so here is how our business structure will look like:

  • Chief Executive Officer
  • Virtual Coaches for our group coaching programs
  • Teams of Trainers for our offline conferences and workshops
  • Accountant
  • Digital Marketing Strategist
  • Social Media Manager
  • Content developer
  • Course Creators
  • Web/Blog developer
  • Blog Consultant
  • Virtual Assistants

Products and Services

To fully satisfy our clients and cater to their needs, Better Life Coaching Company will offer a wide range of products and services, which include:

  • One-on-one Coaching
  • Group Coaching
  • Corporate Training
  • Executive Coaching
  • Master Class
  • Online Courses
  • Sales of eBooks and printed books
  • Conferences and Workshops
  • Public Speaking

Target Market

Our target markets are college students, career personnel, and business executives who want to lead a better life and become successful in their endeavors.

Sales and Advertising Strategy

Since our coaching business will function mainly online, our marketing plan will also be focused on online.

We will use a catchy name and create a website alongside a blog where we will publish educative articles and resources that will help people get the transformation they seek.

We will promote our website to where our target market is highly concentrated online and offer them a freebie in exchange for their emails that will help them solve a pressing problem.

Once we get their email, we will continue brainwashing them, and when they trust us enough to buy from us, we will upsell our products and services to them.

We will also create social media platforms to connect with our clients quickly.

We will also market our coaching business offline by speaking at seminars and conferences and networking with people interested in our business.

We will also offer free training to schools and companies to inform them about our work. 

Cost of Starting

The startup cost required to start Better Life Coaching Company is not much. This is because it will be online based, and there will be no need to rent offices, buy furniture and equipment, or hire full-time staff. Besides, we intend to start small and grow big.

So, the total amount we will need to start the coaching business is $1,000.

This will cover the cost of registering the business, purchasing personal computers for the business, building websites, marketing campaigns, and online advertisement, and hiring our virtual team.

Sources of Capital

Dr. Kelly and Mr. Nick have raised all the $1,000 from their savings.

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