Sample Life Coaching Service Business Plan Template


If you are looking for a business plan that you can use as a guide to creating your own, then you are in the right place.

I have written out a detailed life coaching business plan sample in this article.

You are free to modify it to create your own.

Here is a sample business plan for starting a life coaching business.

BUSINESS NAME: Better Life Coaching Company

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Advertising Strategy
  • Cost of Starting
  • Sources of Capital

Executive Summary

Better Life Coaching Company is registered incorporation located in Ontario in Canada. The company was born out of a desire to create a better life for people by helping them become a better version of their selves. The reason why a lot of people are struggling in life is not that they are lazy and not doing anything to become better.

The reason is that they are not doing what ought to be done.

Many people are not doing what is required for them to become successful, not because they don’t want to, but because they are ignorant of the principles of success. So, they waste their time, resources, and energy doing the wrong things and hoping that what they are doing will make them successful.

This is where Better Life Coaching Company comes in, we want to empower these people and show them the right things to do to lead a better life and become successful.

Better Life Coaching Company aims to always satisfy their clients and make sure every coaching session does leave them the same but makes them better. To achieve this, we are going to employ the right coaching framework and use the right coaching tools to help our clients get optimal results.

All our coaching programs will be effective and productive transformational results in our clients because we will make sure we thorough follow-ups and assessments of the progress of our clients. Also, we are going to build a strong team that consists of people who do not only share our vision but are also competent and dedicated to their work.

Better Life Coaching Company is going to be established by a power couple, Dr. Kelly Smith and Mr. Nick Smith. Dr. Kelly is a behavioral psychologist who has a good understanding of how human beings behave and their behavior can be modified and improved to become better.

For over 20 years now, she has been consulting for reputable coaching companies in Canada and even the United States.

Mr. Nick is a business strategist who majors in helping coaching centers build and grow their businesses through effective business and marketing strategies.

Both couples are certified life coaches with the rich experiences they require to build a formidable coaching business.

Vision Statement

To be an internationally recognized life coaching company within the next seven years.

Mission Statement

To provide genuine help through our coaching programs and invaluable training and resources through our online hub that will empower people to lead a successful life and become better in all areas of their lives.

Business Structure

We have put in place a solid business structure that will help us achieve our goals. Our coaching will be online based for now, so here is how our business structure will look like:

  • Chief Executive Officer
  • Virtual Coaches for our group coaching programs
  • Teams of Trainers for our offline conferences and workshops
  • Accountant
  • Digital Marketing Strategist
  • Social Media Manager
  • Content developer
  • Course Creators
  • Web/Blog developer
  • Blog Consultant
  • Virtual Assistants

Products and Services

To fully satisfy our clients and cater to their needs, Better Life Coaching Company will offer a different range of products and services which include:

  • One-on-one Coaching
  • Group Coaching
  • Corporate Training
  • Executive Coaching
  • Master Class
  • Online Courses
  • Sales of eBooks and printed books
  • Conferences and Workshops
  • Public Speaking

Target Market

Our target markets are college students, career personnel, and business executives who want to lead a better life and become successful in their endeavors.

Sales and Advertising Strategy

Since our coaching business is going to function majorly online, our marketing plan is also going to be focused majorly online.

We will use a catchy name and create a website alongside a blog where we are going to publish educative articles and resources that will help people get the transformation they seek.

We will promote our website to where our target market is highly concentrated online and offer them a freebie that will help them solve a pressing problem in exchange for their emails.

Once we get their email, we will continue to indoctrinate them and when they trust us enough to buy from us, we will upsell our products and services to them.

We will also create social media platforms to easily connect with our clients.

We will also market our coaching business offline by speaking at seminars and conferences and networking with people who have an interest in our business.

We will also offer free training to schools and companies to intimate them about what we do.

Cost of Starting

The startup cost required to start Better Life Coaching Company is not much. This is because it is going to be online based and there will be no need to rent offices, buy furniture and equipment and hire full-time staff. Besides, we intend to start small and grow big.

So, the total amount we are going to need to start the coaching business is $1,000.

This will cover the cost of registering the business, purchasing personal computers for the business, building websites, marketing campaigns, and online advertisement, and hiring our virtual team.

Sources of Capital

Dr. Kelly and Mr. Nick have been able to raise all the $1,000 from their savings.

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