Here is how to write a life coach marketing plan sample.
Marketing is central to doing business. Without this activity, your products or services can hardly access the marketplace. It is all about the creation of awareness.
A plan will be needed to do this effectively. Hence, the marketing plan.
This article offers a life coaching marketing plan sample you can work with.
Life Coach Marketing Plan
If you’re planning on creating one for your life coaching business, this should help. Implementing your marketing plan is also of the essence.
As represented by this, a good plan should be able to define your target market and clearly understand its needs.
NPowr is a business that inspires and supports people to dream, create, and achieve their life goals. We believe in a world where people can confront their fears to reach their full potential.
That is what we at NPowr stand for.
We serve the motivational and public speaking industry by inspiring leaders to attain heights they previously thought impossible.
Our self-assessment class seeks to detoxify the mind against long-held harmful beliefs. This helps our clients to begin to envision new possibilities.
At Npowr, we don’t only lead but also inspire. Life coaches see this in practice; they encourage others to overcome limiting doubts and become tremendous success stories.
Our Target Markets
At Npowr, our niche comprises people in the 20 to 38 age group. People within this age category form the bulk of persons willing to pursue a career in public speaking.
We are strategically positioned to help them realize their goals. This market segment includes persons with a flair for speaking and those interested in holding a public office in the future.
As a life coaching company, we are more inclined to the public and motivational speaking angle. High-achieving and inspirational speakers deliver these services. These are partners we take pride in.
Their services have proven invaluable to the growth of our business.
However, we won’t restrict ourselves to public and motivational speaking alone. We plan on expanding to more areas, such as lifestyle and wellness and Neuro-Linguistic Programming (NLP).
Providing these additional services will require recruiting more staff. There is also a cost angle to it.
Nevertheless, our additional services will take full takeoff in the medium term (5 years). Growing demand for such services should drive this.
We are upbeat about existing potentials in lifestyle & wellness and NLP life coaching sectors. The opportunities will be fully exploited in due time.
Marketing and Promotional Strategies
At Npowr, our life coaching goals will only be successful with an elaborate marketing plan. This consists of well-thought-out coaching promotional strategies that understand market needs.
Industry trends have played a significant role in choosing our niche.
The following marketing strategies will be employed to reach our target market;
i. Writing Articles
The need for life coaching services in our chosen niche areas has risen significantly over the years. Nevertheless, we aren’t resting on our oars to promote our business further.
One way of promotion is by writing articles for professional journals and newsletters. These will contain details about the services provided.
We are banking on the fact that such professional journals, newsletters, and media programs serve as convergent points for people within our industry.
Our articles teach them about our public and motivational speaking life coaching classes.
We’ll also include ample information about our intended expansion plans.
ii. Publicity and Press Releases
Our life coaching business will frequently send out publicity and press releases.
This will be done through local radio and TV stations. Newspapers and magazines won’t be excluded. This will be done to create awareness about our business.
Another aim of such press releases is to help people see why they should enroll in our classes. This action will eliminate the erroneous tendency to view life coaching as a distant and irrelevant field of endeavor.
iii. Trade Shows
Periodic trade show events will be organized. This will be done in partnership with relevant organizations.
The central message of such trade shows will be to project life coaching as an endeavor that everyone needs. Our particular niche will be promoted to ignite interest in young adults.
iv. The Social Media Space
Our marketing drive will target the social media space. This tool provides a vast online audience we can leverage on.
Therefore, we will be making use of the most popular platforms. These include Twitter, Facebook, and Instagram. YouTube will also be leveraged to reach a wider audience.
Contents will include video and other forms of infographic materials. These will be uploaded frequently to keep our audience coming back for more.
We have deliberately sought our competition to operate a thriving life coaching business.
The sole aim of this action was to compare our strengths and find and emphasize our areas of strength. Currently, there are several life coaching services within our niche areas.
Although these are well-established businesses, we will offer more value to our clients. This includes our pricing structure in addition to the value-added services we offer.
These areas will be promoted to inform potential clients about our edge.
Our Marketing Goals
We have set definite goals on what we will achieve through our marketing campaigns. These will include attaining a yearly enrollment threshold of 40 students.
Our online life coaching platforms will have a yearly enrollment of 100 new students. This number will increase with our soon-to-be-launched expansion drive.
It isn’t enough to set these strategies in motion.
There is also the need for close monitoring. Monitoring, in this sense, has to do with measuring the impact of our actions as well as implementing calculated adjustments when the need arises.
Here is a sample life coaching marketing plan for your business. This looks into critical areas of marketing and provides a template you can include in your marketing campaign.