Sample Coaching Center Business Plan Template


To establish a successful coaching center business, there needs to be proper planning.

Proper planning includes having a written plan for the business. This is why we’ll be showing you how to write one through this coaching center business plan sample.

As you read through, you’d find that it isn’t that difficult to write one when you use this as a template.

Executive Summary

Skill Sets International Inc. is a coaching center with expertise in the area of business consulting. We are affiliated with the University of Maryland’s School of Business.

Our training services are designed to meet the unique needs of our clients. Major client categories include individuals and organizations.

We have taken the time to choose a strategic location right in the heart of Baltimore’s bustling business district.

While providing business consulting and coaching services, we hope to expand to more specialized areas in the nearest future.

At Skill Sets International Inc., we are focused on the unique needs of our clients.

Currently, there’s a demand for coaching services in areas that include management development, as well as professional development training among others.

  • Our Products And Services

We offer a wide range of coaching services centered around business. Some of these include management development, professional development, executive coaching, small business coaching, CEO mentorship program as well as one-on-one coaching.

All of these are geared towards improving the skills of our clients. We have a solid track record to show in addition to our high-flying trainees who have gone on to become leaders in their chosen fields of business.

We are working on improving the quality of services we offer in addition to keeping up with global best practices in business coaching.

  • Our Mission

We are driven by a strong desire to make a mark in the coaching industry. Our focus on business coaching is due to our expertise and years of experience which will be leveraged to help us achieve our goals.

The major goal is to become a reference point for business coaching services within the Baltimore area.

Breaking into the top 5 coaching businesses in Baltimore is our goal, but more than that, we seek to extend beyond the shores of Maryland. Our ultimate mission is to grow into a national brand with the first decade of our operation.

  • Our Vision

As a new business, we are deploying all resources towards the enhancement of our services. We seek to deepen innovation and to help startups succeed. We see our clients as partners in progress.

Thus, such clients are going to be taken through a process of rigorous coaching. Through the use of our tools and resources, we’ll be positioning ourselves as one of the best in the industry.

  • SWOT Analysis

Every business operation relies on growth and consistency. These are largely influenced by the four major indicators of strength, weakness, opportunity, and threats.

We have identified these and have used them to assess our level of progress. A reputable business consulting firm was hired to conduct this analysis, and the following results were returned;

i. Strength

Our strength at Skill Sets International Inc. lies in the quality of our team. These are highly experienced professionals who have been involved in the business coaching sector for a significant number of years. Their level of experience gives us an edge as we can favorably compete with larger coaching center businesses.

In addition to having experienced hands for the job, our location also serves to strengthen our position. We are located in the heart of Baltimore’s economic hub.

Here, lots of businesses and business executives, as well as individuals, need one form of training or the other. By supporting startups, we are helping to carve the city’s commercial landscape.

ii. Weakness

We’ve identified an area of weakness that needs to be improved upon. This has to do with attracting client patronage. Although we currently attract quite an impressive flow of new clients, such clients are considered low-profile.

In other words, much progress in attracting high-profile clients hasn’t been so successful as a new business.

To overcome this challenge, more innovative marketing strategies will need to be adopted and properly implemented. We believe with the right steps taken, we should be able to surmount this challenge within a considerably short period.

iii. Opportunities

Huge opportunities abound in the coaching center business industry.

We aren’t oblivious to this fact and have deliberately identified all of such opportunities to exploit them. Established and new businesses always need to retrain their workforce on current business skills.

This is where we come in. By providing them with the right training on the skills required, they can favorably compete and stay ahead of their competition. Some individuals need the services of coaching centers for career advancement.

We also cater to the needs of this market segment.

More importantly, our current location gives us a huge advantage. Being located in Baltimore’s economic hub significantly raises the likelihood of higher patronage.

iv. Threat

Threats are ever-present for our coaching center business. First, some policies might be made that will be unfavorable to our smooth operations. The threat faced by a bigger competitor moving into our territory is another.

Still yet, an economic recession will lead to downsizing and falling wages which erodes client purchasing power.

While some of these threats are unavoidable, alternative measures will help cushion the effect of such threats.

  • Target Market

Growth for our coaching center business will depend on identifying a target market and focusing our efforts on reaching this market.

We’ve identified our target market to include entrepreneurs, business startups, NGOs, corporate organizations as well as those in the hospitality industry among others.

Having a diverse target market means there are growth opportunities. We aren’t letting these slip away. We hope to reach as many of our target clients with our innovative coaching services.

  • Competitive Advantage

We have committed as much time to ensure we choose only the best hands for the job. This is a highly competitive industry that requires having one form of edge or the other.

Our coaches are thoroughly trained, plus, retraining programs and courses are provided periodically to help them keep ahead.

  • Sales Projection

So far, the two years since the commencement of our coaching operations haven’t been without challenges. However, we’ve been able to overcome each challenge, coming out much stronger.

There has also been a steady climb in our revenue. Nevertheless, our sights are set on the future.

We have done a three-year projection of sales with results turning out to be quite impressive as summarized below;

  1. First Financial Year                                        $350,000.00
  2. Second Financial Year                                   $680,000.00
  3. Third Financial Year                                      $1,200,000.00

This coaching center business plan has been written for easy assimilation. You can easily use it as a template in writing your unique plan.

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