Sample Lemonade Stand Business Plan Template PDF


Starting a lemonade stand requires that the right things needed for the stability and profitability of the business be put in place.

This article will guide entrepreneurs on the skills of writing a good business plan for this particular business.

The business plan helps in realizing this and enables the business to gain perspective on its current level and where it intends to be in the future.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Following this sample will ensure that the business owner can replicate these guidelines, only making changes to the contents and replacing them with the realities of his/her business.

Here is a sample business plan for starting a lemonade stand.

  • Executive Summary
  • Products and Services
  • Vision Statement
  • Mission Statement
  • Marketing Analysis/Trend
  • Competitive Advantage
  • Target Market
  • Sales and Marketing Strategy
  • Sources of Revenue
  • Sales Projection
  • Payment Channels

Executive Summary

Francis Barnes lemonades is a lemonade stand to be located in downtown Florida and will be made available to the public high-quality lemonade and other related products such as beverages, custom-blended teas, Italian Sodas, coffees, soft drinks, among a long list of products we will be offering to the market.

These products will be produced under the supervision of the state-of-the-art quality control unit to ensure that only the best reaches our highly esteemed customers. We will be run by a dedicated and efficient workforce who will be properly remunerated to encourage dedication to service.

Products and Services

We at Francis Barnes lemonades apart from providing premium quality lemonades will also have other related products such as the sale of soft drinks, custom-blended teas, Italian sodas, a variety of beverage drinks, and coffees among others.

In the area of services rendered, we will ensure that clients who want more than just a taste of our products and are interested in training services are adequately trained in the art of lemonade making. We will also have a catering section where we will train students on catering.

Vision Statement

Our vision is to build a highly respectable lemonade brand that will be reckoned for excellent products and services. We have a goal of being among the top 5 lemonade brands in Florida within the first 5 years of our operations.

Mission Statement

Our mission at Francis Barnes Lemonades is to capture a good segment of the lemonade market within the Florida area. This we intend to achieve by coming up with innovative services not currently available in the market to attract new clients. Also, we will have an efficient marketing department that will embark on aggressive marketing strategies to attract clients.

Marketing Analysis/Trends

We at Francis Barnes Lemonades have carried out marketing research, and have discovered that the lemonade market which is quite competitive is mostly driven by innovations among the various competitors, each deploying its unique marketing strategy to capture its market share. The introduction of other related services like bars, and soft drinks are also commonplace among lemonade companies.

We will be adopting strategies that include replicating the current trend in the market while at the same time providing our own unique set of services such as the production of our signature lemonade drinks with unique flavors.

Comparative Advantage

The advantages we have over our competitors include the fact that apart from the provision of premium lemonade services, our marketing department will be driven by committed and highly trained and professional personnel that will bring their expertise to the fore in driving the quest for growth through customer awareness.

We will be rewarding our workforce for dedication, thereby encouraging them to put in their best on the job. Also, we will have our signature drinks which will be sold to the market. There will be continuous experimentation to bring out new flavors that are acceptable to the market.

Target Market

Our target market it’s a broad one. But we will mainly be targeting the most active segment of the society; these include chief executives, the corporate world, sportsmen/women, the military, students (all levels), and tourists, among other segments of the population.

Sales and Marketing Strategy

The sales and marketing strategy to be adopted will include entering into partnership agreements with store owners for the sale and distribution of our products. Also, we will have carts that will be taking our services outdoors to busy areas. All Francis Barnes Lemonade outlets will be located in areas with high foot traffic.

Sources of Revenue

The main sources of revenue will come primarily from the sale of our products and the services we render clients. All the products produced by us will be sold; hence, all revenues generated will come from these products and training organized by Francis Barnes Lemonades.

Sales Projection

With the research carried out in the lemonade market, we have come to the conclusion that our sales projections will more than double with each financial year. So, using three years, we will have a steady increase in sales with the representation shown in the chart below;

  • First Year $210,000
  • Second Year $450,500
  • Third Year $960,600

Payment Channels

Francis Barnes Lemonades will provide broad-based payment alternatives that will include several payment options to fit our customer preferences. This eliminates the worries associated with having to inconvenience themselves in a bid to pay for services rendered.

We will be accepting payment through the POS, acceptance of cash payments, mobile banking transfers, and acceptance of cheques among other options.


Compared to launching a successful lemonade business, making lemonade is quite easy!

This isn’t surprising at all because it takes a great deal of planning to establish any meaningful enterprise. A business plan is a critical tool that serves as a blueprint for the successful takeoff of the idea.

This article provides a lemonade Business Plan for you to work with. It takes into account the difficulties experienced by lots of entrepreneurs seeking to create their plans.

By simplifying the process, readers get to easily follow and through and implement the tips contained in this template.

The Key Elements of a Good Lemonade Business Plan

To begin with, you’ll need to know what needs to be included in your lemonade business plan. This is of vital importance as an unstructured plan is bound to fail.

Certain components touch on different aspects of the business which help provide more clarity to your audience as well as make implementation much easier.

So, what are these components? They include the executive summary, the company description, the products & services sections, and the market analysis section.

Others include the strategy & implementation section, the organization & management team, and the financial plan & projection sections.

How these sections are developed also matters to the overall outcome of your lemonade business plan. Here, you’ll find information on how to proceed with writing the individual sections that make up the entire plan.

i. Executive Summary

The executive summary gives a concise overview of your lemonade business plan.

As the name implies it condenses the entire plan into a few pages (between 2 and 5), thus allowing the reader have an idea of what the business is about. For this to happen, your executive summary must be interesting enough to make your audience want to explore further.

This section should appear first in order of arrangement before the others. However, it should be written last to capture the key aspects of each of the other sections being discussed.

As always, a good lemonade business plan should be short, concise, and optimistic.

Among the areas discussed in the summary are the business name and location, the products & services offered, as well as the mission & vision statements. The specific purpose of the plan is another necessary detail.

To briefly explain what these are;

The identity of your lemonade business needs to be unveiled to your audience. In other words, you’ll need to give the name such business will be known by. Also vital is its location.

Your audience will want to know where you’ll be operating from. Sometimes, this gives an idea of the sales potential it holds.

Although the type of business tells a great deal about likely products and services on offer, your audience will still need to know what you do.

Here, your products and services need to be provided. You’ll need to avoid the temptation of getting into every detail here especially when lots of product variants are involved.

Remember, you want to keep your executive summary short. Leave your product nitty-gritty for the main products & services section.

Your mission statement should be able to articulate what your business’s fundamental purpose is.

This also helps clarify your line of business. Similar to the mission statement, the vision statement provides a clear idea of where the business is headed.

In other words, it’s the dream you have for your lemonade business and should be able to inspire your workforce towards its attainment.

ii. Business Description

You should have a clear business description that touches on your goals, who you are, and how you operate.

To provide further illustrations, you’ll need to state your preferred legal structure for the business, as well as include information on how you plan on making a profit.

Other key inclusions are a brief history of the lemonade business, a summary of business growth with financial or market highlights, and also the customer needs and demands you intend to fill.

Give an overview of your services and products while also mentioning your target customers and suppliers.

iii. Products & Services

Anyone in doubt about your products and services gets to clearly understand what it is you offer or are selling.

Here, details should be provided about the products and service costs, as well as the net revenue expected from the sale of these products and services.

Of course, you shouldn’t leave out the benefits derived by the customer. Explain the market role of your products and state the advantages these have over those of competitors.

Are there copyright, trade secrets, or patents you want to include? Inform your audience of any ongoing research and development activities leading to the emergence of new products.

iv. Market Analysis

Through your market analysis section, you should be able to demonstrate your industry knowledge.

This requires conducting comprehensive market research. Based on your findings, you should be able to present a sketch of target customer segments with size and demographics included.

What more? Assess your competitor’s strengths and weaknesses.

An industry outlook with statistics should be added. You’ll also do well to include historical, current, and projected marketing data for products and services.

v. Strategy & Implementation

What are your sales and marketing strategies like? You’ll need to provide information on how these will be implemented.

Here, details on how you plan on promoting your lemonade business should be provided. Also, explain how your business will function and how you’ll enter the market.

What are your labor sources and how many employees will need to be hired? Give details about pricing, costs, promotions, and distributions.

vi. Organization & Management Team

Under this section, you’ll have to provide details about your business’s organizational structure. This should include an organizational chart that describes departments as well as key employees.

Provide information on owners with accompanying details such as names, percentage ownership, and extent of involvement.

For your management team, details such as the names, positions held, main responsibilities, and prior experience are important.

vii. Financial Plan & Projection

Your financial plan and projection section should be developed and analyzed by a professional accountant.

Key areas covered include historical financial data, realistic prospective financial information, and analysis of financial data.

With all these sections provided, you would have succeeded in writing a comprehensive lemonade business plan.

With this lemonade stand business plan sample, entrepreneurs should have little or no worries on how to write a good business plan, as all they have to do is to follow the guidelines laid out in this sample while supplying information relevant to their businesses.

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