JUICE BAR BUSINESS PLAN GUIDE
Starting a juice bar business can be a nice decision and a profitable venture to consider. The juice bar business started in the 90s and the business is already striving in different parts of the world.
The only task for you is to decide on the type of juice you want to sell to your customers.
Starting a juice bar business can require a lot of thinking and processes. If you must build a successful juice bar business, then they are key steps to take which will be of great help, including naming your venture right.
Here is a sample business plan for starting a simple cold-pressed juice bar.
Get a Mentor
This is very advisable if you choose to. Getting a mentor who is already experiencing success running a juice bar business would be a good move. Get a mentor in the juice bar field, ask questions.
Let him or her help and train you in the business, it will make the journey easier.
Calculate the Cost
How much does it cost to buy a juice bar franchise?
You have to sit, think, and calculate the cost of setting up a juice bar. What is the cost of rent? What is the cost of the furniture that will be required?
What is the cost of the necessary equipment and aids?
How many fruits and vegetables will you need to start? And so much more.
Calculate how much it will cost to begin a bar.
Of course, It is dangerous to delve into any project without first calculating the cost. So, you have to sit and do your math.
Choose A Business-Friendly Location
When you’re done with calculating how much it will cost you to go into the juice bar business, you have to choose a nice location. You don’t just go and start a juice bar anywhere.
It isn’t done that way, you have to consciously find and select a beautiful location for your business. You see, the location of your business will determine to a great extent how successful your business will be.
You can set up your juice bar close to a school, that way students and teachers will get to patronize you.
Or, you can choose a location close to the gym house or stadium, that way you’ll get to attract people who value their health. Or, you can set up an itinerant juice bar, using a van.
With that, you’ll get to sell to everyone because you will be moving around.
One other great thing about this itinerant juice bar is this: you also get to sell up your juices very fast and then, you won’t have to pay for rent. Oh, I think this is amazing, don’t you think so?
Alright, sorry I drifted. Back to the points now.
Know the Type of Juice you Want to Sell at your Bar
Like I said earlier, there are different kinds of fruit juices. And there are vegetable juices too.
Would you prefer making smoothies or just plain fruit juices? Or would you even make both? Will you make vegetable juices too? Or do you want it only fruits? You can make your choice.
However, I recommend you sell varieties of fruits and vegetable juice. That will help boost your target clients and income too. You can also figure out, with the help of your mentor, the top-selling juices.
Find out what kind of juices people prefer most, check out the most wanted juice and sell them too. That will help your business grow to an amazing height.
Find Some Farmers or Wholesale Store
Yea now is the time to connect with farmers or wholesale stores where you can purchase your fruits and vegetables in bulk. Your mentor will certainly be of help here.
He will help you connect with local stores where you can get your resources at cheaper rates. Get a good local store and you’re almost at the top!
Would You Rather Run Your Juice Bar Business Alone?
You have to make decisions on this too.
Would you need to hire someone? Would you run it alone? Choose which will favor you most. And If you want to employ someone, you can employ a relative.
Employing a relative can keep down labor expenses. And increase your general profits too.
Print Cards and Stickers
You can print business cards and distribute them around your neighborhood and its environs. Stickers too will be of help; you can pay drivers to place them on their vehicles as a means of advertisement.
Place adverts in Newspapers and magazines too. If you have the required fund.
Let people know what you do and let them know that you are willing to serve them. You can as well go to Local TV and Radio stations to make advertisements if you have the funds.
That will get your message across to a large number of people.
Give Out Freebies
We are all humans and we have emotions. We feel valued and loved when we buy things and get extra for free.
So, you can leverage on this, let your customers know that you value them by giving out freebies. This technique will help boost your sales.
JUICE BAR BUSINESS PLAN EXAMPLE
If you are aspiring to start a juice bar business and writing a business plan for your business is a no go exercise for you, here is a Juice bar business plan sample for you. I hope you find it useful for your juice bar startup.
- Executive Summary
- Vision Statement
- Mission Statement
- The Management Structure
- Products and Services
- Market Trend and Analysis
- Target Marketing
- Sales, Marketing, and Advertising Strategy
- Pricing Scale
- Payment Options
- Sources of Funds
Dana Fruits Inc. is established to take advantage of two predominant trends in the world today; one as old as existence itself and the other, emerging. The first is that people have sought and will continue to seek a place where they can cool off after a hard day at work.
In this regard, a bar has continued to play the role of providing a relaxing atmosphere effectively. Especially when the bar is suitably located and offers servings and an ambiance that provides serenity.
The second trend is that there is an increasing awareness about healthy lifestyles being tied to healthy diets; hence fresh fruit juices are steadily becoming the drinks of choice, across a broad spectrum of society.
Dana Fruits Inc. will seek to consummate both of these trends in delivering a world-class bar center that will offer chilled and fresh fruit juices and smoothies to individuals and corporations.
At the helm of affairs of Dana Fruits Inc. is the renowned nutritionist Mande Wanjo. She brings in her experience and expertise as a food scientist and avid restaurateur.
She worked for several years in the Fast Moving Consumer Goods sector, before branching out to set up her restaurant.
She is a firm believer in maintaining a healthy and active lifestyle and she sits on the board of several health advocacy groups and departments.
Dana Fruits Inc. will commence operations from the State of California, USA, with a view of opening more bar centers across the country and globally.
“To attain the status as the foremost provider of the tastiest and healthiest fruit servings, in that sector.”
“To offer a wholesome, tasty, and invigorating experience to our clientele through our 100 percent natural and fresh fruits, juices, and smoothies.
To help our customers achieve their health and dietary goals through the consumption of our products, packaged under the highest hygiene standards, and packed full of nutrition.”
THE MANAGEMENT STRUCTURE
In line with the vision of building a world-class fresh juice bar business, with an eye on offering a wide variety of wholesome and tasty juices and smoothies, Dana Fruits Inc. is acutely aware that selecting the right human capital is of paramount importance.
The recruitment drive of Dana Fruits Inc. will ensure that only the best hands are engaged; individuals who will not only show a strong work ethic but will also be encouraged to make important contributions to the overall success of the operations of Dana Fruits Inc.
The following are the positions that will drive the growth/expansion plans of Dana Fruits Inc.;
• Chief Executive Officer
• Bar Manager
• Human Resources/Admin Manager
• Sales and Marketing Officer(s)
• Customer Experience Managers
ROLES AND RESPONSIBILITIES
The Chief Executive Officer will be responsible for the creation, communication, and dissemination of the visions and goals of the company to staff and management.
S/he will also see that the overall aims and objectives of Dana Fruits Inc. are synchronized across the board and will coordinate the various teams to achieve and drive growth.
The Bar Manager will be saddled with the responsibility of managing the production of the various fruit juice and smoothies that will be put on sale.
The Bar Manager will also be charged with coming up with different flavors and recipes for the fruit juices and will be involved with the recruitment of production staff and other employees.
The Human Resource/Admin Manager will be responsible for creating and implementing strategies for the recruitment, training, and management of the best hands for Dana Fruits Inc.
This officer will be saddled with the responsibility of identifying new markets for the company as well as fashioning out strategies to attract new prospects and businesses.
The Accountant will be responsible for all the financial transactions that are involved in the daily operations of the company. Furthermore, the Accountant will ensure that the company is up-to-date with all financial and regulatory obligations including the prompt payment of taxes, royalties, and government dues.
The Accountant will also perform duties such as cash management, book ledger management as well as financial reporting.
The Customer Experience Manager will serve as the go-between between management and the customers who patronize the juice bar run by Dana Fruits Inc.
The selected candidate will endeavor to engage customers as they try the company’s products, to find out the ways and means these customers can be better served.
The Cleaners will contribute to the overall strategy of the company by ensuring the bar and its environs are kept in a clean and hygienic state at all times.
The officers will also be in charge of ensuring that the conveniences are well kept and functional.
PRODUCTS AND SERVICES
Dana Fruits Inc. will strive to offer her existing and potential customers a wide array of products that will keep them satisfied and healthy.
In that regard, the following products shall be made available to our clientele:
• Fresh-made juice drinks.
• Fresh-made smoothies.
• Selling other on-demand beverage and food items
• Offering Training and Advisory Services
MARKET TREND AND ANALYSIS
Health and lifestyle changes have ensured that the Fresh fruit juice industry has received increasing patronage over the last couple of years.
Attention has turned from drinking carbonated/soft drinks to freshly made fruit juices and smoothies.
Although, statistics indicate that many households possess blenders and mixers for the local production of fruit juices, setting up a bar for serving fruit juices will post positive returns, because of the factors enumerated earlier in the introduction to this plan.
Therefore, Dana Fruits Inc. will offer a mixture of a serene ambiance as well as a compelling array of the best fruit juices in the country.
The following individuals and corporations will form the bulk of our target market:
• Business Executives and leaders who need to keep healthy and fit
• Young active individuals
• School kids
• The elderly
• Recreational Facilities
The Company will implement strategies and policies that will attract these customers to our product offerings as well as ensure that we have steady patronage.
SALES, MARKETING, AND ADVERTISING STRATEGY
Dana Fruits Inc. will adopt the following sales and marketing approach to selling our array of fresh fruit juices and smoothies:
• Introduce our fresh juice and smoothie bar brand by dispatching introductory letters to the Government, schools, neighborhoods, and organizations.
• Commence our fresh juice and smoothie bar operations with great fanfare and music to capture the attention of residents of our immediate vicinity.
• Engage in roadshows and business awareness drives in targeted communities from time to time.
• Advertise our products and services in business journals, Radio, newspapers as well as in reputable papers.
• Leverage the internet to promote our fresh juice products. This will cover putting up a website and having a presence on various social media platforms like Facebook, Instagram, Twitter, et al.
• Engage in the direct marketing and sales of fruit juices from time to time.
• Encourage the use Word of mouth marketing/referrals from our satisfied customers.
Our fruit juice products will be sold at a price that will both be competitive and offer value for the money of our customers. In this regard, we shall price our products just above the average price obtainable in the industry.
Dana Fruits Inc. will implement payment options and models that will make transactions easy for both ourselves and our customers.
Taking into consideration that individuals have different preferences, the following payment options shall be made available:
• Cash payment.
• Payment through Point of Sale (POS) Machine.
• Payment through online bank transfers.
• Payment through the Mobile money platform.
SOURCES OF FUNDS
Dana Fruits Inc. will be funded mostly through the personal funds of the founder.
This source will account for 70 percent of the startup costs. The balance will be sought from a financial institution, after the terms of the loan have been mutually agreed to.
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This juice bar business plan will serve as the template for the engagement of the target market/demographics and Dana Fruits Inc. It is will also be robust and flexible enough to accommodate any changes that may occur due to acts of nature or man.