Sample Dental Clinic Business Plan Template PDF


In the dental business, it is necessary that the owner of the business is a dentist or have basic knowledge of what a dental clinic is all about.

But this should not discourage a layman from creating his or her dental clinic, all you just need to do is employ a dentist to help out with the clinic.

Here is a sample business plan for starting a dental clinic business.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Business Name: Tanier Dental Clinic


  • Executive Summary
  • Business Description
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion


In starting a dental clinic, you must look at the existing laws of the State where your clinic will be located because no state or country jokes with the health sector.

A visit to the health regulatory body or ministry of health in your country is required. The dental clinic is a subset of the health sector which happens to be one of the largest industries. Dental clinics are involved in general or specialized dentistry work or even dental surgery.


Tanier Dental Clinic is a well licensed and registered dentistry practice located in Eugene, Oregon owned by Stephen Tanier and the clinic will offer both general and cosmetic dentistry to the citizens.

READ: Catchy Names For A Dental Center

General dentistry has to do with cleaning and fillings while cosmetic dentistry consists of veneers, teeth whitening, and gap removal. The clinic will be such a place where the citizens of Eugene, Oregon can get high-quality dental services inconvenience with the use of advanced technology.


A business that wants to succeed must offer good and excellent services that will satisfy the clients.

Therefore, in the practice of this clinic, the following are the services we will be offering to our clients to the best of our ability and knowledge:

  • Teeth whitening
  • Implant services
  • Dental consultants
  • Nursing home screenings
  • Dental surgery
  • Dental examinations
  • Orthodontics
  • Restorative dental services


The vision of Tanier Dental Clinic is to be one of the best dental clinics in Oregon and also be a one-stop dental clinic for the residents of Eugene, Oregon.


Our mission is to provide the best dental care in Oregon and increase the number of sales by 30% annually through excellent performance.


To achieve success in the health industry as a dental clinic, we have decided to build a strong and lasting foundation by employing only professionals and qualified people in the dentistry industry to hold the following positions:

  • Chief Executive Officer(owner)
  • Dentist(s)
  • Business Development Strategist
  • Operation Manager
  • Store Manager
  • Merchandise Manager
  • Sales Agents
  • Accountant
  • Human Resources Manager
  • Customer Care Executives
  • Cleaners

Market Trends

The dentist industry does benefits form favorable government policies, favorable demography, and advanced technologies. One major thing about the industry is that labor costs are quite high due to the shortage of dentists.

Even hospitals struggle to hire qualified dentists which have led to increases in the cost of labor. However, the profitability of the industry continues to grow over the years and there is no doubt that it will continue to grow, the increased awareness of oral hygiene is one of its reasons.

Target Market

Tanier Dental Clinic is in business to offer services to a wide range of customers either corporate or individual.

Every living person at one stage or the other needs to visit a dental clinic for one reason or the other.

Therefore, our target market is classified into the following group of people:

  • Corporate Organizations
  • The whole residents of the business location
  • Business People
  • Health Management Organizations
  • Households
  • Elderly People
  • Expectant Mothers
  • Students
  • Sports Men and Women


To ensure that the clinic succeeds and make profitable sales, we will be adopting the following techniques:

  • high-quality general dentistry
  • usage of advanced technologies
  • offering lifestyle convenience
  • availability of several paying options
  • advertising the clinic in print media, broadcast media, and online media.


The business will be established with a startup fund of $140,000, out of which we have gotten 80% and the remaining 20% will be gotten form bank as a loan. The expenses is as follows: $30, 000 for equipment purchase, $15,000 for tenants improvement, $5,000 for patients list, $65,000 for the practice and $25,000 for future profitability.


The level of competition in the dentist industry is quite high because you will not only compete with dental clinics but also with other healthcare service providers such as pharmacies, hospitals, health centers, and so on. To stay atop all this competition, we will be:

  • offering excellent customer care
  • offering good and excellent services
  • having a well-groomed management team
  • delivering constant quality dental care and treatment
  • training our employees well in providing good customer service


This is a dental clinic owned by Stephen Tanier and is located in Eugene, Oregon. This business plan can be used as a sample in writing your business plan.

Print Friendly, PDF & Email

Leave a Comment