Sample Gift Basket Shop Business Plan


Establishing a gift basket company does not require much in terms of capital.

Although the amount that is needed to start a gift basket company might not be much, there is a lot to be gained from this business. The reason for this is people will always give gifts. This means gift basket companies will always be patronized.

We believe that you know what is required to start a gift basket company and are ready to write a business plan.

Well, this article contains a gift basket service business plan sample. This will be of help to get your business started

Here is a sample business plan for starting a gift basket service business.

Business Name: Lovely Gift Basket Company

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Lovely gift Basket Company is a world class gift basket company that is owned by Jenny Homes. It is a gift basket store that will be located in Birmingham, Alabama and will provide services to a host of clients which include companies and individuals.

Lovely Gift Basket Company is not in this industry just to make up numbers. We are in this industry to compete for a position among the top brands. The founder of this gift basket store has the required educational background, experience as well as contacts to make this a reality.

We at Lovely gift basket company are also willing to hire the services of hardworking and trustworthy workers.

Beyond hard work and trust, we are also looking to employ individuals that have good communication skills. This will help them relate well with customers.

Products and Services

There are various types of gift baskets available at Lovely gifts baskets. The gift baskets that are available in our store vary by size as well as niche. We will make our products available to both wholesalers and retailers.

As is the traditional reason for starting a business, our reason for starting this gift basket business is to make gains.

However, that is not all that we are after. We are also interested in, we are also interested in offering the best products and services available to our customers.

We have it in mind to sell our franchise after five years of running this business. Some of our products at Lovely gift basket includes

  • Baby shower gift basket
  • Wedding gift basket
  • Bath product gift basket
  • Gourmet baskets

Vision Statement

At Lovely gift baskets, we have the aim of becoming one of the 5 best gift basket firms in Birmingham, Alabama and the entire United States. We plan to achieve this after spending about a decade in this industry

Mission Statement

Our mission at Lovely gift basket is to build a firm that will be big enough to make gift baskets available to our potential clients both in Birmingham, Alabama and the rest of the United States.

Business Structure

As a gift basket company, one of our targets is to become one of the biggest gift basket companies after running our business for up to a decade. Prior to achieving this feat, we also want to stand shoulder to shoulder with other gift basket companies that came into the scene before we did.

We already have a plan to achieve this drafted out. A part of that plan is to employ only individuals that we consider good enough to function at the highest level. To achieve this, we will make sure that every individual employed gets in strictly by merit.

We are not just going to employ the best, we will also provide a conducive working environment for our staff. In addition to this, we will make sure that our workers are very well paid.

Market Analysis
Market Trend

The gift basket industry has been in existence for a long time. However, it has done much better in the last five years than it did in previous years. This is as a result of the introduction of technology and online retail stores. With the availability and the use of technology, gift basket companies can make the right predictions of customer needs. With this, they can plan ahead and also come up with strategies to meet customer needs.

Target Market

The potential customers of every gift basket company are not in any way limited. There is a very wide variety of customers. To focus on the customers that best suit our services, we carried out a research. We have come to the conclusion to focus on a group of customers. This group includes

  • Entrepreneurs
  • Tourists
  • Students
  • Government workers
  • Stay at home moms
  • All those in our catchment area

Sales and Marketing Strategy
At Lovely gifts basket company, we intend to make maximum sales and stay relevant by doing the following

  • Having an online presence both on Facebook and other platforms
  • Printing handbills and keeping in public places
  • Selling to our first set of customers at reduced prices

Financial Plan
Source of Startup Capital

$10,000 is required to startup this company. Already we have been able to come up with 50% of this amount. The remaining amount will be gotten from the friends and also the bank.

Competitive Advantage

We have very high prospects for our gift basket company. We know that a lot of other gift basket firms do the same.

In as much as some other firms also have high prospects just like us, we have devised ways to outdo them. At Lovely gift basket company, we have the leadership as well as the finance and facilities to make it to the top very rapidly


This is a gift basket business plan sample for Lovely gift basket company. It is owned by Jenny Homes and will be located at Birmingham, Alabama.

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