A food distribution company is a business that is concerned with the distribution of food including canned beverages, carbonated soft drinks like Coca Cola, and other beverages.

Are you interested in starting a food distribution business, and are looking for a sample to aid you in writing one for your business?

Here is a sample business plan for starting a food distribution company.

BUSINESS NAME: Tommy & Peterson Distribution Company.

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion


Tommy & Peterson Distribution Company is a fully registered distribution company that will be located in one of the traffic areas of central Las Vegas, United States. Tommy & Peterson Distribution Company will be concerned with the distribution of beverages, carbonated drinks, and other beverages to households, hotels, retailers, restaurants, etc.

The utmost goal of the business is to be recognized as the number one Food and Beverage Distribution Company in Las Vegas, as well as be rated among the top 10 business franchises in the United States.

Tommy & Peterson Distribution Company will be owned by Tommy and Peterson. Startup capital of $550,000 will be required to start the business. This amount will be contributed by the owners, Tommy and Peterson, from their savings, while the other part will be obtained as loan from the owners’ banks.


Our vision at Tommy & Peterson Distribution Company is to be recognized as the sole leader in the food and beverage distribution business industry in the whole of Las Vegas; and be rated among the top 10 business franchises in the whole of the United States, within our first 10 years of franchising. This vision will be actualized by making sure we employ the right employees for our company; ensure we give nothing short of our best towards offering the best services to our customers.


Our mission at Tommy & Peterson Distribution Company is to establish our business as one, in the food and beverage distribution industry, that is committed to distributing a broad range of top quality beverages and carbonated soft drinks sourced from reputable manufacturing companies to our customers all around Las Vegas and the whole of United States. We will offer the sales of our quality products to households, hotels, retailers, restaurants, etc.

Once we have started offering franchise opportunities to qualified candidates, we will ensure we put a training program in place to fully train our prospective franchise owners to establish their business successfully.


We intend to start and grow the Tommy & Peterson Distribution Company into a renowned business in the food and beverage distribution industry. In the following years, we will start franchising our business to the general public.

For us to actualize our goals and objectives, we will make sure we put in place the right business structure. We will do well to hire the right employees. We will hire only honest and competent candidates that are ready to work with us to build our company into the desired level.

Thorough interview sessions will be organized by the owners to select qualified candidates for each position. In no particular listing arrangement, the following are the key positions that will need to be occupied by qualified candidates:

  • Warehouse Manager.
  • Merchandise Manager.
  • Human Resources and Administrative Manager.
  • Sales and Marketing Manager.
  • Information Technologist.
  • Customer Services Executive.
  • Distribution Drivers.


Tommy & Peterson Distribution Company is a company in the food and beverage distribution industry that will focus its resources on the distribution of a broad range of quality goods and products. Our goods and products will be sourced from several reputable manufacturing companies both in the United States as well as other countries around the globe.

Our utmost goal in the food and beverage distribution industry is to have returned in profits. This, we will do by abiding by the laws of the United States, and by doing all that is permissible by law to achieve our business goals and objectives. Below are the services we will offer to our customers:

  • The distribution of carbonated soft drinks.
  • The distribution of fruit juices.
  • The distribution of sports drinks.
  • The distribution of bottle waters.
  • The distribution of cocktails.
  • The distribution of energy drinks and ice.
  • The distribution of teas.

Market Trend

The wholesale distribution of goods to retailers can be dated back to the earliest history of man. Over the years, this trend has evolved, and it is still evolving. Today, it is very typical of distribution companies to use technological aids to forecast consumer demand patterns, and consequently, strategize their businesses to satisfy the needs of consumers. This trend will not change in the coming years; rather, it will advance into a more sophisticated form.

Target Market

Everyone on earth consumes one beverage or the other. Given this, everyone is a prospective customer. Our services will especially target the following categories of people:

– Household Units.
– Schools.
– Hospitals.
– Restaurants.
– Bars and Night Clubs.
– Hotels.
– Beverage and Carbonated Soft Drinks Retailers


We carried out a feasibility study before choosing the location of our company. For us to actualize our business goals, we must streamline our sales and marketing strategies in the right direction.

We will start by opening our business in a grand style to send a message to prospective customers in the neighborhood. We will send introductory letters together with our brochure, to hotels, restaurants, retailers of beverages and carbonated soft drinks, households, etc in Las Vegas.

We will promote our business online and offline by advertising our business on radio and television stations, local business magazines, etc, as well as establishing a website for our business, having a Facebook page, and connecting on Twitter and Instagram.

Startup costs

The total startup investment sum required is an estimated amount of $550,000.

Sources of Funds

The startup investment sum will be sourced from the owners, Tommy and Peterson; and from our bank in the form of a loan. $300,000 out of the $550,000 will be generated from the owners’ savings and investments, while the other $250,000 will be obtained as loan from our banks.


Below is a sales projection for Tommy & Peterson Distribution Company for the following three years. This projection is based on several factors such as the location of the business, and obtainable statistics in the industry. Also, this projection does not consider the emergence of a major competitor within the same location, nor does it consider the occurrence of any major economic downturn.

Year One                    $200,000
Year Two                   $400,000
Year Three                 $700,000


The above is a detailed sample of a beverage distribution business plan. It highlights all the necessary key aspects of the business that need attention. It presents the business’ goals, vision and mission, and how they will be actualized; as well as the kinds of products the business will offer and the marketing strategies to be implemented.

It is hoped that this business plan sample will provide a useful template for writing a good business plan for your beverage distribution business.

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