Sample Educational Website Business Plan Template


Educational website business is a business in the educational industry which particularly focuses on delivering a number of educational services to students through online platforms.

Starting this business does not require much financially; and if you are already set to start up this business, having thoroughly considered the preliminaries for starting this business, and are about writing your own business plan, then you will find this article useful.

This article contains a simple educational website business plan sample which could help you draft a good business plan for your business.

BUSINESS NAME: Shelby Graham Online Tutorial Service, LLC.

Here is a sample business plan for starting an educational training and tutorial business.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Shelby Graham Online Tutorial Service, LLC is an educational website business which has been fully registered, and has obtained the needed licenses to operate in Wisconsin, United States. The business will particularly be interested in providing its educational services to students through online platforms.

Shelby Graham Online Tutorial Service, LLC will be owned by Shelby Graham. He will also be the CEO of the business, bringing in his wealth of experience working in the industry for 5 years. To start up the business, the owner has been able to gather a total of $100,000 out of the needed $200,000. The remainder will be sourced from the owner’s bank.

Our Products and Services

Shelby Graham Online Tutorial Service, LLC is an educational website business that is totally in the business to make profit. We want to grow an educational website business that will be very focused at competing with the very top businesses in the industry, not just in Wisconsin, but all around the globe. The following are the services we have to offer our customers:

  • Primary school tutoring
  • Provision of exam preparation services
  • Advanced academic tutoring
  • Occupational academic programs
  • Provision of educational consulting services
  • Provision of college selection services
  • Provision of educational
  • Provision of educational consulting services
  • Provision of educational testing services
  • Provision of educational support services
  • Provision of educational guidance counselling services

Vision Statement

Our vision in the industry is to be able to build a very vibrant business in the industry which will be very committed towards positioning itself among the leading businesses in the industry. We want to be rated among the top 10 online educational services provider websites in the whole of the United States of America before our 10th anniversary.

Mission Statement

We have a business vision to grow and nurture an educational website business that will be a very key brand in the industry. We want to be able to build a brand that will truly reflect our values in the course of providing our educational website services. Our values are: excellence, integrity, teamwork, and service.

Business Structure

Starting this business, we would not mind having only a couple of employees in our business, but since we have plans of becoming a top and reputable educational service provider brand in the industry, we will do everything within our means to fulfil the objectives so as to achieve that vision.

One crucial part of this is that we must be able to build a strong business structure. This is why we will be particular about hiring only employees that are qualified, honest, hardworking, focused, and very customers oriented. The following positions will be occupied by candidates who fully meet our criteria:

  • Chief Executive Officer
  • Admin and Human Resources Manager
  • Online Education Consultants
  • Accountant / Cashier
  • Sales and Marketing Executive
  • Customer Care Executive
  • Information Technologist

Market Analysis
Market Trend

A keen observer who has been following the happenings in the industry would realize that the industry is one that has proved its resistance to any economic downturn in the general economy. The growth in the industry has been tremendous, particularly due to the increase in internet penetration.

Our target Market

We have done our research properly, and we have been able to identify the following groups as the ones who make up our target market in the course of running our business:

  • Local and International Students
  • Schools and Tutorial Colleges

Sales and Marketing Strategy

We have been able to consult the services of professional business developers to be able to help us draft how to be able to handle the sales and marketing aspect of our business. We well recognize the stiff competition in the industry, especially in the United States of America. This is why we have consulted these professional business developers. The following are some of the ways which we have devised to handle our sales and marketing affairs:

  • Introduction of our educational website business to all the various groups which make up our target market by giving out our business brochure and sending our introductory letters to households, communities, etc.
  • We will make use of email marketing to be able to promote our business.
  • We will list our educational website business on yellow page ads.
  • We will encourage our employees and esteemed customers to make use of word of the mouth in promoting our business.

Financial Plan
Source of Startup Capital

We will need a minimum total startup cost amounting to $200,000 to be able to kick start our educational website business. This amount however, will be sourced from the owner, Shelby Graham, and from his bank. Shelby Graham has thus far been able to gather a total of $100,000 towards starting up the business. The remaining balance will be sourced from his bank, as planned.

Sales Forecast

First Fiscal Year $300,000
Second Fiscal Year $500,000
Third Fiscal Year $1,000,000

Having carried out a thorough feasibility study on the industry, and sourced for available statistical data in the industry, we have been able to put forward our sales forecast, which can be seen above. This sales forecast is strictly for the first three fiscal years of our starting the business.


This article contains an educational website business plan which has thus far used the business name ‘Shelby Graham Online Tutorial Service, LLC’. Shelby Graham Online Tutorial Service, LLC will be owned and run by the owner, Shelby Graham, who will also be the CEO of the business.

Leave a Reply

Your email address will not be published. Required fields are marked *