Starting a dairy farm can be a daunting experience, especially when there are no available tools to help the entrepreneur in charting the way to success.

Although there are many potentials in this agro-sector, knowing the right tools to use and how to use them is key to success. This article makes available to the entrepreneur/investor a dairy farm business plan sample.

Using this sample, the entrepreneur is able to navigate through the most difficult problems faced by entrepreneurs with little to no experience on how to write a good farming business plan sample.

While providing information on the realities of the entrepreneur’s business, he/she is provided with a comprehensive format, which if used properly will lead to the production of a well-written and laid out dairy farm business plan.

Here is what it cost to start a dairy farm.

Here is a sample business plan for starting a dairy farm.

  • Executive Summary
  • Products and Services
  • Vision Statement
  • Mission Statement
  • Our Target Market
  • Competitive Advantage
  • Source of Revenue
  • Sales Projection
  • Payment Channels
  • Publicity and Advert Strategy
  • Conclusion

Executive Summary

Stevens Dairy Farms is a dairy farm to be located in Arizona. Specialized in the production of both processed and unprocessed dairy products to both individuals and commercial entities who are mostly players in the dairy products value chain sector, Stevens Dairy farms will be involved in related services that include the provision of livestock health services, plus the shearing of livestock.

Only the best will be selected to join our team of dedicated and committed workforce. These will be made up of individuals possessing the requisite qualification plus experience in the field of dairy farming.

Products and Services

The products and services to be offered by Stevens Dairy Farms will include the production of dairy products such as cheese and yoghurt of different flavours and also the rearing of dairy cattle for our farms and for sale to other dairy farms.

Other services will include the provision of consultancy and advisory services to our clients on dairy farm related issues.

Vision Statement

Our vision at Stevens Dairy Farms is to build a successful brand name through the provision of superior services tailored to the client’s satisfaction. Within our first 3 years, we have plans of expanding our operations to spread across the United States, with our sights set on competing favourably with other well-known dairy brands.

Mission Statement

Dealing in a very competing market, we intend of gaining a fair share of the market through the provision of exceptional services that will stand us out of our competition. Within the first 5 years from the commencement of business operations, we plan on entering into the top 5 dairy brands in America.

Our Target Market

The market for dairy products is high and increasing. This means that almost every household consume dairy products. This will form a strategic target for our products. Also, business entities whose activities are centred on the dairy products value chain will form part of our target market.

Our dairy products will be available in both processed and unprocessed form to give our customers the choice of preference. We will be looking at exporting our dairy products to other parts of the world to increase our market share.

Competitive Advantage

An area of advantage we have over our competition is the quality of workforce which we will be investing heavily on.

Experts with several years of experience and the required skill will be hired to head the various arms/department of our dairy farm. This is aimed at significantly increasing productivity and enhanced penetration into the market.

Our work conditions will be such that will enhance productivity. Also, adequate attention is given to the welfare of our workforce through an attractive remuneration package that in will increase motivation.

Source of Revenue

Our revenue source will come partly from the sale of all the products on offer. These will include unprocessed and processed milk. Our other sources of income will come from the advisory and consultancy services provided to other dairy farmers.

We will aim at increasing our revenue generation, which will include increased value addition, leading to increased processing of our products for both domestic consumption and for export.

Sales Projection

We have carried out research on the potentials for growth through increased sales. Findings have shown impressive growth levels. However, among the factors used, unpredictable factors such as natural disasters and sharp negative economic growth have been discounted.

In arriving at these findings, a three year model has been adopted. The chart below summarizes the findings;

  • First Year $490,000
  • Second Year $530,000
  • Third Year $790,000

Payment Channels

The adoption of varied payment channels is preferred to provide our clients the flexibility they need in making payment for services enjoyed. Some of the payment options used include the adoption of the POS machine, acceptance of credit cards, mobile banking, internet banking, and the acceptance of cheques.

Publicity and Advert Strategy

We will be adopting several publicity and advert strategies. Some of these include the placement of adverts in both print and electronic media, the building of a website that will contain all the services offered by us, and also exploiting the word of mouth marketing which will be solely driven by our satisfied clients.


This article has made available to the entrepreneur ways he/she can effectively write a good dairy farm business plan through the provision of this sample to work with. it is strongly believed that following the format laid down here, the entrepreneur will be able to produce a good business plan.

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