Sample Amazon FBA Service Business Plan


Since the emergence of the computer and the internet, the way businesses have been handled has taken a different turn, especially in the last few years.

Amazon FBA (Fulfilment by Amazon) businesses work with third-party retailers, and so when a product from a third party merchant on Amazon is purchased, the company that ships the product is determined by the fulfillment method which had been selected by the retailer.

For startup entrepreneurs who want to start up an Amazon FBA business, this article contains an Amazon FBA business plan sample which can guide you in writing your business plan for your Amazon FBA business.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

GUIDE: Steps to Buying an Amazon FBA Business

Here is a business plan for selling on Amazon.

BUSINESS NAME: Safe and Quick Deliveries Logistics, LLC

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Safe and Quick Deliveries Logistics, LLC is an Amazon FBA business that will be based in the United States. Safe and Quick Deliveries Logistics, LLC will be working with several third-party retailers under the Amazon FBA platform.

Safe and Quick Deliveries Logistics, LLC will be owned by several business partners. All of whom have been able to contribute towards the startup capital required to launch the Amazon FBA business. All the partners equally contributed to raising $400,000. They all have been able to raise a total of $400,000, remaining $400,000, which will be obtained as a loan from the bank.

The primary aim of starting this Amazon FBA business is to provide a solution to a need and also to largely make profits. We will do everything within our means to achieve our business vision but within the confines of the law.

Our Products and Services

Safe and Quick Deliveries Logistics, LLC is an Amazon FBA business that will particularly be interested in doing business primarily to make profits. We are well aware of the laws, and we will carry out all our operations within the confinement of the law. Our services offerings are not limited to any particular type.

TIPS: Selling Supplements Via Amazon

Vision Statement

We are in this Amazon FBA business to make profits. Our vision in this line of business is to become one of the major players. We are based in the United States, but our services extend to all countries around the globe.

Mission Statement

Our mission is to deliver very quality products to our customers, fast and safe. We want to be the number one choice of Amazon FBA businesses.

Market Analysis
Market Trend

Over the years of human history, businesses have evolved in the way that they are conducted. The emergence of computers and the internet in our society has revolutionized how a lot of things are done in today’s world.  E-commerce is one way in which the internet has changed how businesses are conducted today. E-commerce alone has landed many entrepreneurs so many big-money businesses.

More so, e-commerce has resulted in a faster shipping time rate, and 24/7 services to customers. Products shipped directly from retailers do not process and ship as fast as FBA products. Also, there is delivery tracking through Amazon, thus customers can observe the delivery state of their product.

Target Market

We are a United States-based Amazon FBA business responsible for international shipping and logistics. We will be working with third-party retailers under Amazon, providing our services to countries all around the world.

Sales and Marketing Strategy

We have designed our sales and marketing strategies to revolve around quickness, reliability, safety, secure payment, pricing, and customer service. In our quest to station our business as a major player in the industry, we have come up with the following sales and marketing strategies to help us in promoting our business:

  • We will make sure to introduce our shipping and logistics business to third party retailers who are under the Amazon FBA platform. This we will do by sending them our introductory letters.
  • We will be very quick in bidding for shipping and logistics jobs both from corporate organizations and online retailers.
  • We will not fail to place adverts on newspapers, magazines, and radio and television stations.
  • We will take advantage of the internet and social media platforms such as Facebook, Twitter, Instagram, and the likes to promote our business.
  • We will make use of the direct marketing approach.
  • We will also put our business on yellow page ads
  • We will also make sure to attend relevant local and international expos, business fairs, seminars, etc.

Financial Plan
Sources of Startup Capital

We have been able to deduce the total startup capital we will require to start up our Amazon FBA business. We will need a total of $800,000 to fully launch the business. Each of the partners of the business has been able to raise its share to make up $400,000. The remaining half will be obtained as a loan facility from the bank.

Competitive Advantage

Within just ten years as a case study, the shipping and logistics industry has grown to become much more competitive. To succeed in this industry, therefore, one has to be very creative, proactive, and be able to maintain excellent customer services.

We well know about stiff competition in the industry, and we are very prepared to favorably compete with the leading shipping and logistics businesses.

One way that will benefit us to compete favorably with other leading shipping and logistics companies is the wealth of experience of our management team and our strong shipping network. Our management team comprises of people who are very experienced in their various fields.


What we have above is a simple Amazon FBA business plan sample. The business name used in the business plan sample is ‘Safe and Quick Deliveries Logistics, LLC’. The business will be a United States-based Amazon FBA business that will be working with lots of third party retailers under the Amazon FBA platform.

READ: Making Money From Amazon Delivery

Each of the partners of this business has been able to contribute to the startup capital of $800,000. And so far, a total of $400,000 has been realized.

Leave a Comment