Once in a while, we want a little bit of luxury and comfort in our lives, but we can’t afford it in the long run. That’s why there are businesses like these. They offer you the comfort and luxury you so desire but cannot afford. By paying a fee, one can enjoy this service anything it is needed.

Limousines are beautiful and an elegant means of road transport. They offer class and comfort for those who use it.

Limousine services basically provide an array of beautiful luxury cars for passenger transportation. They are usually requested for by reservation, and they are chauffeur driven. There are juicy prospects in this industry.

If you are interested in starting out this business, then here is a business plan for starting a limo rental business.

Business Name: Luxury Cars Inc

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Luxury Cars Inc has been licensed and registered under the laws of the California State government. Therefore it has fulfilled the statutory requirements to run a luxury car company. The company shall be based in the Beverly Hills area of California. The comfort of our clients in our utmost concern, therefore we shall be leaving no stone unturned in fulfilling this mandate. Luxury cars Inc is majorly a limousine company.

We shall need finances to up our fleet of cars, to include not only Limousines but also other kinds of luxury cars as well. The idea is to bring the fleet to 20 cars.

This business is run by Mr. Alli Krishna, who also happens to be the owner of the business.

Our Products and Services

At Luxury Cars Inc our services include but are not limited to;

  • Provision of limousines and other luxury vehicles for clients for events such as proms, weddings and other family gatherings.
  • We also provide luxury motorcade for funeral processions.
  • We also provide chauffeur and personal driver services.
  • And of course, chauffer driven car rentals.

Our Vision Statement

Our vision is to provide world-class services to our clients at good prices. And for this reason, we train our staff with this purpose in mind.

Our Mission Statement

Our mission is to deliver car services packaged with comfort, luxury, and elegance while maintaining our duty to our investors. We intend to become the go-to luxury car Rentals Company in California and all around the U.S.

Business Structure

This is run by My Alli Krishna, and it comprises of two sets of staff; the technical staff and the administrative / management staff. The technical staff comprises majorly of the drivers and the engineers who maintain the fleet.

While admin staff comprises of the accountants, front desk officers, the schedulers and those in marketing. All these are headed by Mr. Alli himself.

Marketing Analysis

No matter how bad the economy is, luxury cars rental businesses are always considered great investment choices.

And with the U.S. gone past the recession, there is a lot of disposable income available.

This means the people can afford one or two luxuries here and there. And as people, disposable incomes increases, the tourism, and hospitality industry begins to do better. The luxury car industry is also a subset of tourism and hospitality industry, therefore as the tourism industry gets better so do other industries related to it.

The Limousine and luxury car industry brings in over $11 billion yearly while employing over 200,000 people. This includes both drivers and admin staff. With a projected growth rate of 5% every year, there’s a lot of promise in this industry.

Sales and Marketing Strategy

Mr. Alli Shiva was once a manager/scout for a very successful film studio. Therefore he knows a lot of the celebrities and where they hang out. First, we’ll be taking our business to those in the entertainment industry who actually use this service. Then we will also be approaching corporate bodies and pitching to them about our business. The internet and billboards will also come in very handy in our adverts for the company.

Financial Plan

The purpose of this business plan is to get financing for this business. As at now Luxury cars inc just has two limousine vehicles in its fleet. This is a starting point though. A financial backing of $5 million is needed for this venture to kick off fully.

We are expecting to receive VC funding for this to the tune of $4.5 million, while we provide the balance of it.

Competitive Advantage

The Luxury Cars Inc is situated in the Beverly Hills area of California, and this is one place where the rich reside.

Therefore we are situated in the right place. And the company owner also has contacts in the entertainment industry.

Therefore we are sure of getting the company out and what it is that we do.


Though setting up a Limousine service can be capital intensive. With this limousine hire business plan sample though, you can have a headway in what you want to do.

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