Sample Youtube Channel Business Plan Template


YouTube is an online avenue where users could upload videos, view, share, rate and comment on them. It is a video-sharing website which is accessed in the entire globe by users. Its headquarters is at San Bruno, California, United States.

YouTube Video Channel business is a business which is a subset of the digital marketing agencies industry, concerned with creating advertising campaigns and placing of advertisements across various media channels.

This article contains a YouTube Channel business plan sample which could help guide you in writing a good and simple business plan for your YouTube Channel business.

Here is a sample business plan for starting a youtube channel.

BUSINESS NAME: Graham & Jimmy Digital Advertising Consulting LLC.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Graham & Jimmy Digital Advertising Consulting LLC is a YouTube Video Channel business which has been launched to cater for a number of professional services. The business will be offering its numerous quality products and services to clients all over the world, not just in the United States.

Starting up the business would require $300,000 as startup budget. Already, the owners, Graham and Jimmy have been able to raise $200,000 (i.e. $100,000 apiece). The remainder will be obtained as soft loan from the owners’ bank.

Our Products and Services

Graham & Jimmy Digital Advertising Consulting LLC is a YouTube Video Channel business whose sole aim is profit maximization. We want to build a very vibrant YouTube Video Channel which will be able to compete favourably with the leading businesses in the United States and around the entire globe. The following are the products and services which we will be concerned with providing to our customers:

  • YouTube Video Channel advertising
  • Banner advertising
  • Search Engine Optimization (SEO)
  • Rich media advertising
  • Video advertising
  • Lead generation
  • Sponsorship advertising
  • Digital display advertising
  • Social media management

Vision Statement

Our vision in the industry is to create a very vibrant YouTube Video Channel business whose services and relevance will not only be recognised in the United States, but in other countries around the world. We want to be rated as being among the leaders in the industry.

Mission Statement

Our mission is to be a reputable brand that is focused on providing professional and very creative and result-oriented digital advertising services to individuals, businesses, and non profit organizations so as to help them promote their brands and get to a large market audience by means of our YouTube Video Channel.

Business Structure

We are not aloof to what makes a business truly succeeds and thrive in our modern world, especially a business such as the YouTube Video Channel. We know that for a business to fully succeed, it must have a very strong and reliable business structure. This is why we will take very seriously the recruitment process of our business.

The following positions will be occupied by very hardworking, competent, and qualified candidates:

  • Chief Executive Officer
  • Digital Advertising Specialist
  • Creative Director
  • Sales and Marketing Executives
  • Human Resources and Admin Manager
  • Video Editor
  • Online Traffic Generator / Content Creator
  • Accountant
  • Client Service Executive

Market Analysis
Market Trend

The trend in the YouTube Video (Digital Marketing Agencies) industry is that the industry has been benefiting from rapid change from the traditional print advertising to digital advertising in recent years. This trend is not expected to decline; rather it is expected to be on the increase as the years pass.

Target Market

Below we have gathered all of the various groups that make up our target market:

  • Financial Institutions such as Insurance Companies and Banks.
  • Corporate Organization
  • Blue Chips Companies
  • Real Estate Owners, Developers, and Contractors
  • Television Stations
  • Branding and Advertising Agencies
  • Religious Organizations
  • Entrepreneurs and Startups
  • Sport Organizations

Sales and Marketing Strategy

We have been able to consult some of the very best experts in sales and marketing to help us with our sales and marketing.

This is due to the fact that the competition in the industry is very stiff, and we do not want to take with levity the success of our business. The following are some of the ways which we have devised to help us promote our business and compete favourably with our competitors:

  • At the first stage of launching our business, we will do well to spread the word out there about our business. This, we will do by sending out introductory letters of our business, alongside our business brochure to several of the groups which we have identified to make up our target market.
  • We will not relax about advertising our business on radio and TV stations, magazines, and newspapers.
  • We will engage in direct marketing to promote our business.
  • We will not forget to list our business on yellow page ads.

Financial Plan
Sources of Startup Capital

We will require a total startup capital which amounts to $300,000 to fully launch our YouTube Video Channel business. The founders and owners of the business, Graham and Jimmy have been able to raise a total of $200,000.

Plans have been made to source for the remainder from the owners’ bank.

Sales Forecast
First Fiscal Year                   $150,000
Second Fiscal Year               $350,000
Third Fiscal Year                  $600,000

We have above the sales projection of Graham & Jimmy Digital Advertising Consulting LLC. This projection is for the first three years after launching our YouTube Video Channel business. The sales projection has been created based upon the data available in the industry.

It will only serve as a guide to us in our business since it does not take into consideration any future economic downturn in the industry, or the emergence of any strong business rival within the time frame under consideration.


This is a YouTube Video Channel business plan sample with the business name, ‘Graham & Jimmy Digital Advertising Consulting LLC’. This business will be very concerned with offering its quality products and services to its clients anywhere in the world. The business will be owned and managed by the duo, Graham and Jimmy.

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