6 Best Toy Store Franchises to Invest In

Franchises offer unique opportunities to become part of an established and reputable brand with proven business model and robust support.

Have you considered owning a toy store franchise? This can be highly rewarding, especially with a renowned brand with robust growth and cordial investor relationship history.

Toy Store Franchises to Buy

Here, we identify some of the best toy store franchise brands and what they offer.

You’ll find information about the startup costs, an overview of the franchise, the type(s) of support offered, how to join, and other relevant information.

By the end, you should have a full grasp of where to start your journey from. Without further delay, let’s dive right in.

What are Toy Store Franchises?

If you have any doubts about what toy store franchises are about, the answers provided in this section should help resolve that.

The concept isn’t complicated, as these stores sell various toys, games, and other children’s products. Examples include building sets, dolls, action figures, educational toys, and doll houses & accessories.

SEE: Becoming a Toy Tester

Other items sold in toy stores include games, outdoor toys, arts & crafts supplies, party supplies, books, etc.

Unlike ordinary toy stores, those involved in franchising offer investors the opportunity to join the brand, thus expanding its presence in new locations.

Here, the franchisee is given access to the full use of the franchisor’s template and business model.

This guarantees more success as it simplifies the process and helps the franchisor establish a thriving toy store operation.

The best part is franchisees enjoy ongoing support and training, ensuring they succeed with their stores. So, does this sound like a business model you’ll want to become part of?

The following toy store franchises might prove helpful.

6 Toy Store Franchising Opportunities

Are you a prospective candidate looking for toy store franchises to join? You’ll find this section helpful. Some of the top brands in this category include Learning Express and Kazoo Toys.

Others include Brilliant Sky Toys & Books, HobbyTown, Once Upon a Child, Party City, Bricks & Minifigs, etc. Let’s briefly discuss each of these for more clarity.

i. Learning Express

Learning Express prides itself as the number 1 specialty toy franchise in America. Joining this franchise requires meeting its initial investment sum of $177,991 to $373,514.

This amount covers expenses like the initial franchise fee, lease & leasehold improvements, POS equipment & software, POS user access fee, signage, furniture, fixtures & equipment.

More expenses covered by the initial investment amount include organizational & training costs, opening inventory, grand opening advertising, and initial gift card program setup fees.

There are others like insurance as well as additional funds which will serve as working capital. The company’s franchise disclosure document (FDD) contains a comprehensive breakdown of these costs.

ii. Kazoo Toys

Kazoo Toys is a specialty toy store whose franchising program offers you the opportunity to own a thriving business that comes with robust ongoing support and training.

You’ll need an initial investment of about $135k to $360k to join.

Other details for joining include an initial franchise fee of $39k, cash requirement of $100k, net worth of $250k, and royalty fee amounting to 6% of gross sales.

In terms of financing provisions, no in-house financing is available. However, you may qualify for its third-party financing provisions.

Such financing covers critical aspects of the program, like franchise fees, startup costs, equipment, inventory, accounts receivable, and payroll.

With this franchisor, you get all the help you need through its ongoing support provisions.

iii. Brilliant Sky Toys & Books

Brilliant Sky Toys & Books is another toy franchise you can own with the right investment amount. You’ll need around $196k to $424k to join its franchise program.

This amount includes a franchise fee of $35k and a cash requirement of $150k. A royalty fee of 5% of gross sales will be paid continuously throughout the ownership term.

Regarding term limits, Brilliant Sky Toy franchisees get to hold or own their franchises for a term of 5 years, which is renewable.

Regarding financing, this franchisor maintains third-party relationships with partners that offer financing covering vital areas of operation such as inventory, franchise fees, startup costs, and equipment.

iv. HobbyTown

With 565 team members, over 100+ locations, and a presence in 39 states (and growing), HobbyTown is one toy franchise to consider joining due to its vast potential.

This franchise offers you a proven turn-key operating system that guarantees your success as its partner. Robust training and support are also provided on an ongoing basis.

Since it was founded in 1969, HobbyTown has grown its units to around 109 as of 2022. You can join this rapidly expanding franchise program with an investment sum of $323k to $588k.

This is in addition to a franchise fee of $49k, a cash requirement between $100k & $200k, and a worth of $500k. Veterans get a massive $10k discount on the franchise fee.

What more? This toy store franchise offers you a renewable franchise term of 10 years in addition to in-house and third-party financing provisions that cover the franchise fee, startup costs, equipment, and inventory.

v. Once Upon a Child 

The Once Upon a Child toy franchise is one to consider regarding new and used children’s clothing, equipment, furniture, and toys.

Joining this program comes with an initial investment of around $276k to $417k. It first launched operations in 1984 and has grown to over 400 units.

The term of the agreement is for ten years and renewable when the franchisor meets certain conditions.

Once Upon a Child maintains third-party relationships with partners who offer financing to qualified candidates. Such provisions cover franchise fees, startup costs, equipment, and inventory.

vi. Bricks & Minifigs

If you’re a Lego enthusiast, you’ll find the Bricks & Minifigs franchise exciting, as it allows you to own a business that revolves around what you love.

You can start the ownership process with an initial investment of $99k to $225k. Veterans are appreciated for their service to the nation through the franchisor’s 20% discount on the franchise fee.

Bricks & Minifigs have ongoing fees consisting of the royalty and ad royalty fees of 6% & 1% of gross sales, respectively.

This franchisor also has in-house financing provisions that cover vital areas like inventory and franchise fees.

Its third-party financing provisions cater to the franchise fee, startup costs, equipment, inventory, accounts receivable, and payroll.

Have you found this article helpful? Properly using the information provided will help you achieve your toy store franchise investment objectives.

Explore each of these and compare them for the best results.

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