You want to startup a SEO Agency and you’ve heard that having a business plan is one of the first step you must take if you want your startup to succeed.

So, you want to create a business plan but you don’t know how to go about it. If this describe you, then you are in the right place.

This post is all about SEO Agency business plan. You are free to use it as a template in creating your own


Here is a sample business plan for starting a search marketing business.

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Cost of Starting
  • Sources of Capital

Executive Summary

NetPlus SEO Agency is a registered incorporation located New York in the United States. The company was created to meet the need of online entrepreneurs who require Search Engine Optimization for their websites and blogs. From the research made, it was discovered that the SEO Agency Industry expanding is growing and expanding very rapidly.

With more and more people using the internet, internet based advertisements are gradually taking over from the traditional media advertising. One of the means by which online entrepreneurs showcase their products and contents is through their blog and website.

For these websites to attract visitors and prospects, they must rank well in search engines; hence the need for SEO- Search Engine Optimization. Because of this, there is a high demand for SEO services. We have decided to take advantage of this opportunity by starting a SEO Agency called NetPlus SEO Agency.

NetPlus SEO Agency will comprise of competent teams who are armed with SEO expertise. With their help, we make sure to provide quality services and deliver effective results to our clients. We will also make excellent customer service our priority. And operate in a conducive working environment.

NetPlus SEO Agency is owned by Mr. Kennedy Smith and a partner, Mr. Fred Edwards. Mr. Ken is a Computer Scientist who is well grounded in web developing, coding, and search engine optimization. Mr. Fred is an online business coach who has carved a niche in online visibility and digital marketing. He has helped many online businesses gained visibility and acquired high paying clients through digital marketing.

The duo aims to combine their experience and expertise together to build a formidable SEO Agency in New York and United States at large.

Vision Statement

To become a reputable SEO Agency that is highly sought after by high paying clients all through the United States within the next five years.

Mission Statement

To always satisfy our clients by providing quality services that deliver the results that our clients want so that they will only come back for more but also bring others with them.

Business Structure

We know that having a good business structure is essential if we want to achieve the vision for NetPlus SEO Agency.

This is why we make sure to put the right business structure in place by hiring employees that are competent and committed to helping us actualize our vision. Our business structure consists of:

  • Chief Executive Officer
  • Digital Marketing Strategist
  • SEO Specialists
  • Content developer
  • Web/Blog developer
  • Blog Consultant
  • Administrative Manager
  • Accountant
  • Client Service Executive

Products and Services

Knowing that SEO is very versatile, we are offering wide range of services that will cater from the different needs of our clients. Some of our services are:

  • SEO Auditing
  • SEO Competitor Analysis
  • Keyword Ranking
  • Link Building
  • Keyword Research
  • Google Analytic analysis
  • SEO Website Design
  • SEO Copywriting
  • Web Base Applications and Software

Target Market

We know that there are some individual and corporate organizations whose businesses rely on Search Engine Optimization to function effectively. These are the people we are targeting. They include:

  • Corporate Organizations
  • Big Giant Ecommerce Business
  • Branding and Advertising Agencies
  • Online Entrepreneurs
  • Blue Chip Companies
  • Public Corporations

Sales and Marketing Strategy

In order to achieve our goal of becoming one of the most sought after SEO Agency in the United States, then we need to have a highly effective sales and marketing strategy. This is why we want to put in place competent and highly experienced sales and marketing teams that will be helping us develop result oriented online and offline marketing strategies.

Some of the sales and marketing strategies we intend to use to put our SEO Agency in forefront are:

  • Operating an official website that ranks well on search engines.
  • Using Content Marketing to promote our SEO Agency on Social Media Platforms like Facebook, Twitter, LinkedIn and YouTube
  • Installation of Billboards in strategic location in United States.
  • Reaching out and pitching our services to individuals organizations that need them
  • Advertising our SEO Agency on relevant media outlets.

Cost of Starting

For us to set up a top notch SEO Agency, we will need a total amount of $280,000. This will cover This will cover the cost of registering the business, renting office an space and equipping it, acquiring internet facilities, purchasing website applications, launching of websites and the cost of marketing both online and offline. It will also cover the salaries of staff for the first three months of operation.

Sources of Capital

Mr. Ken and Mr. Fred has pooled their resources together and raise about $100,000. They have also gotten $80,000 soft loans from their friends and families. They are already processing a bank loan to raise the remaining $100,000.

I am sure you found this SEO Agency business plan very useful. Like I said, you can use it as a template to create your own. I wish you success in your SEO Agency startup.

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