Sample Poultry Farming Marketing Plan Template

In this article, I would love to share a sample of a poultry production marketing plan.

A good marketing plan entails putting down who your target market is and how exactly you intend to get your products to your target market.

Here is how to write a poultry farm marketing plan sample.

Poultry Farming Marketing Plan


Our Products and Services

Smith Baker Poultry Farms, LLC is a poultry farming business that will be situated in Maryland, Baltimore; and it will be committed to providing its services in the following areas:

Market Trend

The sales revenue in the poultry farming business has soared in the past few years.

This is mainly due to consumers’ increasing demand for chickens and eggs as a result of the ongoing campaigns concerning the health benefits of chickens and eggs.

Health experts believe chickens and eggs are a better source of protein.

One notable trend in the industry is that, as a result of technological improvements, poultry farmers have now been able to confidently predict and produce the needed quantities of chickens and eggs at a particular time.

Target Market

Smith Baker Poultry Farms, LLC is in the poultry farming business to make profits.

A lot of efforts have been made to ensure that the products of our poultry farming business fill every part of the United States, not just Baltimore.

We have undergone thorough market research and determined the target market for our poultry farming business. Our target market includes the following groups:

  • Individuals
  • Households
  • Restaurants
  • Hotels
  • Fast food eateries
  • Agriculture merchants

Competitive Advantage

The poultry farming business is one agribusiness that is highly reputed to be very profitable.

This is why it is most likely that you will find lots of entrepreneurs heading in the direction of this business. In the United States, there are many commercial poultry farmers.

In the United States today, recent statistics show that over 2 million farms encompass more than a total land area of 900 million acres. These figures indicate a lot of farmers in the United States.

However, the competition is not as stiff as in some other industries.

In the United States and most other countries, the government has been encouraging entrepreneurs to go into agriculture –a more significant industry than the poultry farming business.

This, in essence, is to help promote the country’s productivity and boost exporting power.

Smith Baker Poultry Farms, LLC has recognized the competition in the industry regarding selling poultry farm produce to consumers all around the United States.

We have been able to diligently carry out our research and uncover some of the areas we will be able to seize the market.

One of such ways is how much we intend to sell our chickens and eggs. We want to ensure we sell our poultry farm products at affordable yet competitive prices in the industry.

Another way we intend to seize the market in our poultry farming business is to make sure we establish a good network with some of the strong players in the industry.

We want to make sure we form strong business relationships with top agriculture merchants, including poultry feed and medication suppliers and consumers of our products.

Also, we have procured some of the best and latest poultry farming equipment and tools. This will tremendously help us produce our products in commercial quantities and significantly reduce stress.

Lastly, we have secured some of the industry’s best and most highly experienced employees to work for us.

All our top employees are well experienced in the poultry farming business.

Sales and Marketing Strategy

We have been able to conduct detailed research on the poultry farming industry in the United States, and we have concluded that a lot of the poultry farming businesses do not do well because of their inability to sell off their products to a larger market.

With the help of some sales experts, we have developed several sales and marketing strategies.

  • First, we will ensure we introduce our poultry farming business to individuals, householders, and several strong players in the industry.
  • We will create a website for our poultry farming business for our customers.
  • We will use affiliate marketing to help promote our poultry farming business.
  • We will not forget to place ads on television, radio, business, and agriculture-related magazines, and social media platforms such as Facebook, Instagram, Twitter, etc.
  • We will also ensure to engage in direct marketing constantly.

Pricing Strategy

Several influencing factors go a long way in determining the prices of our poultry farm products. For us to have reasonable costs, product costs secured an excellent location in Maryland, Baltimore, for our poultry farming business.

Also, we will select good breeds that will ensure we get good harvests, and we will make sure we cut down to the barest minimum, the cost of running our poultry farm.

The poultry farming business is one where farmers set the prices of their products based on discretion.

We will make sure the costs for our products are reasonable to our customers and, at the same time, competitive enough to guarantee us some substantial profits.

DOWNLOAD: Starter Manual on Poultry Business