In this article, I have prepared a detailed agro product marketing plan sample to guide you through the process.
I believe you know what a marketing plan is and what is supposed to be in a marketing plan, so let us delve right into the marketing plan sample without delay.
Agro Product Marketing Plan
Our Products and Services
Philips Tobias and Family Farms Ltd is an agricultural farm that provides organic and non-organic agricultural products to consumers in the United States.
Our agricultural farm will be located in Quebec, the United States, and it will be committed to providing rural products in commercial quantities to all consumers in the United States. The following are some of the areas we will be focusing our resources on:
- Grain cultivation (such as wheat, millet, oat, cereal, etc.)
- Vegetable cultivation (such as tomatoes, cabbage, etc.)
- Fruits plantation
A popular market trend in the agricultural farm industry is that the industry is still not saturated, never mind that the industry has existed since immemorial. There seem always to be new areas to explore in the agriculture industry.
Also, with the advancement of technology, the production process has been dramatically improved.
There is another growing trend in the industry today. The government has continuously been encouraging people to go into the agricultural farming business to increase the nation’s production and improve the chances of self-sustainability.
Our target market is made up of every single person since all consume agricultural products. Specifically, our call will be targeted at the following groups:
- Individuals and householders
- Companies that rely on agricultural products for raw materials.
Entrepreneurs are encouraged today to go into the agricultural farming industry, where huge incomes are generated annually. For this reason, there has been a rising growth in the number of rural farming businesses in the United States.
According to statistics, there are currently more than 2 million farms in the United States, spanning over 900 million acres of land. This has seen some increased levels of competition in the industry.
Philips Tobias and Family Farms Ltd will be committed to doing all that it takes to seize the market. We have conducted detailed research and seen areas where we could take advantage of the industry. We have devised several ways to tackle the ever-growing stiff competition in the industry.
One such way in which we will be able to tackle the ever-growing competition is by selling our agricultural products at reasonable and competitive prices.
Another way in which we will be able to tackle the ever-growing competition is by ensuring we cultivate and nurture strong business networks and maintain excellent management.
Another such way is that we have been able to organize our agricultural farm in such a way as to take full advantage of all the agricultural production areas in crop cultivation.
Lastly, we will ensure we provide strong motivation to our employees to keep them delivering their best and working with us to reach our desired business heights. We will ensure we create many exciting bonuses and incentives for our employees all year round.
Sales and Marketing Strategy
After conducting a thorough market analysis and considering our competitive advantage in the agriculture farm industry, we have realized several important ways we can promote and market our agricultural products.
Also, our experts have been able to offer their expertise in ensuring these market strategies will effectively promote our business and agricultural products. They are as follows:
- We will ensure we cultivate and strengthen our business networks with companies that rely on agricultural products as raw materials.
- We will do well to introduce our business and agricultural products to the various production companies, individuals, and householders, ensuring we send out our business brochure, fliers, and business card to them.
- We will make sure to engage in direct marketing.
- We will use various social media platforms, such as Facebook, Instagram, Twitter, etc., to promote our business and agricultural products.
- We will not hesitate to promote our business and agricultural products on radio, television, business-related and agriculture-related magazines, newspapers, etc.
There are indeed several factors that could result in the selling of agricultural products at excellent prices.
Amongst the many factors are: location, climatic condition, etc. This is why we have been able to select a suitable place for our agricultural farm and select good seeds to produce a good harvest.
We have been able to study the prices offered in the industry; however, one thing that sticks out is that most of the prices available are based on discretion.
Considering the influencing factors, the prices for our agricultural products will be reasonable and affordable, and they will be a price to beat in the industry.