Pita Pit Franchise Cost, Fee & Opportunities [2024]

Pita Pit Franchise

Pita Pit is a quick-serve restaurant that specializes in creating healthier menu alternatives to the usual fast-food offerings. This restaurant concept was founded by business partners Nelson Lang and John Sotiriadis in 1995. Pita Pit began its franchising operations in 1997.

Calling it the Fresh Thinking-Healthy Eating opportunity, this restaurant franchise considers itself the future of quick casual food service. The Pita Pit franchise is seeking to open franchise units across the world with interested investors being a key focus of this expansion drive.

As a Pita Pit franchisee, you aren’t only benefiting from a company with a proven business model but also one that is sure to turn a good profit.


Pita Pit is the restaurant franchise to consider if you seek for flexibility and simplicity of operations. How is this so?

This franchisor operates an easy-to-adopt business model. Here, franchisees get to choose whether to operate a free-standing building with a drive-thru or in site their outlets within a retail center in an end cap.

Whatever store model you choose to operate, Pita Pit has years of experience behind it to help you succeed. You get comprehensive support covering a wide range of areas as will be discussed shortly.

Site Criteria

Though Pita Pit will help with site selection, an ideal site for locating its restaurant includes an area of about 1,000 to 1,500 sq ft. Other features include strong employment within the surrounding area, end cap and main road visibility (within a retail space).

Such a location must have a strong daytime population, high foot traffic as well as high vehicular traffic areas. Good visibility is also a major criterion.

The Ideal Candidate

Pita Pit is seeking franchise candidates that fit its definition of drive, determination to succeed as well as passion. So, if you are passionate and excited about bring a healthier menu alternative to the market, you are exactly the right fit for this franchisor.

Other requirements include prospective franchisees, who want to take advantage of steady growth in consumer trends towards quick, fresh and healthy meals.

What more? Dedication to promoting the brand is key. If you feel you possess any of these features, then Pita Pit will gladly partner with you in setting you up for success.

Financial Requirement

Pita Pit has a set of financial requirements that include the estimated initial investment of about $216354 to $435,102.50. Others include a liquid cash requirement of $75,000 and royalty fees consisting of an ongoing royalty fee and an ad royalty fee of 5 and 1% of gross sales respectively.

A breakdown of the estimated initial investment will include an initial franchise fee of about $24,000 top $30,000. There are also initial rent & security deposit ranging from $2,400 to $10,000, opening cash of $500 to $1,000 and leasehold improvements which costs anywhere between $79,789 and $225,299.

The estimated initial investment also includes business license costs of about $200 to $1,000, insurance of $1,500 to $4,500 and store launch and daily discipline marketing program package of $2,500 to $3,000. Legal & accounting fees take up $500 to $2,500, with initial furniture, fixture and equipment package going for $71,560 to $110,737.

Other cost breakdowns include staff & management training expense at $1,000 to $3,200, uniforms at $1,200 to $1,900 and initial inventory package within the range of $5,000 to $8,000. Coca-Cola freestyle program fee ranges from $0 to $241.50, local advertising takes up 1% of net sales, laptop computer costs $405 to $725 while additional funds for a period of 3 months ranges from $25,650 to $31,500.


Pita Pit provides financing to cover several areas of its operations. However, such financing isn’t provided in-house. Rather, it is made possible through its partnership with third-party financing sources. These offer to finance covering multiple areas like payroll, accounts receivable, the franchise fee, start-up costs, equipment, and inventory.

Veterans aren’t left out of Pita Pit’s financing plans. As a way to honor them for their services to the country, the franchisor has waived off 20% off the franchise fee. This discount helps veterans easily pay the discounted franchise fee.


Pita Pit franchisees get support covering vital areas of their operations. This helps with productivity as well as growth and profitability. Support includes the broad categories of ongoing and marketing support. Under its ongoing support, franchisees gain access to Pita Pit’s purchasing cooperatives, use of its proprietary software and its toll-free line.

Other benefits include meetings & conventions, a grand opening ceremony, online support, security & safety procedure, field operations, site selection as well as its franchisee intranet platform. Marketing support includes cooperative advertising, use of its ad templates, and regional advertising.

Others are social media advertising, SEO, website development, email marketing, and loyalty programs. These are beneficial to the stability of its franchise operations and guarantee more success for franchisees.

Pita Pit Franchise Term And Renewal

Pita Pit has set a standard as well as renewal terms for new franchisees. The length of the initial franchise term is 10 years. However, at the expiration of the term, franchisees can apply for renewal. Term renewal isn’t automatic as franchisees need to have met certain requirements. Such requirements are contained in the FDD.

Getting Started

If you feel Pita Pit is the right fit for you, you can begin the process by reaching out. However, this step isn’t only restricted to the franchise application alone. You can also ask for more information about the opportunity.

Apart from its online form, other ways of reaching the franchisor include calling its mobile number on 208.765.3326 or email it on [email protected].

  • Training

Training is an essential part of the process after signing the franchise agreement. Before attending the training program, you are expected to complete Pita Pit’s pre-work assignments. Duration for training depends on multiple factors, some of which include dynamics, group size, and your specific needs.

However, onsite training typically lasts between 43 to 50 hours while training at headquarters lasts 39 hours. All new franchisees must attend this training program in addition to their managers if any.

There you go! The information included in this article has provided an overview of what Pita Pit is about as well as how to explore the investment opportunities available. Whether you are interested in finding further details or proceeding to application or both, you only need to contact the franchisor for such discussions and procedures.