It is estimated that there are more than 300 million pets in the United States. This number is not going to decline any time, rather, it is going to be on the increase each single year.

Starting a pet waste removal business may just be the right thing to do. It is not only easy and cheap to start, but it very promising too, as long you know your way around.

As part of the fundamental steps you will have to take in starting this business, is to write a good business plan. In this article, however, I have prepared a pet waste removal business plan sample to aid you in the process.

Here is a sample business plan for starting a pet waste service business.

BUSINESS NAME: Oliver Cleaners Ltd.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion


Oliver Cleaners Ltd is a duly registered and licensed business which will be stationed in central Detroit, Michigan, United States. It will be a business that will particularly be interested in providing its customers with a number of products and services such as pet poop scooping, sales of litter boxes, sales of poop bags and waste bins, deodorizing of customer’s deck or patio, etc.

Oliver Cleaners Ltd will be owned by the Wilsons, and they have been able to secure a part of the total startup cost required to start the business in Detroit. The other part will be borrowed from the bank to complete the total of $60,000 required to start the business.

We are in the pet waste removal business for the sole purpose of making profits. We want to be renowned as the number one choice for customers when it comes to handling waste from their pets. However, we are very keen on offering very quality products and services to our customers.


Oliver Cleaners Ltd pet waste removal business is a business in the industry which will be like no other when it comes to offering quality services. Our business has been launched basically to provide a number of services, most important of which, is making sure to help customers to fully dispose their pet waste and manage the disposal properly and hygienically. The following are the products and services we will be offering our customers:

  • Pet Poop Scooping
  • Sales of Litter Boxes
  • Sales of Poop Bags and Waste Bins
  • Deodorizing of Customer’s Deck or Patio
  • Treatment of Spots created by Pets
  • Training
  • Consultant Services


Our vision in the industry is to become like no other when it comes to delivering quality and trusted products and services to all our customers in the whole of the United States.


Our mission is to make sure to wow our customers and exceed their expectations. This, we will do by providing quality products and services as well as become committed in providing value-added benefits to our customers just to ensure their satisfaction.


It is important to build a very strong business structure because a good business structure will ensure we are able to achieve our goals. For us to be able to achieve our business vision and mission, we will make sure to hire nothing short of the most capable hands.

We will recruit employees who are honest, competent, hardworking, and experienced. Below is the business structure for our pet waste removal business:

  • Chief Executive Officer
  • Human Resources and Admin Manager
  • Manager
  • Accountant / Cashier
  • Marketing and Sales Executives
  • Cleaner
  • Driver
  • Front Desk Officer

Market Trend

The trend in the industry is that the number of pet owners is growing rapidly. The number of pets owned in the United States far exceeds more than 300 million, and the owners of these pets are not interested in handling the waste of their pets or any stains caused by them.

Target Market

Our target market includes the following groups:

  • Individuals
  • Households
  • Condominiums
  • Pet stores
  • Apartment Complexes
  • Veterinary Services
  • City Parks


In the course of starting our pet waste removal business, we conducted a thorough market research on the most suitable location for our business. This research will help us to be able to compete favourably in the industry. Also, we have been able to come up with several sales and marketing strategies which would go a long way towards helping us to stand in the face of any competition in the industry.

They are as follows:

  • We will make sure to start by distributing our business fliers and brochure to residents in Detroit, Michigan, United States.
  • We will engage in direct marketing to promote our business to prospective customers.
  • We will encourage both our employees and customers to use word of the mouth to promote our business.
  • We will not hesitate to advertise our business in local newspapers, magazines, radio and TV stations, etc.
  • Also, we will have a Facebook page, as well as Instagram and Twitter accounts.

Source of Startup Budget

We will require a total of $60,000 to be able to start our pet waste removal business in Detroit, Michigan. This $60,000 will be sourced from both the owners’ investments and savings, and from the bank. So far, the Wilsons have been able to raise $40,000. The remaining $20,000 will however be obtained as soft loan from the bank.


We have been able to conduct thorough researches, and the data we collected are verifiable in the industry. Below is a sales forecast for our business for the next three fiscal years of starting up Oliver Cleaners Ltd.

First Fiscal Year                    $300,000
Second Fiscal Year                $4,500,000
Third Fiscal Year                   $850,000


Above is a pet waste removal business plan. This business plan bears the name, ‘Oliver Cleaners Ltd’. The business will be located in central Detroit, Michigan, and it will be focused on offering a number of pet related services such as pet waste removal and cleaning. The business will be owned by the Wilsons.

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