Sample Pet Sitting Service Business Plan


Do you intend to start a pet sitting business? If your answer is yes, don’t start until you read this article.

You see, before you start your pet sitting business, it is good to first of all create a business plan.

Doing this will help you to know the direction your pet business is going and what you need to do to get there.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

So, it is necessary for you to create a business plan for the pet business you intend to start and this article will show you how to do that.

Here is a sample business plan for starting a pet sitting business.

BUSINESS NAME: Petty Pet Sitting Home

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Cost of Starting
  • Sources of Capital


Petty Pet Sitting Home is a registered pet sitting business that will be founded in the Washington DC in the United States.

Starting Petty Pet Sitting Home was born out of the desire to make pet owners and their pets happy. Many pet owners don’t have the time to give their pets quality attention and most pet sitting homes that are around here are not providing satisfactory services.

The few pet sitting business that provide quality services charge very exorbitant prices that most pet owners cannot afford. This has caused discontents among pet owners who need a pet sitting home that offers top notch services at affordable rates.

It is because of this challenge that pet owners are facing that made us decide to start a pet sitting business. The aim of Petty Pet Sitting Home is to provide a pet sitting business that is satisfactory and affordable for pet owners.

Our pet sitting business will boast of top notch facilities for pets, conducive environment and a very satisfactory customer services. We will make sure that we hire highly experienced and competent staffs who are hardworking and dedicated to the business.

The business goal of Petty goal is become the most patronized pet sitting business in the whole of United State and we intend to achieve this goal by providing quality services to pet owners at affordable prices.

Petty Pet Sitting Home will be a family business that will be run by Dr. Patrick Shaw and Mrs. Alice Shaw. Dr. Patrick Shaw is a pet behavioral psychologists whose experience and expertise in the field of pet psychology makes him have a keen understanding of pets and helps him relate very well with pets. He has been consulted for various pet sitting business all over United States for the past 35 years and have now decided to set up his own pet siting business.

On the other hand, Mrs. Alice Shaw is a business analyst that has been working with small businesses for more than 30 years now. The couple aim to put their experiences together to create a viable business that will rock the pet sitting industry.


Our vision is to be the most highly patronized pet sitting business in the whole of United State and South America within the period of twenty years.


Our mission for the business is to make pet owners happy by providing excellent pet sitting services that are very affordable for pet owners.


We know that in order for us to achieve our goal of becoming one of the leading pet sitting business in the whole of United States and South America, we must put a viable business in place. This is why we will give all it takes to hire competent staffs who have the competence and qualities we need in achieving the goal of setting up a pet sitting business. The business structure will comprise of:

  • Chief Executive Officer
  • Administrative Manager
  • Human Resource Manager
  • Pet Trainer and Pet Handler
  • Veterinary Doctor
  • Marketing and Sales Executives
  • Accountant/Cashier
  • Security Guards
  • Cleaners


In order to explore various aspect of the business, Petty Pet Sitting Home will offer a wide range of services which will comprise of

  • Pet day care
  • Pet boarding
  • Pet grooming
  • Pet washing
  • Obedience Training
  • Pet health care services
  • Sales of pet foods
  • Sales of pet body wash
  • Sales of pet clothes
  • Sales of pet toys and gifts


We carried out a comprehensive market research to find out the set of people that will be interested in our pet sitting business. Based on that research, our target market will be busy professionals, business owners and college students who have pets and do not have the time to take care of them.


We have hired a marketing consultant to help us come up with effective marketing campaigns that will help us get customers. We are planning to adopt both online and offline marketing campaigns which include:

  • Advertising on television
  • Printing of our pet sitting business brochure and distributing it to small business owners and workers in corporate organizations
  • Putting instructional videos on pet care and trainings on YouTube
  • Sharing value laden contents about pets on Facebook and many more


The total cost we have estimated to start up is $300,000. This will cover the cost of everything we need to set up the pet sitting business and also the salary of our workers for the first three months.


Mr. and Mrs. Shaw have pooled their resources together and generated $150,000 for the business. They plan to raise the remaining $150,000 by obtaining $50,000 soft loans from their family members and loved ones and $100,000 from the bank.

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