Casinos basically are facilities where various gambling activities are carried out. Casinos are mostly built very close to or in hotels, entertainment centers, restaurants, tourist attractions, etc. In the United States of America alone, statistics has it that there are more than 5,300 registered and licensed casinos.

If you have considered starting up an online casino business, then I believe you must have fulfilled all the necessary requirements for starting up the business. Now that you are set to write a business plan for your online casino business, this article will help you towards writing a good and simple business plan for your online casino business.

Here is a sample business plan for starting an online casino.

BUSINESS NAME: Merry City Casino Company.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Merry City Casino Company is a well registered and licensed online casino business in Las Vegas, United States.

It will be very focused on offering its products and services to its customers all around the world while ensuring it conforms to the laws of Las Vegas and the United States.

Merry City Casino Company will be a family-based online casino business which will be owned and managed by Mr Thomas and his family. Up until now, Mr Thomas has been able to raise a total of $400,000 out of the $900,000 which is required for starting up the business in Las Vegas.

Our Products and Services

Merry City Casino Company is an online casino business that will be located in Las Vegas, United States. We will do everything within the laws of Las Vegas and the United States in the course of running our online casino business.

We are in the Global Casinos and Online Gambling industry for the sole purpose of making profits. We have the following as our products and services offering:

  • Gambling machines
  • Online legal casino gaming services
  • Gaming Tables
  • Accommodation
  • Operating licensed casino gaming facilities
  • Food and Beverages
  • Operating online legal gaming facilities

Vision Statement

Our vision in the gambling industry is to grow and nurture an online casino business which will not only compete favourably with other leading online casino businesses in the United States, but become a major competitor to top gambling businesses all around the world. We want to station our online casino business as the number one online casino brand in the whole of Las Vegas, United States.

Mission Statement

Our mission in the online gambling industry is to grow an online casino business that will be able to fully promote casino and gaming activities not just in Las Vegas, but in the whole of the United States. We are in this business to be able to generate as much profits.

Business Structure

We have our sights on becoming the number one online casino business in Las Vegas, and also to be able to favourably compete with the leading online casino businesses in the world. We will not be able to accomplish this vision if we do not work in line towards achieving it.

So far in our research, we have found out that one major thing that makes businesses succeed is a good business structure. This is why we will do very well to hire only employees that share our business vision, and possess the right qualities to be able to work with us. The following are the various roles in our business which we will hire employees to occupy:

  • Chief Executive Officer (CEO)
  • Accountant
  • Casino Centre Manager
  • Sales and Marketing Officer
  • Customer Care Executive
  • Casino and Games Instructor
  • Cleaners

Market Analysis
Market Trend

A person who has been following the Global Casinos & Online Gambling industry trend would realize that the industry was one of the many that were terribly hit by the recession. However, the industry is currently doing very well, and there is improvement despite the fact that it has not been able to get back to its former self.

Target Market

The following groups are what we have found to make up our target market:

  • Working Class Adults / corporate Executives
  • Government Officials
  • Entrepreneurs / Business People
  • Celebrities
  • College Students
  • Sports Men and Women
  • Tourists

Sales and Marketing Strategy

Having contacted top sales and marketing experts, we have been able to direct our sales and marketing strategies towards the direction of our business goals. The following is how we have resolved to promote our business to our prospective customers:

  • First, we will make sure to open our online casino business by throwing up a very big party.
  • We will make sure to advertise our online casino business on various media such as newspapers, magazines, radio and TV station.
  • We will do very well to promote our online casino business on the internet. This, we will do through social media sites such as Facebook, Twitter, Instagram, and others.
  • We will make sure to send out introductory letters of our online casino business to various schools, sports club, households, and corporate organizations.

Financial Plan
Source of Startup capital

From the feasibility study we carried out, and also from the research we conducted on the market, we have been able to realize how much we will need to start up our online casino business in Las Vegas, United States. We will require a total startup capital which amounts to $900,000. This startup capital will be sourced from the owner’s investments and sales of assets, and also from the owner’s bank. So far, we have been able to realize a total of $400,000 from the owner and his family. The remaining $500,000 however, will be obtained as soft loan from the owner’s bank.

Sales Forecast

First Fiscal Year $300,000
Second Fiscal Year $600,000
Third Fiscal Year $1,000,000

Above is our sales projection for Merry City Casino Company. This sales projection is a result of the available statistical data we were able to obtain in the industry. It will prove to be an estimated projection of our financial revenues for the first three years after startup.


This plan is an online casino business plan sample that carries the business name, ‘Merry City Casino Company’.

This online casino business will be located in Las Vegas, United States and it will be very concerned with providing its many products and services to its customers all around the world.