This article focuses on providing a business plan especially to entrepreneurs with interests in this field/area of business, but with little or no knowledge on how to put in place a convincing plan that will attract funding.

This article will be discussed under the following sub-headings;

Here is a sample business plan for starting a mobile car wash.

  • Executive Summary
  • Our Core Services
  • Our Vision
  • Our Mission
  • Target Market
  • Competitive Advantage
  • Sales and Marketing Strategy
  • Sources of Revenue
  • Revenue Projection
  • Payment Options
  • Publicity and Advert Strategies

Executive Summary

Sparkle! Automobile Carwash to be located in the heart of Wisconsin’s busiest district is posed to be the carwash of choice to both high end and low end clients.

Providing services that will include automated car washing, truck and bus car wash, automobile cleaning and polishing services among other related services to be provided, the provision of these services will be guided and driven by high professionalism and attention to detail, all poised at ensuring our clients are satisfied.

Our Core Services

The provision of car wash services will be driven by core service areas that include truck and bus washes, car detailing services, automobile cleaning and polishing services among several other related services areas. Extra car wash related services will be carried out at no extra expense by the client. This is targeted at building client/customer loyalty.

Our Vision

At Sparkle! Automobile Carwash, our vision is to build a carwash business that will compete favourably with other major carwash businesses. Within the first three years of commencement of business, we plan on achieving a steady and robust growth, and to be among the 5 top tier car washing business outlets in Wisconsin, eventually spreading our services to other states within the United States.

Our Mission

Our mission at Sparkle! Automobile Carwash is to provide the best car washing and auto detailing business services at cost effective rates to our clients, while also making robust gains, ensuring that our business interests are well secured and protected through the creation of a platform for mutual trust between us and our esteemed clients.

Target Market

Our target market will include a wide segment of businesses that will include both corporate and individual clients, with fleet of cars. Some of these include households, government institutions, car rental and taxi services, haulage companies, car rentals and corporate executives among others.

These will form a chunk of our target market share, as they will allow us to compete favourably within the carwash business industry.

Competitive Advantage

What will stand us out from the rest of our competition is the extra effort we will be putting to ensure that we go the extra mile in the provision of superior services to esteemed clients.

Part of the extra effort we will be taking will include the inclusion of additional carwash related services such as need based customization of our services to ensure clients with specific needs are adequately attended to.

Also, motivation of our workforce will be taken seriously through continual review of our wage system to ensure that we have one of the best remuneration packages in the industry.

Sales and Marketing Strategy

The sales and marketing strategies to be adopted by Sparkle Automobile Carwash is the establishment of a world class marketing department under the supervision of the best sales and marketing professionals.

This will be in addition to the location of our business which is in a high density area, with high volume of traffic, raising the likelihood of increased patronage for our businesses interests.

Sources of Revenue

Out source of revenue generation will come primarily from the services we offer. These services that will help in revenue generation include car detailing services, car washing and polishing, car and truck washing services, bus washes and several other car washing complimentary services we will be offering. These will form a primary source of where our revenues will be generated.

Revenue Projection

With the current trends within the carwash industry, including the indices of growth and several other key factors, we have come up with a 3 year period revenue projection that will see our revenue generation attaining healthy levels.

However, factors such as recession and natural disasters have been discounted in arriving at our revenue projection figures. Below is a summarized presentation;

  • First Year $230,000
  • Second Year $480,000
  • Third Year $600,000

Payment Options

A variety of payment options will be adopted at Sparkle Automobile Carwash. These are to adequately cater for the unique needs of our clients and to reduce the stress associated with payment for services.

Among the payment channels to be used are POS machines, mobile banking payment platforms, acceptance of cash payments, credit cards and acceptance of cheques among other options.

Publicity and Advert Strategies

The publicity and advertising strategies to be adopted include a wide range of options which include paid adverts in both print and electronic media, the use of social media platforms to create awareness on the services rendered, and also the erection of billboards, all targeted at showcasing our services to a wide section of our target market.


This is a mobile car wash business plan sample, written with the sole aim of providing guidance to entrepreneurs interested in starting their own mobile car wash businesses, but with inadequate knowledge on how to write out a good business plan.

Following the steps provided by this article, the entrepreneur is adequately given the right guidance to succeed.

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