Sample Micro Distillery Business Plan


Writing a business plan is not an easy feat. It is one task that requires time, commitment and energy. But one thing could make this really easy and that is a sample to work with.

So, if you are thinking of starting your own business and need a sample to help you out, here is a micro distillery business plan for you.

  • Business Overview
  • Vision Statement
  • Mission Statement
  • Management Structure
  • Products and Services
  • Market Analysis
  • Target Market
  • Competitive Advantage
  • Marketing Strategy
  • Financial Plan: Pricing Strategy
  • Conclusion


RichFord Distillery LLC is duly registered and licensed distillery plant that will provide the best distilled drinks to customers. RichFord Distillery will be located in the heart of San Francisco with future plans of extending to other locations in America.

RichFord Distillery is one distillery that will strive to be one company that provides a fine as well as well distilled brands of alcoholic drinks of different types and varieties.

Our customers will be our major focus at RichFord Distillery as we will be providing drinks that are not only affordable but also competitive in the industry.

RichFord Distillery has the intention of providing a service that adheres to all safety regulations according to all health standards both locally and internationally. We will strive to ensure that we will meet up to the standard of popular brands in the industry.

At RichFord Distillery, we will endeavor to see that our customer’s satisfaction will not only be first and foremost on our minds, but also for it to be our drive. This we will do in order to be able to exceed our customers’ needs and expectations.

Our customers will also be our top priority offering a service that is unmatched elsewhere. This is because we are well aware of the fact that we are in business solely because of loyal customers, which makes them one important aspect of this business.

RichFord distillery is owned by Richman Daniels and Ford Gabriel. Daniels holds a Masters in quality control and has five years’ experience in the distillery industry. Gabriel on the other hand holds a Bachelors and Masters in Pharmacy and was a manager in Coca-Cola for seven years. Both of them together with a team of professionals will work hand in hand to ensure RichFord Distillery thrives and excels nationally and internationally.


The vision of RichFord Distillery is to build a micro distillery that would be the leading micro distillery in America and beyond. We envisage our products being recognized as a leading one in all parts of the world.


Our mission is to offer products from our micro distillery that will meet the needs of customers in and around America and to become among the top ten micro distilleries in America with the first ten years of opening shop.


RichFord Distillery will set up a management structure that efficient and can work towards achieving RichFord Distillery’s vision and mission. Our team would be made up of the following positions;

• Chief Executive Officer (CEO)
• Quality Control Analysts
• Human Resource Manager(s)
• Accountant
• Sales Representatives
• Deliverers
• Cleaners
• Receptionist


In order to give our customers the best experience at our micro distillery, RichFord Distillery has put in place a wide range of products and services for our esteemed customers. These include the following;

• Rum
• Whiskey
• Spirits of different varieties
• Vodka
• Brandy of different types
• Wines of different flavors
• Delivery service
• Catering service

Market Trends

Micro distilleries have been around for years, but the recent trend is the fact that most micro distilleries specialize on the local market in order to increase their sales. They prefer picking out a particular location where they can dominate their target market.

Also the micro distillery has seen the trend where most distilled drinks now come in different fruity flavors. This is a practice among industries in order to try carving out a market for themselves.

There is also this trend where the prices of some distilled drinks have gone up as compared to before. This is an attempt to carve out a niche for the wealthy customers.

Target Market

Since distilled drinks is pretty much consumed by all and sundry. We have created our products in order to attract the following groups of people.

• College Students (those of drinking ages)
• Corporate workers
• Residents
• Tourists
• Businessmen and women
• Bars and nightclubs


RichFord Distillery, we are aware of the fact that there are other standard distilleries which have been up and running before us. This is why we have decided to use excellent and unbeatable customer service in order to have an edge over our competitors.

We would also ensure our products are up to standard at all times and respond immediately to feedback including complaints from customers.


For any business to thrive, it needs great marketing strategies and this is why we have developed the following marketing strategies at RichFord Distillery to help us stay at the top of our game.

• Do a little introduction of our business by sending out flyers, letters, mails etc to corporate organizations, bars, nightclubs and every of our target market
• Engage in word of mouth advertising as well as online and social media advertising
• Encouraging our loyal customers to refer us to their friends and families
• Throwing a grand opening party that would be attended by the high and mighty in the society
• Doing little community projects in order to publicize our brand

Pricing Strategy

At RichFord distillery, our products will be sold at a rate that matches the normal rate in the industry. Each of our prices would depend on the quality of the product being purchased.


This is a business plan for the successful running of RichFord Distillery which would aid in achieving her goals, mission and vision as a micro distillery. Depending on the change in the industry, this micro-distillery business plan is open to whatever change that might arise.

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