Sample Matchmaking Business Plan Template

Do you consider yourself a matchmaking guru and want to build a thriving business in this area?

One thing you cannot do without is a comprehensive matchmaking business plan. This tool is central to the success of your matchmaking business by allowing you to take carefully researched actions.

These actions lead to the growth and stability of your business. Now, putting together a plan isn’t as easy as it sounds. A lot of considerations will have to be made to get desired outcomes.

Here, we’ve offered a template with which to work. Writing your business plan shouldn’t be difficult following the guidelines.


Before writing your plan, you’ll have to figure out its general outlay.

Here, we’re referring to how you will structure the plan. Regarding your project’s structure, certain sections are necessary to have as they cover the key areas every good project should have.

These include the executive summary, company description, and the products & services sections.

Other necessary additions include the market analysis, strategy & implementation, organization & management team, and the financial plan and projection sections.

Let’s discuss each of these;

i. Executive Summary

Consider the executive summary section as an overview of your matchmaking business plan. It summarizes the document’s main points, thus prepping readers for what’s contained in the program.

A good executive summary holds the reader’s attention, making them want to learn more.

It comes first in a plan but is written last. Here, all major sections in the main goal are briefly discussed, with the content volume not exceeding 3 to 5 pages.

Among the details discussed here are the business name & location, products & services, mission & vision statements, and the specific purpose of the plan.

By introducing your matchmaking business idea to your audience, you’ll need to state its name. Also, where will it be located?

Is it a virtual business run from home, or will a brick & mortar location be necessary? In the case of the latter, providing a site will be required.

What types of matchmaking services will be provided? It’s necessary to add such detail to enable people to understand your business. You’re expected to have carefully figured out all such services and products (if any) before stating what they are.

The mission statement of your matchmaking business should communicate your core values while also declaring the goals you plan on achieving in the future.

On the other hand, the vision statement should communicate your dream or vision about where you wish to be in the future.

No business plan will be considered or taken severely when it has to clear purpose. This is why it’s essential to understand why you intend to start a matchmaking business.

With such information, more clarity is provided about your objectives.

ii. Company Description

A company description is necessary for clarifying what you do. It’s not enough to say you’re into matchmaking, but you must make further clarifications on what’s involved.

Here, details such as the legal structure adopted, including your summary of short and long-term business goals, are essential.

How do you intend to make a profit? Also, provide a brief history of your operations and the specific needs or demands of the market you plan on filling.

Who are your target customers, and what services are designed to satisfy your market?

You’ll need to have a summary of business growth focusing on market and financial highlights.

iii. Services & Products

The services and products to be provided by your matchmaking business will have to be identified.

This also includes those still in the research and development stages. A detailed description of these should be made, focusing on how they benefit your clients.

Identifying the market role of such services and products is essential. It’s also necessary to consider the advantages such services have over your competitors.

Is there any data on copyright, trade secrets, or patents you may wish to add here?

iv. Market Analysis

Market analysis helps a great deal in showcasing or revealing your understanding of the matchmaking industry.

However, a lot of work by way of research and experience is needed to achieve that. You’ll have to communicate these through a sketch of targeted customer segments with group demographics.

Also, a thorough evaluation of the strengths and weaknesses of your competition is needed. What more? Include historical, current, and projected marketing data for services on offer.

An industry description and outlook with supporting statistics are also necessary.

v. Strategy & Implementation

Sales strategy and implementation are crucial addition to your plan.

This touches on critical aspects of sales, including an explanation of how you plan to promote your business to clients and your market entry strategies.

You’ll need to provide details on pricing, costs, and promotions.

Are you going to have a workforce? If so, what are your labor sources, and how will you hire many employees? You also need to add information on how the company will function.

What are your typical operating hours going to be like?

vi. Organization & Management Team

Your company’s organizational chart will need to be provided with details on the owners and management team covered.

For owners of the matchmaking business, details such as names, percentage ownership, level or extent of involvement within the industry, and biography will be necessary.

A management team profile is necessary, including names, positions, primary responsibilities, and prior experience.

If there are any advisors like attorneys and accounts, these should be presented in addition to your board members.

vii. Financial Plan & Projection

Writing the financial plan and projection sections will require an appreciable level of expertise.

Three areas are covered here: historical financial data (for established matchmaking businesses), realistic prospective financial information, and analysis of financial data.

At this stage, you’re through with your matchmaking business and are ready to use or begin implementation. The points and details covered above make for a great matchmaking business plan.

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