Sample Language School Business Plan Template PDF


You possess language skills and want to set up a school right?

One of the most important things you need is a plan. There is hardly any progress to be made without this. Hence the purpose of having this English or foreign language school business plan sample.

Our aim is to help you plan for your business.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

This sample gives you an idea on how to go about the whole process. That is, from its planning stages to its eventual implementation.

Here is a sample business plan for starting a language training center.

Executive Summary

Bridge Lingual Center is a center of excellence for the learning of languages. We are a fully licensed and accredited school located in the Buffalo, New York.

Our location is strategic due to its diversity. Such diversity naturally increases the need to learn new languages apart from English. Our classes are taught native speakers of the world’s most popular languages.

These languages include Italian, Spanish, Portuguese, German and Russian. Others are French, American Sign Language (ASL), Chinese, Arabic and Japanese. We plan on expanding the number of languages taught. However, this will depend on demand.

The learning environment at Bridge Lingual Center is very conducive for learning. This is due to our highly interactive classes where students get the opportunity to learn from native speakers. Our online learning program has just been introduced. This will be crucial in developing good language skills within a short time.

  • Products and Services

We offer a wide range of quality services carefully designed to help with easy language learning. Currently, the available language courses include ASL, Chinese, Portuguese, Spanish, German and Russian.

Other languages are Arabic, Japanese and French.

Cultural programs have also been designed to help immerse our students into the very detailed aspects of various cultures. These helps increase their level of interests and eventually their skills in their chosen language.

Our library services are also very crucial to fast learning. Materials include audio, and visual contents.

  • Our Vision

At Bridge Lingual Center, our vision is to build a language school known for excellence. We speak through our students. Ease of learning isn’t something that is so common.

However, we are doing all we can by deploying the latest technology coupled with our native speaking workforce.

Through this, we seek to become the reference point for language learning in the nearest future.

  • Our Mission

We are driven by professionalism and the adoption of global best practices. We believe that these attributes, coupled with innovation will significantly impact on our reputation as an emerging brand.

Our mission is to break into the top 10 league of best language schools in New York in 5 years.

  • SWOT Analysis

Bridge Lingual Center has been in existence for the past 4 years. During this time, we have seen a steady climb in student enrollment. A major reason for this is due to our marketing efforts. We’ve also attracted referrals from students.

While there has been a lot of positive gains, these gains have not come without their fair share of challenges.

An assessment of our business so far has shown where we’ve performed well as well as shortcomings. This information is critical to our success going forward.

An assessment of key indicators of our operational health show the following;

i. Strength

Our strong work ethic and quality of workforce has been a major boost to our growth. The location of our language school has also impacted positively.

As a result, we’ve witnessed a growing number of students who have shown a great deal of enthusiasm and approval of our instructional approach.

The results too have been deeply satisfying.

ii. Weakness

In spite of all the strength, there have been weaknesses too. There are lots of competing language schools within the City of Buffalo. Although we aren’t fazed by competition, the problem lies in our current capacity.

This problem isn’t insurmountable as we are stepping up our marketing campaign to meet up and gain our fair share of the market.

iii. Opportunities

The growing need to learn languages for business, communication and cultural assimilation etc makes this area very exciting.

There are endless possibilities and we are ever ready to strategically position our business to take advantage. Our growth outlook extends much beyond Buffalo, New York. We plan on opening more locations across many states.

This 10-year target is a deliberate attempt to reap immense benefits which are inherent in the language learning industry.

iv. Threats

This is a problem we’ll have to deal with when it happens. That is, rise in popularity of subscription based language teaching software. This is a real threat which may eventually affect traditional language teaching schools like ours.

However, our most recent online language teaching program seeks to address that.

  • Financial Projection

We will be actively improving our services starting from this year. This will see major improvements on all fronts.

This will see a jump in our finances over a period of three years.

We have made projections based on available data and the results have been exciting as summarized below

  1. First Financial Year                                     $850,000.00
  2. Second Financial Year                               $1,500,000.00
  3. Third Financial Year                                   $2,300,000.00
  • Competitive Advantage

Our language school has largely been driven by innovations and the adoption of best practices. The careful selection of our instructors has also added to our advantage.

Bridge Lingual Center also sits in a strategic part of town which has seen a recent surge in the need to learn a language.

  • Marketing Strategies

Our marketing strategies will be ramped up to enhance our presence and improve our brand. This aggressive marketing drive will be adopt several platforms such as the social media space and on our websites.

Word of mouth marketing and sponsored print and TV ads will also be included in our marketing campaign. We will also target clients who needs to learn as second language.

This language school business plan sample can be used to position your business for excellence. During and after writing your plan, you’ll have to provide an answer to the question “how good is my plan?” How good a plan is depends on what is included. It must reflect clearly and in a concise way your goals and how you intend to execute them.

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