Sample Internet Based Business Plan Template


We are in the twenty-first century and whoever is not working with the internet is living in the past.

The internet which started as an obscure network that was used by some researchers, military personnel, and academicians has now grown into an interconnected system of computers, linking over 100 million users.

The potential is limitless.

A lot of businesses now have a website and social media pages with employed handlers to manage them. Studies reveal that every thirty seconds, more than $1.2 million is generated online!

Now, if you are have decided to take up an internet-based business, you have made the right choice because apart from the huge profit potential, you do not have to leave your home, you can actually work from anywhere, as long as you have your electronic device and internet connection.

Sample Plans:

There are many businesses you can do online, but in this article, I will focus on an e-commerce business website.

Before you start your venture, a proper business plan is important and I am going to give you a sample from which you can make your own.

Here is a sample business plan for starting an internet business.



  • Executive summary
  • Products and services
  • Vision statement
  • Mission statement
  • Business structure
  • Market analysis
  • Publicity
  • Cost of starting
  • Sources of capital
  • Conclusion


Adams dot Com is an online shopping website that is going to be offering a wide range of quality products for people who want to conveniently shop from the comfort of their homes.

Our user-friendly and interactive website will serve as a platform for buyers to navigate around the products available and the different sellers offering them.

Proper steps will be taken by us at Adams dot Com to make sure that the products we display on our website are manufactured by the very best in the field.

Just like any other start-up business, Adams dot Com knows that there will be risks in the business.

We are new and we must gain the acceptance of shoppers in the country, to this end, we have carried out extensive research to determine the trends in the industry, the needs of online shoppers, and how best to best to address these needs.

With this, we are certain of competing with the best of the already existing e-commerce websites in the country.

Adams dot Com will give people access to trendy products that are not available locally since we will connect them to top producers all over the country. We will also have pay on delivery options as well as pay before delivery options.

This way, should any customer doubt the quality of the products we offer on our website, they have the opportunity to see and confirm the genuineness before making payment to the sellers.

Adams dot Com is founded by the business mogul Adams Bohemia and will be managed by his son Terry Bohemia who is a graduate of ICT and has ample experience in internet marketing.


Adams dot Com will offer the following products and online services to customers;

  • Sale of clothes
  • Sale of Shoes
  • Sale of Jewellery
  • Sake of toys for children
  • Sale of electronic appliances
  • Service
  • Make-up accessories for Ladies
  • Home delivery services
  • Networking opportunities among buyers and sellers
  • 24 hours customer service


To see Adams dot Com become the best and most preferred e-commerce center in the United States and beyond.


Our mission at Adams dot Com is to provide an excellent avenue for buyers and sellers to network and do business on the internet.


This is the business structure we will use at Adams dot Com;

  • Chief Executive Officer
  • Adams dot Com general manager
  • Operations manager
  • Marketing staff
  • Website order processor
  • Accountant
  • Delivery drivers
  • Customer service personnel


Being an internet-based business, Adams dot Com will attract most of our customers from the Internet. We contact and strike business deals with the manufacturers, wholesalers, and retailers of the various products we wish to be sold on Adams dot Com.


We will advertise Adams dot Com first by using billboards, then we will use social media platforms like Facebook and Twitter adverts to reach millions of internet users.


After we carried out extensive research and consultations, we found out it will cost us the sum of $100,500 to start up Adams dot Com. This will cover the cost of designing the website, hosting fees, delivery vehicle, and wages of workers for at least three months.


Adams dot Com will be solely financed by the founder Adams Bohemia, he will also get a loan from his bank for extra needs to be met.


Adams dot Com is a family business and will be run by Adams Bohemia and his family. The business will also have a home office in Atlanta, Georgia.